- Twilight's First Official Photo and Why I'm Passing
- Rumor: Matthew McConaughey Possibly Captain America - Blasphemy!
- Sound Off: Iron Man - What Did You Think?
- First Twilight Teaser Trailer - Freaky?
- Rumor: Brad Pitt in the Running for Thor? (May 11, 2008)
- New Photos From Charlie Kaufman's Synecdoche, New York (May 11, 2008)
- Will Smith's Hancock Doing Late Reshoots (May 11, 2008)
- Kevin Smith Updates Zack and Miri Make a Porno Details (May 10, 2008)
| Speed Racer | 8/10 |
| The Fall | 8/10 |
| Then She Found Me | 7/10 |
| Speed Racer | 8/10 |
Let The X-Files: I Want to Believe Hype Begin!
The first of many viral marketing videos for the upcoming X-Files: I Want to Believe have been discovered. These two very short videos show both Mulder and Scully being interviewed individually about what they miss about each other. The first trailer will officially arrive online at midnight tonight, but until then, these videos will be the first to kick off the hype for this sequel. Almost everyone is currently focused on Indiana Jones and the Kingdom of the Crystal Skull, but I know plenty of hardcore fans will always keep X-Files: I Want to Believe in the back of their mind. Once the trailer hits tomorrow, I'm sure the hype will really start to boil over. Mulder and Scully are back!
The Joker's Defaced Dark Knight Trailer!
If you were following the Joker's trailer hunt on Monday for The Dark Knight viral, you may have heard that one winner in each of the 12 cities received an actual 35mm copy of the new trailer. Besides being a pretty damn nifty gift, given studios usually never let anyone keep any actual film prints, everyone was excited that it featured the awesome new trailer. Unfortunately we won't be able to see a high res version of that new trailer until Sunday, however something interesting was discovered on the reels - every last frame has been defaced by the Joker!
It's All Part of the Plan - Joker's Nationwide Trailer Hunt!
We announced it last Friday - the next phase of the on-going viral marketing game for The Dark Knight has kicked off today at whysoserious.com/itsallpartoftheplan/. Twelve different groups around the world met up and went on a hunt throughout the city, counting trees and stairs, to unlock a safe online and eventually see the new trailer in the theater. You can find out more information on the viral game below. The clues on the site involved following three steps: each one would end up with a number. All three of these numbers would open a safe on the website after 30 minutes which would provide them the final clue and lead them to the movie theater.
It's All Part of the Plan - The Dark Knight Trailer Hunt on Monday!
If you live in Boston, Los Angeles, Philadelphia, Chicago, Dallas, Seattle, New York, Kansas City, Toronto, San Francisco, or London you will want to read this. On Thursday night we debuted the kick ass new poster for The Dark Knight as part of the on-going viral marketing game. The website where it was discovered was located at whysoserious.com/itsallpartoftheplan/. However, the site hinted that more would be coming and now its been updated. A new viral hunt will take place on Monday, April 28th in those cities mentioned above and this time I know you'll want to get involved. I'll bet anyone $10 that they'll end up at a movie theater in the area where you'll be shown the brand new trailer (or even more?) in its entirety. Why do I think that? Read on…
Amazing New Poster for The Dark Knight!
An absolutely phenomenal new poster for The Dark Knight has been discovered as part of the on-going viral marketing game. You can check it out below but I guarantee you will be BLOWN AWAY. I have not seen a poster that brings out this much energy and excitement ever. I'm certain this isn't the last poster we'll see - but is the first full poster featuring Batman himself. I love the colors, I love Batman's pose, I love the flaming building - this poster kicks some serious ass! Now is everyone getting excited for The Dark Knight? We've got 85 days left until it hits theaters and I hope you're getting even more excited each and every day. Check out the awesome new poster below!
The Dark Knight Viral: Operation Slipknot
We've all been waiting patiently for the next phase of The Dark Knight's viral marketing game - and here it is. If you were caught previously by Lt. Jim Gordon on the acmesecuritysystems.com website, you have been receiving e-mails from Gordon now that you're working for him. Today the Gotham Police Department's Major Crimes Unit launched Operation Slipknot - gpdmcu.com/operationslipknot/. Information was included on the page to complete the task of capturing corrupt police officers. The way this was done is people would need to call the hotel concierge desk of the Gotham Intercontinental Hotel and convince them that they were that person and needed the package to be sent to them.
