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Air New Zealand Reveals Awesome Smaug the Airplane for 'The Hobbit'

Air New Zealand Smaug

He's here! Smaug the Dragon will be landing at LAX. Air New Zealand is hosting a press event at LAX on Monday where their brand new plane, called "Smaug" after the dragon from The Hobbit, will be shown off. This is all part a big promotion for Peter Jackson's The Hobbit: The Desolation of Smaug, the second movie in the trilogy hitting theaters in two weeks. The movie was filmed and made in New Zealand and the country usually goes nuts with promotion during the premiere. This is actually our first real, good look at Smaug in full, as he has yet to be revealed in footage/trailers. Yes, I would really like to fly on this airplane, besides I want to visit New Zealand anyway. Check out photos of the Hobbit-themed Boeing 777-300 below.

 Posted December 1 in Cool Stuff, Hobbit, Hype, Photos | Comments

Bilbo Meets Smaug in 'The Hobbit: The Desolation of Smaug' TV Spot

The Hobbit: The Desolation of Smaug

Well hello there, Smaug the Stupendous. Warner Bros has unveiled a new TV spot for Peter Jackson's The Hobbit: The Desolation of Smaug, now only a few more weeks away from hitting theaters. This new spot focuses mostly on Smaug the Dragon, showing a few scenes where Bilbo (played by Martin Freeman) encounters the fire-breathing beast deep inside the gold-filled halls of Mt. Erebor. As expected they're still saving the complete reveal of Smaug for the movie itself, but this is a rather exciting TV spot to keep fans excited these last few weeks. Orlando Bloom and Richard Armitage show up briefly in this footage, too.

 Posted November 28 in Hobbit, To Watch, TV Spots | Comments

Watch: 'Hobbit: Desolation of Smaug' Featurette on Beorn's Big House

The Hobbit: The Desolation of Smaug

Some fans of The Hobbit might remember that last year, this writer went out to Denny's corporate headquarters to check out a special cross-promotion event between Denny's and The Hobbit: An Unexpected Journey. We highlighted the Middle-Earth themed menu after tasting each of the items that reference Peter Jackson's fantasy blockbuster. This year, the restaurant is doing the same thing for The Hobbit: The Desolation of Smaug, and they've just unveiled an exclusive featurette that looks at the house of Beorn (Mikael Persbrandt), where our heroes have to hide out momentarily after being chased. There's some behind the scenes footage and more in this cool featurette worth checking out. Watch below!

 Posted November 11 in Featurette, Hobbit, To Watch | Comments

Five Better 'The Hobbit' Character Posters & Ed Sheeran's Credits Song

The Hobbit: The Desolation of Smaug

All right, fine. One more load of stuff from The Hobbit: The Desolation of Smaug this week, and we're pretty sure that's it. Yesterday brought the most recent production blog, but now we have five more character posters for the film, but these are far superior to the previous, mostly bland, character posters released earlier this week. In addition, we've got a cool music video featuring the recently unveiled credits song from chart-toppping musician and singer Ed Sheeran. You can read Peter Jackson's story on how he chose Sheeran to end the film on the right note (no pun intended) on Facebook. Posters and song below!

 Posted November 6 in Hobbit, Hype, Posters | Comments

Watch: 'The Hobbit' Production Video Blog Chronicles Pick-Up Scenes

The Hobbit: The Desolation of Smaug

It's been an overload of stuff from The Hobbit: The Desolation of Smaug over the past couple days. While we figured the hype had died down for awhile following the release of an extended three-minute trailer yesterday, director Peter Jackson has returned with a new production blog. It's been a few months since the last update, as the last production diary let us know that the film wouldn't be appearing at Comic-Con this year, but this new video makes it worth the wait. The 12th production blog highlights all the pick-up scenes that the cast and crew had to shoot this summer. As always, the best bits come from seeing the actors in full make-up but out of character on the set, and what an incredible set it seems to be. Watch!

 Posted November 5 in Featurette, Hobbit, To Watch | Comments

Must Watch: Three-Minute 'Hobbit: The Desolation of Smaug' Trailer

The Hobbit: The Desolation of Smaug

"Destroy the dragon. Take back your homeland." The past 24 hours have been chock full of goodness for The Hobbit: The Desolation of Smaug with seven new character posters, one final theatrical one sheet, and The Hobbit fan event taking place earlier today (we'll post that video below whenever it's available online). Now one of the treats unveiled at the event is online in the form of a three-minute, extended first look trailer for the fantasy epic sequel from director Peter Jackson. There's tons of stunning new footage here, including more details on just what Bilbo Baggins (Martin Freeman) has to endure this time, not to mention the clash between dwarves and elves, and a great new line from Smaug himself. Watch the trailer!

 Posted November 4 in Hobbit, To Watch, Trailer | Comments

Smoky Dragon on Final 'The Hobbit: The Desolation of Smaug' Poster

The Hobbit: The Desolation of Smaug

Hot on the heels of last night's new character posters for The Hobbit: The Desolation of Smaug, a final theatrical one sheet has emerged. The new poster features all seven of the characters who got their own posters yesterday, positioned in the traditional floating head and body form that is used for nearly every blockbuster film at some point in their marketing campaign. However, one cool addition is the smoky form of the dragon Smaug (voiced and motion captured by Benedict Cumberbatch) coming from Gandalf the Grey's pipe. It's not the most original poster that could have been created, but that's certainly a nice touch.

