"Open the door to your future, and become the student you were meant to be." Ever since the full UK trailer hit this week, we've been a bit hyped up over Pixar's Monsters University, their prequel to Monsters Inc bringing back Mike & Sulley. We've been waiting for the full US trailer, but in the meantime the full-fledged viral site at MonstersUniversity.com is still running and they recently posted a new video (via MovieViral). It's a quick "message to prospective students from the Dean of Monsters University," basically one of those cheesy "come to our college" videos, but with a Monsters twist. They even tease some of the school's theme.
Wait - Become Iron Man? Does that mean someone actually gets to put on the suit? Word is going around that a brand new viral site for Marvel's Iron Man 3 has launched, bringing back the Stark Industries viral company for a new phase of excitement. The site is listed at BecomeIronMan.com and includes that as a page title, but otherwise doesn't mention anything about "becoming Iron Man" on the site beyond a "Test Subjects Required" registration box. The site just launched (thanks to MovieViral / Bleeding Cool) and still has a "registration opens soon" placeholder so things have yet to get underway. But take note of the domain.
Damon Lindelof might be the most famous graduate from the J.J. Abrams School of Secrecy, and it looks like the master of marketing has taught his protege well. Lindelof is teaming with Mission Impossible: Ghost Protocol director Brad Bird for a new Disney science fiction movie formerly called 1952 and now titled Tomorrowland, but the cryptic campaign has only given enough info for fanboy speculation so far. Earlier this week, D23 took a more detailed look at what was in the mystery box labled "1952," and now it seems that Disney expert Jim Hill (via AICN) may have just put the puzzle pieces together. More below!
What's inside of Brad Bird's mystery box? Is it time we find out? With the recent announcement of the title Tomorrowland, buzz for Brad Bird's new science fiction film has altered course. Not in a bad way, but in a completely new direction, mainly that it's going to be a Disney family movie with a sci-fi twist. Hints are that the creation of Disneyland is a cover-up for alien contact, something like that. While we wait for casting to continue before shooting begins, Brad Bird's mystery box delivered to Disney a few weeks ago has made the rounds all the way to D23, where they've decided to scrutinize the exact contents. So the plot thickens.
The execs at Paramount Pictures are hoping fans will forgive the long delay of G.I. Joe: Retaliation and turn out in full force when the movie finally hits theaters on March 29th, 2013, and it looks like the viral marketing for the movie is finally getting underway. The villainous organization COBRA, who take over the White House in the upcoming sequel, is recruiting new members at CobraSpecialForces.com, and they've released a new video that utilizes the voiceover talents of Keith David, the actor who does VOs for the real US Navy commercials. Check out the video below, and see if you have what it takes to join COBRA's forces.
Once you have been chosen you belong to them. Man, I hate aliens. Dimension Films has launched an eerie viral website for their alien abduction thriller Dark Skies. We featured the trailer a few months ago and it looks like it might be scary as hell, but in the meantime they're creepy us out this way. The viral site allows Facebook users to create a "Terrestrial ID" with Body Scan, Location, Social Colonization, Abduction Status and more. You can share your own "impending abduction" and, of course, enter to win an iPad too. Because what better way to remove all mystery than haphazardly mix marketing tactics. If you need the ID, dive in.
Well, what do we have here, Mr. Bird? One of the many highly anticipated upcoming sci-fi projects we're keeping a close eye on is 1952, the new movie from Brad Bird, in development at Walt Disney with Damon Lindelof on the script, including George Clooney set to star. While we've covered bits and pieces of news, not much is known about the film beyond it involves making contact with aliens, with a Close Encounters of the Third Kind vibe. Well, AICN has pointed out that Brad Bird himself has posted a photo of a mysterious briefcase full of things that are "the seeds of 1952". Including a 1928 Amazing Stories book. Lots of clues!
Welcome to #8BitLane! Every once in a while, an impressive promo hits the streets somewhere around the world, showing just how great modern movie marketing can be. Disney is just getting around to releasing Oscar-nominated animated movie Wreck-It Ralph in the UK this February, so they've started promoting it intensely in London. One of the displays is an entire street converted to 8-bit called, as we mentioned, 8-Bit Lane located near The Truman Brewery. Everything from "a London taxi, postbox, pigeon, tree, clouds, CCTV camera" and dog, complete with poop, have been made 8-bit. This is really cool, I want to go!
"Apply Now, Or Never Leave." I'll be completely honest, despite my disinterest in M. Night Shyamalan after The Last Airbender, I am considerably intrigued by his new film After Earth. Maybe it's the sci-fi future Earth story, maybe it's Will Smith and his son Jaden starring in it, maybe it's screenwriter Gary Whitta, maybe it was just all that impressive footage in the trailer. Something about the world and mystery of it fascinates me, but I'm also partial to sci-fi. And virals. Sony has launched a website for After Earth recently, and there's an interesting section called "Project Next Generation" that seemingly hints at a viral brewing.
Are you in the 1701? Now what do we have here, J.J.? Hidden in the full teaser trailer that debuted today is a viral website URL. I missed it the first few times and only caught it thanks to TrekMovie pointing it out. The text is hidden in the scene where we see villain Benedict Cumberbatch in the glass prison saying, "You think you're safe... you are not." The URL appears on the right control panel in the HD version from Apple around 01:07. It points to the site called Are You The 1701?, with a viral sign-up and logo and not much more. An early tease, but at least it means there is a viral brewing for J.J.'s Star Trek Into Darkness!
There's been plenty of marketing for films like The Dark Knight Rises, Pacific Rim and more this year, but perhaps the best piece of viral marketing (if you can call it that) comes in the form of a mystery package sent to The University of Chicago. The school's Tumblr page recently posted an update with the details of a package addressed to Henry Walton Jones, Jr. It was shoved aside for their student workers to sort through, but thankfully, one of them must have been a film fan, because they realized that this package was addressed to none other than the fame archaeologist and adventurer Indiana Jones. Mystery is solved!
Take back tomorrow! Want to brighten your day? Then how about a little viral
interview evaluation with Jude Law? Thanks to a tip from ComingSoon today, there's a new viral website up and running for the depression medicine seen in Steven Soderbergh's Side Effects. Similar to the viral for Limitless where they made audiences believe it might actually be a real drug, the site plays up a medicine called Ablixa (Alipazone). It's some sort of depression medicine that gets out of hand in the film, the site even has a cute commercial and online evaluation to determine if you're a good candidate. Check this out if you're curious.
Time to meet the Jaegers! After kicking off a rather exciting set of viral images and videos for Guillermo del Toro's monsters vs robots movie Pacific Rim, a few extra goodies have arrived to keep our interests piqued for now. During the reveals yesterday, there was a giant blueprint poster of one of the human-controlled Jaeger robots that we see fighting the giant monsters (seen attacking in this news video) in the movie. A number of websites around the world have been slowly revealing more blueprints of the giant bots one at a time, and now we have three more showing other international Jaegers for us to meet. There's also a tease in the first Russian design about the two-human control system that we'll plenty of in the movie. Take a look!
In 14 days, the Kaiju Emergency Alert System is going to go bonkers. There's going to be an invasion (I can predict the future!). Of what exactly? We'll have to find out. Leading up to what will likely be the big debut of a trailer and the first public footage from Guillermo del Toro's new movie Pacific Rim is a new viral with a countdown timer. A few places (via The Playlist) have noticed that new site called Pan Pacific Defense Corps has launched (with the Pac Rim logo) that features a glowing dot on San Francisco and the big timer. There's also a test TV video that links to the Kaiju Emergency System from that page (see below).