Humans for the Ethical Treatment of Fairies, Elves and Trolls - HETFET.org
In addition to being shown a fairly awesome sizzle reel at the New York Comic Con today, the viral website for Hellboy II: The Golden Army has launched as well. We originally mentioned it a few weeks ago and now it has launched and is fully operational - check it out at: HETFET.org. At first we didn't know what HETFET meant, and now we do: Humans for the Ethical Treatment of Fairies, Elves and Trolls. The site is pretty interesting and features a lot of new content. It feels like a mix between the I Believe in Harvey Dent website and Hellboy's mythical world. I haven't had much time to snoop around yet, but check it out and let us know what you find!
Harvey Dent's Press Conference Interrupted by Hostage Situation
Earlier today e-mails were sent to Harvey Dent followers alerting everyone of a 3:00PM EST live press conference on ibelieveinharveydent.com. However, instead of hearing a press conference, the audio was of an ongoing hostage situation involving Frank Notaro and Harvey Dent. Notaro is a decorated Gotham Police Officer (photo) who went crazy and started yelling about keeping his kids and wife safe and going under witness protection. You can listen to the audio below and we'll update this as hear anything new. The latest we heard - Dent bargained to replace himself with the girl who has being held hostage.
Hellboy II Goes Viral? - HETFET.org
Given the insane success of The Dark Knight's viral campaign, viral marketing has become the hot new trend in Hollywood, at least so it seems. I'm not entirely sure how we missed this, but a scooper over at STYD pointed out that the end of the latest awesome trailer for Hellboy II: The Golden Army, a website link can be found for HETFET.org. If you check out the site, there isn't much there besides a pretty cool message. It's anyone's guess as to what this might be, but speculation right now is that it's a new viral site in the works for Hellboy II.
First Look: Rachel Dawes Supports Harvey Dent!
Why is this a first look? Well besides a few quick flashes of Rachel Dawes in the original trailer, Maggie Gyllenhaal hasn't had much real screen time as of yet. As you all hopefully know, Gyllenhaal took over Katie Holmes's job in The Dark Knight. It's a change that I'm not entirely sure I'm comfortable with yet (especially since I just watched Batman Begins last night), however I'm sure I'll get used to it about 15 minutes into the movie. A new video has been discovered as part of The Dark Knight's viral marketing and it features Gyllenhaal as Assistant District Attorney Rachel Dawes speaking at a press conference in support of Harvey Dent. This is, essentially, our first real glimpse of the new Dawes.
The Joker Makes a Special Delivery!
When I woke up this morning and checked my doorstep for any packages, I found a mysterious box waiting for me. Sent from "The Clown Travel Agency", I quickly opened it up to discover what was inside - a Joker bowling ball and cell phone! Just yesterday we followed the worldwide hunt for Joker's decisively placed bowling balls and ended up empty handed. I'm not sure how, but the Joker and his team must've decided it was necessary that we were part of their ever-growing army. I've been waiting for an opportunity to join the front lines of this viral campaign and I was incredibly surprised to find that somehow they had made a special delivery right to my doorstep!
What the Hell is Aladygma?
I have to admit, I wanted to post something on this topic because I'm a bit perplexed. Peter over at SlashFilm mentioned last month that Aladygma might be the codename for a Cloverfield sequel, or a film of equal, cryptic viral proportions. Reading through the interwebs, I've found a bit of information. Now, I realize I might just be giving posers and idiots coverage of their stupid pranks or BS. I certainly don't want to, but this might be an opportunity to rule some things out and cut out the garbage for good. Let's dig in and try to figure out what's what, shall we?
The Joker's Worldwide Bowling Alley Treasure Hunt
The next phase of The Dark Knight viral marketing campaign has again yet kicked into high gear. Early this morning the envelope on ClownTravelAgency.com was opened to reveal a list of 28 cities around the world (including London, Hong Kong, Paris, and Brazil). The message stated that there was only one "bag of fun" to be found at each location on the list. With that information alone, I gathered up my things early in the morning and ventured an hour north into the suburbs of Denver to find out what Joker had left for us. To give you a hint: it involved a bowling alley.
Latest on The Dark Knight Viral - Clown Travel Agency and April 1st News!
