Following a cool fanmade credits sequence that we highlighted this morning for The Hunger Games: Mockingjay - Part I, some official viral marketing has just been unveiled in the form of a new viral website that is allowing fans to unlock new character posters. Lionsgate unveiled the site today that basically acts as the reveal of District 13 following their interruption of President Snow's broadcasts not too long ago. Due to fans hitting the viral site as soon as it went live, it's been hard to keep up with the fun ourselves, but we do have some of the cool character posters which have been revealed so far. Look below!
Something good, something bad, a little of both? Whatever you're looking for, we've got it! With under a month left until Marvel's Guardians of the Galaxy hits theaters, the studio has started pulling out all the stops on their marketing (including an IMAX preview event and all the usual marketing tricks). The latest launch is an interactive travel website title The Galaxy Getaways, featuring destinations all across this universe that put our home planet to shame. The site doesn't do much besides provide information on the universe in which this movie takes place, showing various places like Knowhere, Morag and Xandar. There are a few interactive web games and some other nifty features, but it's just a cool site for the movie.
Last year, we caught a glimpse of propaganda posters on the set of Transformers: Age of Extinction, some of them banishing the Transformers, while others still looked to them as heroes. This concept was expanded when a viral phone number appeared on a billboard highlighting the attack of Chicago from the third film. Now the website TransformersAreDangerous.com has some updates, including a couple new propaganda posters to "Keep Earth Human" and also some clippings from newspapers and magazines about the fear caused from the Transformers still being around. There's also a video PSA looking back at the devastating Chicago attacks, which is why Transformers are hiding in the trailers and TV spots.
Before the fantastic first trailer for the Sundance selected sci-fi flick The Signal arrived, a viral site led up to the release allowing users to engage with a mysterious terminal that seemed to be tracking our location. Now that same terminal has located the source of a mysterious signal believed to belong to a hacker known only as Nomad23541. Now a new viral video has given us the coordinates to track the signal and learn more. Upon entering the site and using the location function in the terminal, a map shows us an isolated location somewhere outside of Las Vegas where some very weird videos and photos can be found. Look!
"Got a problem? Odds against you?" Who you gonna call? How about The Equalizer! Last week we featured the first poster and we're waiting to finally see a trailer for the re-imagining of The Equalizer, originally a cult 80's TV show. In the big screen version, Denzel Washington stars as the Equalizer, a badass vigilante (or "former black ops commando") who comes out of hiding to rescue a young girl from Russian mobsters. Spotted by writer Gary Whitta in the NY Times (potentially from years ago) is a classified ad, with a fake 555 number, but similar to the exact one that's likely from Equalizer footage (whether old or new). See it below.
Take a look back at the 25 most important, powerful, influential moments in the struggle between X-Men and Humans, or Mutants and Men. As part of a sleek interactive/online promo for Bryan Singer's X-Men: Days of Future Past, Fox has launched a new website called "25 Moments" (at 25moments.com) that looks back at 25 key moments in X-Men/mutant history. The site highlights a series of different moments spanning 56 years in an interactive timeline, also including the entire comic book franchise, with hints of X-Men: First Class and even X3 (see the Battle of Alcatraz in 2006). This is actually very well done and fun to go through, looking at the fairly extensive history, and future, of mutants. Warning - potential spoilers.
When Alex Billington and myself were at Sundance, we caught the awesome indie sci-fi flick The Signal. Now the film is poised for release this summer from Focus Features, and to kick off the hype machine, we have some viral goodies that just popped up. First off, the viral video led us to the website RUAGITATED.COM, and that's where we were given a special code to access the teaser poster featuring a pixelated Laurence Fishburne, and a few new first look photos from the film as well. This is seriously one cool little sci-fi flick with some impressive special effects and a cool, mysterious story. More details below!
