"Sun Village is the true heart of the Vastlands." Focus Features has released a very cool interactive video on YouTube for the upcoming release of Laika's stop-motion animated film Kubo and the Two Strings. I still think this looks amazing and I can't wait to see it, plus it's refreshing to see completely original content made with such passionate attention-to-detail. They've created an interactive map which allows anyone to explore Kubo's realm and the different locations in the story. It's always a great challenge to sell an entirely original movie in a market of mostly remakes/reboots, but I'm more than happy to support this film and remind people that it will be in theaters in just a few weeks. We've featured a grand total of four trailers for this one so far, but if you want to learn more about the story and the world it takes place in, check this out.
"Remember your heroes!" 20th Century Fox has released a fun "viral" video for the sequel Independence Day: Resurgence, which arrives in theaters in another week. Those who remember the original ID4 may remember that Las Vegas was destroyed by the aliens at one point, and the video riffs on that. It's a tourist video inviting people to come visit what is now known as the "Ruins of Las Vegas", still with gambling and weddings and shooting (futuristic) guns and everything else. "On July 4th, 1996, aliens attacked our planet, destroying our cities. The Las Vegas Ruins Tourism Board welcomes you to come to Vegas and experience a vacation like no other." Not bad, not bad. While the CGI is a bit cheesy, this is a cool promo video. Check it.
"As you know, it has taken a huge effort to get a big military base on the moon…" 20th Century Fox has released a viral video for Independence Day: Resurgence that features some of the cast and lots of new footage. The video is designed like a news segment from the "United World News" channel, and first takes a look back at the devastating events of 1996, when the aliens first arrived. Then it jumps ahead to a segment with Jeff Goldblum playing David Levinson, now running "ESD" (Earth Space Defense), who discusses the technology they've borrowed to improve their defense systems. In addition, Jessie Usher as Dylan Hiller, Angelababy as Rain Lao, and Liam Hemsworth as Jake Morrison are also featured. This is pretty cool.
What if the world’s first mutant actually appeared thousands of years ago? Unlock the secrets of En Sabah Nur. 20th Century Fox has debuted a very short viral video made for Bryan Singer's upcoming X-Men: Apocalypse that looks at the origins of the big bad villain named Apocalypse. His real name is En Sabah Nur, played by Oscar Isaac in the movie, a mutant who was born 5000 years ago in Aqaba. He is possibly the very first living being on Earth to have the mutant gene. This video explains some of his backstory and how he became the evil supervillain that battles the X-Men in this upcoming movie. There is also a website that shows the destruction of Apocalypse over time - here. With one month left, they're trying to build buzz.
"How would a proton pack work?" This is cool! Following the debut of the first official trailer for Paul Feig's new Ghostbusters, a new featurette has been discovered along with a new viral website. Hidden in one of the frames in the various math equations written out on the whiteboard is a web address leading to paranormalstudieslab.com. The site just contains various data and info and documents, so far all about the proton packs. The new featurette is also specifically about the proton packs and the people from MIT they brought in to design them to be as realistic as possible. The perfect compliment to that impressive first trailer, since the new proton packs are featured prominently throughout. Can't wait to see more from this.
One year to go until the release of the Assassin's Creed movie, starring Michael Fassbender as Callum Lynch, who becomes a Master Assassin. 20th Century Fox has kicked off their marketing (via ComingSoon) and released one tweet with the text "12.21.16" (the release date of this movie next year) as well as a photo of a stack of business cards. The cards are for Alan Rikkin, the CEO of Abstergo Industries, well known in the Assassin's Creed universe as the primary front for the modern day activities of the Templar Order. If you call the number on the card, the voicemail says he's unreachable until March 25th - the same day as Batman v Superman's opening, meaning that's likely when we'll see the first trailer hit for this movie. More below.
The world mourns Col. Hiller. While we all know they couldn't get Will Smith back for the Independence Day sequel, do they have explanation for him in the fictional movie world? The answer is most definitely: yes. Hidden in the very first epic trailer for Independence Day: Resurgence is a link to a brand new viral URL and ARG website called War of 1996 (referring to the original alien invasion and real of ID4 in 1996). Thanks to tips from ComingSoon and SlashFilm, in the timeline of events on the website it actually includes info and details on the unfortunate death of Will Smith's character, Captain Steven Hiller. This isn't really so much of a spoiler as it as a teaser to dive deeper into this website and learn more of the backstory.