Yet another big update has arrived from The Dark Knight's ever-growing viral marketing campaign. Where we last left off on Wednesday was the introduction of a new Gotham Times newspaper and numerous other websites in connection with it, which were primarily focused on Harvey Dent and the upcoming election. On Sunday, Harvey Dent himself made new phone calls again, this time asking for more support due to a recent smear campaign launched against him. And for those in support of the Joker, he made some phone calls too, on top of posting his freshly defaced version of the newspaper called The HaHaHa Times. Something big is definitely going down on April 1st. Ready for all the details?
Why The Dark Knight's Viral Marketing is Absolutely Brilliant
A few days ago as I was writing our latest update on The Dark Knight's ever-growing viral campaign, I got in a fight with a good friend about viral marketing in general. He believes that viral marketing on the whole is an entirely ineffective waste of money. I disagree, claiming that when used properly, viral marketing does work to expand awareness. Just look at Cloverfield - it had as big of an opening weekend as it did thanks to viral marketing. However, all of my passion at the moment is devoted towards The Dark Knight, a movie that I not only believe will make the most money out of any this year and is one that I'm looking forward to more than anything, but is a movie that I believe has executed one of the greatest viral marketing campaigns ever in marketing history.
Updates on The Dark Knight's Viral Marketing - New Gotham Times Released!
The next phase of The Dark Knight viral campaign has started rolling out. A new issue of The Gotham Times has been posted on that website - TheGothamTimes.com - and the Harvey Dent campaign website - IBelieveInHarveyDent.com - has been revamped a bit with better graphics and campaign news. In addition, a plethora of new Gotham City related websites have appeared, courtesy of the latest issue of the newspaper, and the Joker has contacted all of his "people" again via text message on the cell phones distributed earlier. We will certainly be following this next phase at it begins to ramp up. However, the one thing that is certain - they're putting together one hell of a big election.
Harvey Dent's Viral Marketing Campaign Spreads Across the Nation
Yesterday I caught up with the Dentmobile tour in my local city (yes that's me on top of the van) and followed it around until a snow storm hit and shut us down. We've been following the viral campaign for The Dark Knight quite closely and this weekend was the last time the Dentmobile hit the streets. There is one thing I'm amazed at - the lack of actual coverage this campaign is getting! We've already mentioned it before, but there is a lot going on out there that we don't even know about. This is what happens when millions of die hard fans rally in support of a movie and a brilliantly conceived viral marketing campaign.
Harvey Dent's Dentmobile Schedule Released - Vote for Harvey Dent!
We've been excitedly following the latest viral campaign for The Dark Knight that focuses on Harvey Dent, who is running for District Attorney of Gotham City. After everyone received phone calls last Friday from Harvey, a new campaign website launched and a Dentmobile nationwide tour kicked off. A full schedule for the Dentmobile tour has been released (you can see it below) and some additional information has been uncovered, including the addition of another viral site that will eventually be hosting an actual election for Gotham's District Attorney (as far as we know). And as one final kicker, we received a box today (at our house in Austin!) featuring some special Harvey Dent swag and other goodies.
Harvey Dent's Campaign Tour Continues - Phone Calls, Website, and More!
After initially announcing that a sign up was taking place on The Dark Knight's viral website ibelieveinharveydent.com, a completely new revamped website has launched in its place that features a contest as well as information on Harvey Dent's upcoming nationwide tour. The Dark Knight's viral market has really ramped up now and is starting to spread across the nation. If you signed up on the website per our initial notice, you should have received a phone call in the last day or two from the phone number (000) 000-0000. If you answered, Harvey Dent gave you a long speech about running for District Attorney in Gotham City and requesting your help. Want to know more?
Harvey Dent Believes in YOU
Another new viral marketing campaign for The Dark Knight seems to be in the works. Late last year Warner Brothers launched a few viral campaigns for the Batman sequel involving a fictitious Gotham Times newspaper and even going as far as recruiting individuals around the country to Joker's army with actual paid cell phones. I was dying to get involved, but I missed my opportunity then, however it looks like the campaign is coming back, this time with a focus on Gotham City District Attorney Harvey Dent, played by Aaron Eckhart in the movie. If you're already a member of Joker's army, then screw you! But seriously, if you're interested in joining Dent's side, read ahead.