When was the last time you touched someone? Very probing question to ask someone blatantly online, but that's what this page asks as part of a viral for Under the Skin. Described as "entrancing" and "terrifying", the Jonathan Glazer sci-fi film stars Scarlett Johansson as some kind of alien on Earth, and it does indeed bring up themes of sensuality and touch, feeling and sensation. Once answering the question asked, the site fills up with a list of all the entries so far, from the mundane to the extravagant. If you click the little face at the bottom, it goes to the other Under the Skin viral site with an ant: 1 of Many. That's about it. Interesting.
Yes - Transformers are indeed dangerous. Didn't we learn that in the first movie? There's something hidden in the new trailer for Michael Bay's latest Transformers sequel, Transformers: Age of Extinction, starring Mark Wahlberg. During the shooting of the film, various die-hard fans noticed some propaganda billboards around the set (see a photo here). Another one showed up early on in the first full teaser trailer for Age of Extinction (at 0:13 in) that says "Remember Chicago" and features a phone number. If you call, it plays a message about reporting alien activity and eventually points to the new site, where a poster spouting the Transformers Are Dangerous note can be seen. More to come in an upcoming TF viral? Very likely.
"You have no idea what's coming." Oh shit. Get ready. There's a big reveal happening tomorrow, February 25th, at 10AM PST. Warner Bros/Legendary has launched a few teases for Godzilla featuring the monster's roar. It was first revealed in full via a clip (hear it below) and eventually complimented by an animated sound wave video, which lead to this website. In Bryan Cranston's voice, we hear this eerie but amazing speech: "You're not fooling anybody when you say that what happened was a natural disaster. You're lying! You're hiding something out there! It was not an earthquake, it wasn't a typhoon. This is what caused everything in the first place. Don't you see that! And it is going to send us back to the stone age…"
Let's explore the Zubrowka Akademie Historic Library. Fox Searchlight has launched a nifty new viral-ish website for Wes Anderson's film The Grand Budapest Hotel. Over the last week they've been teasing artifacts from a "museum" opening online with info on the history of the area. "The Republic of Zubrowka, home of the illustrious Grand Budapest Hotel possesses a rich heritage known only to the few who have thought to seek it out. For the first time ever, explore the detailed political, cultural and artistic world of 20th-century Zubrowka… Learn about the military coup of 1935, the involvement of The Grand Budapest Hotel and the roving cast of characters that make up its intricate past." Fun way to enhance the film's story.
Last fall, we got our first look at the co-leads of the erotic novel adaptation Fifty Shades of Grey. Model-turned-actor Jamie Dornan stepped up to take the vacated role of Christian Grey after Charlie Hunnam backed out due to creative differences. Dakota Johnson is taking the female lead as Anastasia Steele, who gets involved in a saucy S&M romance. The film from director Sam Taylor-Johnson was pushed back from an initial August 2014 release to a more appropriate release on February 13th, 2015, just before Valentine's Day arrives. Now we have the first teaser poster, which also coincides with a viral site called GreyEnterprisesHoldings.com where fans can sign up to become "interns" at the fake company. Look!
Now this is some great viral marketing to kick off 2014. Though the found footage horror film Devil's Due looks formulaic and typical of the subgenre, this little stunt used to promote the film in New York City is amazing. Fox decided to place a remote controlled stroller, complete with an animatronic devil baby inside, and leave it all by itself for unsuspecting citizens to investigate. If this happened to me, I would be absolutely terrified. That little, animatronic devil baby is creepy as hell. Also, with that stroller rolling around by itself, I wonder if any bonkers people in NYC thought Ghostbusters II was becoming a reality.
"No one delivered on the promise of global security like OmniCorp." Welcome to 2027. Sony has launched a viral video for their upcoming RoboCop movie focusing on introducing the new human element of their security/defense line of robotic products. The short viral video is a direct rip-off of the Weyland TED Talk for Prometheus, even going so far as to introduce their "android" product in a keynote presentation at CES in 2027. Alas, the speaker in this is much less charismatic and the visuals are pretty poor, so I have to admit I'm not impressed at all. Which is just par for the course with this movie. I'm not sure any viral like this will make me any more interested in the movie, but at least they're trying to do some cool sci-fi marketing for it.