With the release of World War Z just over a month away, Paramount Pictures is making the effort to begin a viral campaign (no pun intended) for the zombie apocalypse film with a public service announcement warning of an epidemic that has been dubbed Crisis Zero. As part of the effort to keep the word "zombie" out of the marketing and hype surrounding the film, it appears this global threat is being treated as some sort of unknown health condition, which is essentially how the world would address such a disaster anyway. However, upon following the website, this appears to be a United Kingdom centric viral campaign. Watch!
The more you think you see, the easier it'll be to fool you. Are you ready to participate in the Diamond Heist Challenge in promotion of Louis Leterrier's Now You See Me? We've got an exclusive card below. In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the NY Times crossword puzzle from Friday, May 3 (your first hint!). The "hidden" playing card clues will unlock exclusive video through an app called Blippar (yea, I know, more promotion) but it's for a cool movie. We get to debut this new photo with Michael Caine seen below - which may contain the diamond clue you're looking for.
With the first trailer one day away from arriving online, Summit has launched their new viral news website for Ender's Game, called the I.F. Sentinel. The Sentinel is a news blog built on Tumblr that is posting updates from the International Fleet, which is the military organization that Ender trains under in the movie. At the moment it only contains a few postings with info about the world and happenings around, including "looking back at the great invasion", the first bugger war, and a breakdown of "thirds" and what that means (if you haven't read the book) and more. It's a cool viral site and one worth pointing out to fans.
"You've been chosen as one of #THE1701." Following up the Are You the 1701 Trek viral launch last week, prizes have been arriving to fans today. I received a number of emails containing photos and details on packages that fans have received stating they're one of the 1701 winners. Last week a viral site called Are You the 1701? made by Paramount for Star Trek Into Darkness launched requesting Instagrams or Vines of anything Trek or "future" related, with $2 prize packs to be sent to 1701 winners. The packs include an "exclusive" poster, 3D glasses and a note linking to a 3D trailer out at noon tomorrow. Check these out.
Finally - it's aliveee! But wait, is this even a viral? Barely. Come on Bad Robot, you guys can do better than a social media tie-in like this. In December of last year, before we had too many trailers or footage from J.J. Abrams' Star Trek Into Darkness, a viral site called "Are You The 1701?" referring to Enterprise designation NCC-1701 appeared. After many months of nothing but a stale logo and no changes, the website has finally relaunched with instructions and a social media widget. All it explains is: "Post an Instagram or Vine with #THE1701" as the tag to participate. Besides that, it asks: "Will you be one of the chosen few?"
Holy sh*t! Message received. After all that debunking with the static, it was indeed General Zod sending a message to Earth meant for Superman. But it's a threat, and one we should (not) take lightly. A 30-second video has ended up online showing Zod, in static, speaking to both Earth and specifically to Kal-El (aka Superman): "Surrender within 24 hours or watch this world suffer the consequences." Uh oh, that doesn't sound good. However, this is frickin' awesome. The message was found on the Man of Steel Facebook and the official site meaning they're pushing this thing full-on with the trailer online by Monday morning, too.
"You are not alone." That may be the message incoming from deep space transmissions received as static on the Man of Steel website recently. There's a mini-viral going on leading up to the release of the new trailer for Zack Snyder's Man of Steel on Monday morning, which started with a clip of pure static playing on the ManofSteel.com website over the weekend. It has slowly updated with a second version that became slowly clearer, showing what seems to be a symbol. Krypton? Zod? Superman? We'll find out soon. MovieViral has been covering this and just posted that a message is being decoded by the Deep Space Radio Wave Project.
Welcome to the Elysium Citizenship Initiative. Although this viral website first launched at Comic-Con last year, Sony Pictures has relaunched the "Its Better Up Here" ARG website for Neill Blomkamp's Elysium. Following the awesome trailer debut and premiere of footage around the world earlier this week, they're keeping the buzz going with website relaunches, including a sleek new official site for Elysium that contains some never-before-seen photos and details on the film. This is not a huge update, but I do like this latest marketing refresh, as they're staying true to Blomkamp's sci-fi world. Let's hope it leads to something cool.
For Jaeger Pilots Only. One this summer's other highly buzzed about action movies is Guillermo del Toro's Pacific Rim, featuring giant robots vs giant monsters. Warner Bros has been teasing the sci-fi world del Toro created through viral photos of the Kaiju destruction, now things continue. MovieViral and STYD have found two brand new viral posters, created by the Pan Pacific Defense Corps (the group making the Jaegers) which also has its own website. These are probably better seen actually printed and on display at somewhere like Comic-Con, but nonetheless it's cool to see them as we near the start of the summer season.
We don't just dream of a future beyond Earth. We build it. Finally! I've used that word quite a bit recently, but it certainly applies here. At the San Diego Comic-Con in July last year, Sony Pictures initially launched a viral website called Armadyne for Neill Blomkamp's second sci-fi movie Elysium, but that was before the release was delayed until August. With the extra five months, WonderCon (in Anaheim this past weekend) became the new launching point. Now the Armadyne site has been updated completely fresh with new look and new features, as well as links to a Welcome to the Elysium site with big event sneak previews next week.
Happy April Fools Day from Pixar! This is awesome. We already featured one fantastically brilliant April Fools joke-turned-promo today (this Pineapple Express 2 teaser) but here's another one that earns a top spot. Pixar's Monsters University viral website, designed to be a fully operational university website, has been defaced today by the rival school "Fear Tech". Similar to the way the Joker suddenly defaced all The Dark Knight viral websites back in 2008, the site has spray paint all over and the color theme was changed to orange. It's a hilarious April Fools rivalry joke that works brilliantly in the context of this MU viral site.
Look - up in the sky! It's a bird, it's a plane, no it's - the Starfleet Logo? What the heck? To be honest, I'm actually a fan of these kind of exciting local promo events, though this one isn't the greatest. Paramount Pictures UK decided to pull a little publicity stunt during "Earth Hour" this past weekend in London. For the hour that the lights were off, including the Tower Bridge, they created a gigantic 300' tall hovering Starfleet logo from Star Trek Into Darkness, to promote the movie. A video has been released online of the event, showing how it all went down, and it's cool to see recorded. If only I could've been there to see it in person.
Do you want to taste some Kaiju blood? We're waiting to see a follow-up trailer for Guillermo del Toro's Pacific Rim since the first one debuted last December, and while we got a good look at the enormous Kaiju monsters in that footage, there's still more to see. Warner Bros has started teasing even more of the Kaiju with some teaser images that have started to pop up on movie websites this past weekend. Another one has shown up today giving us our first look at some dark blue blood of these destructive creatures that we build gigantic robots to fight off. I'm sure these viral photos are leading somewhere, and I'm intrigued to find out.
"You may see a laboratory, we see cutting edge research, opening doors to the future." You know the drill, more college viral videos for Pixar's Monsters University, these ones even have some never-seen-before footage. Two short 30-sec viral videos have hit the web showing the exciting life of Monsters University students. The website they've been running for this is brilliant and we recently featured a Message from the Dean video as well, but it always brings a smile to my face to see more. The second video, with a focus on the "scaring" side of the school, is the better one with some subtle hints at what we can expect in this prequel.