Let's build a better tomorrow. Today. Well, this is getting interesting. The 2015 New York Comic-Con opens today in New York City, and LexCorp is making its mark. The company has announced that they are providing free wi-fi during the convention, and also distributing free "portable charging devices" (or mini batteries to charge your phone). This also ties in with the launch of a new website for LexCorp to tie-in with the movie and all this branding. Just a few days ago, Fortune magazine published a profile on LexCorp's Lex Luthor, played by Jesse Eisenberg in Zack Snyder's Batman v Superman: Dawn of Justice, and this is the continuation of that LexCorp viral marketing connecting into the real world. This is pretty cool so far.
"I don't know very many 'war mongers' who have a foosball table in the conference room." Nice one, Lex. This is pretty dang cool, actually. Warner Bros has hidden a sneaky viral article in Fortune magazine, and it's now available online to read in full. The article is about Lex Luthor, played by Jesse Eisenberg in the movies, and his LexCorp company which became a Fortune 500 powerhouse soon after he took over. This is all a world-building promotion for Zack Snyder's Batman v Superman: Dawn of Justice, getting in the DC characters again in big ways, but it's cool to see them diving into the deep end and embracing DC's universe.
Get ready to go 360! This is neat. Disney/Lucasfilm have dropped online a kick ass new virtual reality visual experience of Jakku in Star Wars: The Force Awakens. This Facebook exclusive online promo is an "immersive 360 experience" designed for Facebook, allowing users to control the experience while riding a speeder of your own, which looks kinda similar to Rey's speeder. It's just a little online promo but it's pretty dang cool, and you do get to encounter some other vehicles and aliens and things. The video runs on a loop and is actually promoting Facebook's launch of the 360 video feature, which "allows you to immerse yourself in the content you're watching by enabling you to look around, choose what angle you want to see it from."
Leave Your Mark. With only a few more weeks until the release of Ridley Scott's The Martian, Fox is pushing out all of their final marketing to get everyone in the mood for a (rescue) mission to Mars. Fox has already created some excellent promos, including this Neil deGrasse Tyson bit, and this is another one. This video is an "in-world" creation, designed to feel like Matt Damon was actually Mark Watney and this is a commercial for the mission. It focuses on the "pre-mission training program" and the "rigorous emotional, physical, and mental preparation required of the ARES 3 crew in order to prepare for their" journey to Mars.
"The Flare - be on the lookout. If you see the signs, report to us immediately." Fox has debuted a fun, short little promo video for Maze Runner: The Scorch Trials. This animated promo shows what happens when you catch the "Flare Virus", which is the fictional virus that infects people and turns them into weird
zombie undead like creature things. If you've seen the most recent trailer, you've seen what people become after being infected, and it is kind of a bit like a hyper-zombie. I just like to see this stuff made and released to the public, as it's a fun and smart way to build the world the film takes place in. In theaters next month.
Meet the crew of the ARES mission to Mars! From astronaut Mark Watney, played by Matt Damon, to commander Melissa Lewis, played by Jessica Chastain, to pilot Rick Martinez, played by Michael Peña, to flight surgeon Christopher Beck, played by Sebastian Stan. There are a few more, but they don't make it into this video. In promotion for Ridley Scott's The Martian movie, which looks fantastic (see the first trailer), Fox has launched another viral video teaser. The description explains: "NASA offers a declassified look at the psychological testing involved in preparing the ARES 3 crew for their journey to Mars." It's a fun little viral video, and likely another tease for another trailer coming soon. Excited for this movie. See below.
With Comic-Con 2015 coming up this week, it's not uncommon to find auspicious fans finishing up final touches on their costume to wear around the showfloor. There have always been Ghostbusters cosplayers at Comic-Con, but eager fans are already building the new proton pack from Paul Feig's new Ghostbusters movie - which is literally still in the middle of shooting right now. Last week Feig took to Twitter to debut a few photos, one showing the uniforms, the other showing a proton pack. Per the request of fans, he has posted more specific schematics (found via SlashFilm). It's impressive that Feig is so open with fans about these details, especially this early on in production. If you want to build your own proton pack, here you go.