VIRAL NEWS

'The Equalizer' Had a Viral Ad Run in the NY Times' Sunday Classifieds

The Equalizer Denzel Washington

"Got a problem? Odds against you?" Who you gonna call? How about The Equalizer! Last week we featured the first poster and we're waiting to finally see a trailer for the re-imagining of The Equalizer, originally a cult 80's TV show. In the big screen version, Denzel Washington stars as the Equalizer, a badass vigilante (or "former black ops commando") who comes out of hiding to rescue a young girl from Russian mobsters. Spotted by writer Gary Whitta in the NY Times (potentially from years ago) is a classified ad, with a fake 555 number, but similar to the exact one that's likely from Equalizer footage (whether old or new). See it below.

 Posted April 21 in Cool Stuff, Hype, Movie News, Viral | Comments

Check This Out: Interactive Timeline of 25 Moments in X-Men History

25 Moments in X-Men History

Take a look back at the 25 most important, powerful, influential moments in the struggle between X-Men and Humans, or Mutants and Men. As part of a sleek interactive/online promo for Bryan Singer's X-Men: Days of Future Past, Fox has launched a new website called "25 Moments" (at 25moments.com) that looks back at 25 key moments in X-Men/mutant history. The site highlights a series of different moments spanning 56 years in an interactive timeline, also including the entire comic book franchise, with hints of X-Men: First Class and even X3 (see the Battle of Alcatraz in 2006). This is actually very well done and fun to go through, looking at the fairly extensive history, and future, of mutants. Warning - potential spoilers.

 Posted April 11 in Cool Stuff, Hype, Viral | Comments

Indie Sci-Fi 'The Signal' Trippy Viral Poster & Video + First Look Photos

The Signal

When Alex Billington and myself were at Sundance, we caught the awesome indie sci-fi flick The Signal. Now the film is poised for release this summer from Focus Features, and to kick off the hype machine, we have some viral goodies that just popped up. First off, the viral video led us to the website RUAGITATED.COM, and that's where we were given a special code to access the teaser poster featuring a pixelated Laurence Fishburne, and a few new first look photos from the film as well. This is seriously one cool little sci-fi flick with some impressive special effects and a cool, mysterious story. More details below!

 Posted March 18 in Indies, Photos, SciFi, Viral | Comments

A24 Launches Subtle 'Touched Someone' Viral Site for 'Under the Skin'

Touched Someone

When was the last time you touched someone? Very probing question to ask someone blatantly online, but that's what this page asks as part of a viral for Under the Skin. Described as "entrancing" and "terrifying", the Jonathan Glazer sci-fi film stars Scarlett Johansson as some kind of alien on Earth, and it does indeed bring up themes of sensuality and touch, feeling and sensation. Once answering the question asked, the site fills up with a list of all the entries so far, from the mundane to the extravagant. If you click the little face at the bottom, it goes to the other Under the Skin viral site with an ant: 1 of Many. That's about it. Interesting.

 Posted March 5 in Hype, Indies, SciFi, Viral | Comments

'Transformers Are Dangerous' - Hidden Viral Poster in New Trailer

Transformers Are Dangerous

Yes - Transformers are indeed dangerous. Didn't we learn that in the first movie? There's something hidden in the new trailer for Michael Bay's latest Transformers sequel, Transformers: Age of Extinction, starring Mark Wahlberg. During the shooting of the film, various die-hard fans noticed some propaganda billboards around the set (see a photo here). Another one showed up early on in the first full teaser trailer for Age of Extinction (at 0:13 in) that says "Remember Chicago" and features a phone number. If you call, it plays a message about reporting alien activity and eventually points to the new site, where a poster spouting the Transformers Are Dangerous note can be seen. More to come in an upcoming TF viral? Very likely.

 Posted March 4 in Posters, SciFi, Viral | Comments

Hear the Monster's Roar + Animated Teaser for Godzilla's Big Return

Godzilla Audio Roar

"You have no idea what's coming." Oh shit. Get ready. There's a big reveal happening tomorrow, February 25th, at 10AM PST. Warner Bros/Legendary has launched a few teases for Godzilla featuring the monster's roar. It was first revealed in full via a clip (hear it below) and eventually complimented by an animated sound wave video, which lead to this website. In Bryan Cranston's voice, we hear this eerie but amazing speech: "You're not fooling anybody when you say that what happened was a natural disaster. You're lying! You're hiding something out there! It was not an earthquake, it wasn't a typhoon. This is what caused everything in the first place. Don't you see that! And it is going to send us back to the stone age..."

 Posted February 24 in SciFi, To Watch, Viral | Comments

Learn the History of the Grand Budapest Hotel at Akademie's Archive

Grand Budapest Hotel - Akademie Archive

Let's explore the Zubrowka Akademie Historic Library. Fox Searchlight has launched a nifty new viral-ish website for Wes Anderson's film The Grand Budapest Hotel. Over the last week they've been teasing artifacts from a "museum" opening online with info on the history of the area. "The Republic of Zubrowka, home of the illustrious Grand Budapest Hotel possesses a rich heritage known only to the few who have thought to seek it out. For the first time ever, explore the detailed political, cultural and artistic world of 20th-century Zubrowka... Learn about the military coup of 1935, the involvement of The Grand Budapest Hotel and the roving cast of characters that make up its intricate past." Fun way to enhance the film's story.

