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VIRAL NEWS

'Spider-Man' Viral Arrives at WonderCon with Webbed Menace Poster

Whoa! Even though we have yet to even see the actual The Amazing Spider-Man panel at WonderCon (in Anaheim) this weekend, some viral marketing has turned up at the convention, unlocking a new website and new information (and mysteries). The poster handed out at the Con is simply a big "Wanted" poster for Spidey, no doubt orchestrated by Captain Stacy who thinks he is a "Webbed Menace", which is exactly the new website launched (and linked to from the poster) at webbedmenace.com. The website is a "sightings" report page to "Catch the Spider-Man" and even includes a video from Captain Stacy himself (watch below)!

› Posted March 17 in Cool Stuff, Hype, