ENJOY THE SHOW
Thanks mostly to James Cameron and the success of Avatar, movie theaters and audiences began embracing 3D technology like gangbusters, for better or worse. While there have certainly been milestone films utilizing the third dimension element in theaters, many more have failed with hasty post-production conversions done for the box office buck, with no regard for whether or not it actually enhances the theatrical experience. As with all technology, it will get better with time, and to that end, that's why the director of Aliens and Titanic thinks that eventually all entertainment will be presented in 3D. More below!
Aw, I adore this film. One of the truly great cinema classics. But does it need a 3D upgrade? Not really. That said, we can't stop the powers that be and it's happening whether we want it to or not. As was announced a month ago, Victor Fleming's 1939 musical The Wizard of Oz will be getting re-released in IMAX 3D this September. In honor of the upcoming re-release, Warner Bros has debuted a full trailer for the musical. It's meant to be seen in 3D in the theater, but it's a charming reminder how wonderful this film still is (even in plain ole Technicolor 2D). As much as I don't want to see it in 3D, I love the way this ends. "Step forward!"
We knew it would happen one day. They finally converted The Wizard of Oz to glorious, gimmicky 3D. But - why?! The official announcements comes from USA Today (via SlashFilm), where they reveal plans for a limited one-week IMAX 3D special engagement of the 1939 Oscar-winning technicolor musical classic. The film is getting a restoration for another Blu-Ray release and is the first high profile classic 3D upgrade, now being compared to color in Oz. "The sound was exceptional, the sharpness was exceptional, but it's the color that stands out. What they could do is truly amazing, maybe what people felt when they first saw it."
It's been a few years since the remake of Clash of the Titans from director Louis Leterrier hit the big screen, and while he may not be fully recovered from the critical lashing the film took, the filmmaker has come to terms with one of the film's shortcomings and talks about it openly and honestly. One of the most highly criticized aspects of Clash of the Titans was the abysmal 3D conversion done in post-production, and now Leterrier has spoken out about the decision to convert the film to 3D, and talks about how it was nothing more than a gimmick to boost box office and get more cash from the audience. Sounds about right.
At the beginning of the month, an international trailer for the animated Walking with Dinosaurs 3D debuted, previewing the chronicles of two young dinosaurs as they grow up, hoping to follow in their father's footsteps, and become respected creatures of the prehistoric wild. While that first look made the film seem like a nature documentary with a narrative (and no talking animals), this one takes a more family friendly approach with some cheesy voiceover and some mainstream music to get the kids interested, but the grounded story and visuals could make this worth a trip to the theater for the whole family. Watch now!
"You've been chosen as one of #THE1701." Following up the Are You the 1701 Trek viral launch last week, prizes have been arriving to fans today. I received a number of emails containing photos and details on packages that fans have received stating they're one of the 1701 winners. Last week a viral site called Are You the 1701? made by Paramount for Star Trek Into Darkness launched requesting Instagrams or Vines of anything Trek or "future" related, with $2 prize packs to be sent to 1701 winners. The packs include an "exclusive" poster, 3D glasses and a note linking to a 3D trailer out at noon tomorrow. Check these out.
Briefly: Lionsgate has confirmed an updated release date for the comic book adaptation I, Frankenstein. Based on the graphic novel and original screenplay by Kevin Grevioux (creator of the Underworld series), the film stars Aaron Eckhart as Adam, a contemporary Frankenstein monster now living in a dark, gothic metropolis who finds himself caught in an all-out, centuries old war between two immortal clans. Lionsgate had originally set the film for release this September, but has since moved the release to January 24th, 2014 and added 3D into the mix. Seems like they're selling this as a Resident Evil/Underworld-like replica.
The name's IMAX, 3D IMAX. Where do they go next after blowing up the box office? James Bond's Skyfall, during the Bond franchise's 50th anniversary year, went on to earn a massive $1.1 billion at the box office worldwide. They've released all 23 films on Blu-Ray, held conventions and exhibits around the world, now what? But of course - 3D. There's a rumor originating from Bleeding Cool today (via Collider) hinting that we might just see Dr. No, the original Bond movie, in IMAX 3D sometime soon. All based on breadcrumbs found around the web, starting with the Taiwanese Blu-ray 3D re-release of the movie (cover teased above).
Last fall we were surprised to learn famed documentarian Morgan Spurlock was turning his lens on the British pop sensation One Direction, the latest boy band to make it big in music. Now Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson are all in front of the camera in what looks like your run of the mill behind-the-scenes documentary while the band is on tour. However, since the documentary is in 3D, you can probably expect 1D3D to have more than a handful of concert performances. This might be a cash grab job for Spurlock so he can do more personal projects, but maybe it could be interesting? Watch!
Highway to the boring zone… In just over a week, Paramount will be re-releasing their Tom Cruise action classic Top Gun, directed by the late Tony Scott, in theaters in 3D as a converted re-release. They already released a trailer which means a poster is on the way, and IMPAwards has found the IMAX 3D poster. And boy is it boring. This is pretty much a DVD cover shot replaced with a few extra red strips of "For the First Time Ever in IMAX 3D!" If they're going to hype up how awesome the flying can be in 3D, then why not show exactly that? There's also some extra sparks randomly added at the bottom to make it more exciting.
Hooray! Wait, I shouldn't be cheering? A few years back, before we had any idea there would be more Star Wars movies on the way, the biggest news was that Lucasfilm and George Lucas would be converting the entire saga (all six movies) into 3D. The original re-release pattern was supposed to be one every year for six years, starting with Episode I: The Phantom Menace in February of 2012. While that first film got a modest 3D re-release and did fairly well at the box office ($102M worldwide), Lucasfilm has cancelled the other 3D re-releases to focus solely on "rebooting the franchise" with Bad Robot's J.J. Abrams at the helm.
"So you're the one?" Paramount has debuted a trailer for their upcoming 3D IMAX re-release of the 1986 action classic Top Gun, directed by the late Tony Scott. Starring Tom Cruise as Maverick, I revisited this movie when Tony Scott passed away last year, and it still holds up as an outstanding aerial combat fighter pilot thriller. Of course they had to go and upgrade it to 3D and put it out on IMAX to sell the experience, but is this really what this movie was made for? A 3D conversion? Maybe the flying scenes will be much more exciting, but what about the rest of it? Still, it's just cool to see this back in theaters anyway. Check it!