 Posted November 4 in Hobbit, Hype, Posters | Comments

Seven New 'The Hobbit: The Desolation of Smaug' Character Posters

The Hobbit: The Desolation of Smaug

Now that Halloween is in our past and November is upon us, that means The Hobbit: The Desolation of Smaug is just around the corner in mid-December, and we'll have to get used to 48FPS again when Peter Jackson's sequel arrives. Leading up to the anticipated release, the hype machine is in full swing with seven new character posters featuring Martin Freeman as our title hero along with Ian McKellen and Richard Armitage, the return of Orlando Bloom, and the introduction of Luke Evans, Lee Pace (who appeared briefly in the first film) and Evangeline Lily. It's a cool batch of posters, but we want Smaug!

 Posted November 3 in Hobbit, Hype, Posters | Comments

Peter Jackson Hosting Worldwide 'The Hobbit' Fan Event in November

The Hobbit Fan Event

To kick off the final countdown, Peter Jackson has announced a worldwide fan event for The Hobbit: The Desolation of Smaug, taking place on Monday, November 4th. The event will involve a "special live presentation" at theaters in 13 different locations around the world, including four cities in the US/Canada. Jackson explained the plans on his Facebook page: "I would like to invite you to join me and many members of the cast... we'll be appearing before live audiences in cities around the world." The Hobbit cast will be at different locations and they'll participate in a simultaneous Q&A and also "present a few special surprises."

 Posted October 25 in Events, Hobbit, Hype, Movie News | Comments

This is What Benedict Cumberbatch Looks Like Doing Smaug Mo-Cap

Benedict Cumberbatch

In only 51 more days we'll finally get to experience the fight against Smaug the Dragon in all its glory on the big screen. According to early buzz (and based on the title alone), Smaug will get his big screen showdown in Peter Jackson's The Hobbit: The Desolation of Smaug, arriving in theaters on December 13th. We know that Benedict Cumberbatch is voicing Smaug, but he's also providing the motion capture for the giant fire-breathing dragon. Over at TheOneRing.net, they recently got their hands on a series of photos (or rather screenshots from a behind-the-scenes featurette) showing Cumberbatch on his "bed" doing motion capture and facial recording. It's actually kind of awesome to see, especially his face - that final shot below.

 Posted October 23 in Hobbit, Humor, Hype | Comments

See the Wide Story Banner for 'The Hobbit: The Desolation of Smaug'

The Desolation of Smaug Banner

Beyond darkness... beyond desolation... lies the greatest danger of all. It's almost time to return to Middle Earth once again. Warner Bros has revealed a very wide (3000px!) promo banner for The Hobbit: The Desolation of Smaug, similar to the story banner first released for An Unexpected Journey. This new banner gives us an idea of the story and progression of characters/events in The Desolation of Smaug. The only part they're holding back on is Smaug the Dragon himself, but we do get to see Luke Evans as Bard the Bowman, Martin Freeman as Bilbo, Ian McKellan lookin' badass as Gandalf, plus Elves & Dwarves.

 Posted October 16 in Hobbit, Hype, Posters | Comments

Say What? Jackson's 'Hobbit' Trilogy Has Cost $561 Million So Far

The Hobbit - Peter Jackson

We're not one to chase stories about budgets, box office, and Hollywood financials, but this is too good to pass up. Plus, I'm admittedly still a big fan of Peter Jackson and his adventures in Middle Earth, and it's interesting to hear just how much has been spent on this new trilogy. Days after the second trailer for The Hobbit: The Desolation of Smaug arrived, Variety has a story confirming that after 266 days of filming, two years of post-production and two extra months of "pick-up" shoots, the costs for The Hobbit trilogy have already passed half a billion. Then again, An Unexpected Journey already passed $1 billion at the box office.

 Posted October 4 in Discuss, Hobbit, Hype, Movie News | Comments

Two TV Spots for 'Desolation of Smaug' + Three GITD 'LOTR' Prints

Lord of the Rings + Thorin Oakenshield

"Truly, the tales and songs fall utterly short of your enormity, oh Smaug the Stupendous." With only 10 weeks left until "Part 2" of The Hobbit hits theaters, Tolkien mania is kicking in once again. Warner Bros recently unveiled two new TV spots for Peter Jackson's The Hobbit: The Desolation of Smaug, the second movie in the trilogy based on Tolkien's novel, starring Martin Freeman as Bilbo, Ian McKellen as Gandalf and Richard Armitage as Thorin (above). The first spot below is a condensed version of the first trailer, while the second spot is a condensed version of the recent second trailer with some extra bits (a love story!) thrown in. In related news, a new set of glow-in-the-dark Lord of the Rings prints have debuted.

 Posted October 3 in Artwork, Hobbit, To Watch, TV Spots | Comments

Must Watch: Second Full 'The Hobbit: The Desolation of Smaug' Trailer

The Hobbit: The Desolation of Smaug Trailer

"I will not risk this quest for the life of one burglar." Warner Bros has debuted the second epic full-length trailer for Peter Jackson's The Hobbit: The Desolation of Smaug, the second movie in the trilogy based on J.R.R. Tolkien's beloved novel. Martin Freeman returns as Bilbo Baggins, along with Ian McKellan as Gandalf, Richard Armitage as Thorin Oakenshield and the rest of the dwarves. We finally get a glimpse at Luke Evans as Bard the Bowman in the footage, Evangeline Lilly and Orlando Bloom as elves, and an appearance by Smaug the Dragon of course, plus the Mirkwood spiders (ahh!). I'm still in love with this world and can't wait to see the story continue on and expand. This looks as exciting as I was hoping. Enjoy!

 Posted October 1 in Hobbit, To Watch, Trailer | Comments

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