 Posted January 28 in Cool Stuff, Indies, Viral | Comments

'Fifty Shades of Grey' Reveals Teaser Poster and Intern Viral Campaign

Fifty Shades of Grey

Last fall, we got our first look at the co-leads of the erotic novel adaptation Fifty Shades of Grey. Model-turned-actor Jamie Dornan stepped up to take the vacated role of Christian Grey after Charlie Hunnam backed out due to creative differences. Dakota Johnson is taking the female lead as Anastasia Steele, who gets involved in a saucy S&M romance. The film from director Sam Taylor-Johnson was pushed back from an initial August 2014 release to a more appropriate release on February 13th, 2015, just before Valentine's Day arrives. Now we have the first teaser poster, which also coincides with a viral site called GreyEnterprisesHoldings.com where fans can sign up to become "interns" at the fake company. Look!

 Posted January 24 in Hype, Posters, Viral | Comments

Watch: Devil Baby Attacks New York City in 'Devil's Due' Viral Stunt

Devil's Due

Now this is some great viral marketing to kick off 2014. Though the found footage horror film Devil's Due looks formulaic and typical of the subgenre, this little stunt used to promote the film in New York City is amazing. Fox decided to place a remote controlled stroller, complete with an animatronic devil baby inside, and leave it all by itself for unsuspecting citizens to investigate. If this happened to me, I would be absolutely terrified. That little, animatronic devil baby is creepy as hell. Also, with that stroller rolling around by itself, I wonder if any bonkers people in NYC thought Ghostbusters II was becoming a reality.

 Posted January 15 in To Watch, Viral | Comments

See OmniCorp's 2027 CES Keynote Presentation 'RoboCop' Viral Video

OmniCorp 2027

"No one delivered on the promise of global security like OmniCorp." Welcome to 2027. Sony has launched a viral video for their upcoming RoboCop movie focusing on introducing the new human element of their security/defense line of robotic products. The short viral video is a direct rip-off of the Weyland TED Talk for Prometheus, even going so far as to introduce their "android" product in a keynote presentation at CES in 2027. Alas, the speaker in this is much less charismatic and the visuals are pretty poor, so I have to admit I'm not impressed at all. Which is just par for the course with this movie. I'm not sure any viral like this will make me any more interested in the movie, but at least they're trying to do some cool sci-fi marketing for it.

 Posted January 8 in SciFi, To Watch, Viral | Comments

'Amazing Spider-Man 2': Lizard Convicted + New International Posters

The Amazing Spider-Man 2

The use of The Daily Bugle as a viral Tumblr for The Amazing Spider-Man 2 has been raising tons of questions, mostly about new villains popping up in the forthcoming sequels. However, a new article gives us some insight into the fate of the villain from the first film. Dr. Curt Connors (Rhys Ifans) has been convicted for his crimes that resulted from his rampage as Lizard, including the murder of Gwen Stacy's (Emma Stone) father, Captain George Stacy (Denis Leary). There might be some hints as to his involvement in future films, and we talk about the possibilities below. In addition, there's three new international posters featuring Spider-Man (Andrew Garfield) facing Electro (Jamie Foxx) in New York.

 Posted January 7 in Hype, Marvel, Posters, Viral | Comments

'Transcendence' Viral Video Reveals RIFT Organization and Website

Transcendence

Two teaser trailers for Wally Pfister's sci-fi flick Transcendence appeared with some techno imagery, accompanied by voiceovers from Johnny Depp and Morgan Freeman. There's another one coming later tonight (maybe narrated by Cillian Murphy or Rebecca Hall?), but now we have a viral video from an organization called RIFT (Revolutionary Independence From Technology). As you might have guessed, they're an organization is opposed to technological advances, and likely the ones who are after Depp as he attempts to achieve transcendence. The video reveals the official website for RIFT, but nothing has been posted there yet except a teaser image and this video. If anything cool pops up over there, we'll let you know.

 Posted December 20 in To Watch, Viral | Comments

Eddie Brock Pens a 'Daily Bugle' Article About Spider-Man vs the Mob

Spider-Man vs. the Mob

I just received a tip in my inbox about the latest breaking news weekly update on The Daily Bugle, the viral newspaper Tumblr blog for Marc Webb's The Amazing Spider-Man 2. In the past it teased some big villains, but there's something interesting about this one. The story is written by Eddie Brock, a name many should be familiar with, as he's the guy who eventually becomes Venom. Is this another not-so-sly villain tease in the form of a newspaper byline? Most of the other articles The Daily Bugle has posted so far have been written by Joy Mercado or Ned Leeds, and this is the first time we've seen his name show up here.

 Posted December 12 in Hype, Marvel, Viral | Comments

Electro Arrives Viral Website Hidden in 'Amazing Spider-Man 2' Trailer

The Amazing Spider-Man 2

Electro Arrives on New Years Eve. And he's not going to be happy. Hidden in the trailer (see above shot at 2:08 into it) for Marc Webb's The Amazing Spider-Man 2 that just arrived last week is a viral URL for a website. It took fans a week to discover the URL, but SuperHeroHype spotted it and wrote about it. The site, titled Electro Arrives, currently shows Dane DeHaan as Harry Osborn looking at a countdown timer and nothing else. The countdown ends around New Years Eve, which links to the Spidey promo happening in Times Square. Which means Electro is going to show up ("arrives") and blow that place out - awesome. Right as Spidey swings in, I bet Electro will show up too and black out Times Square. This should be fun.

 Posted December 11 in Hype, Marvel, Viral | Comments

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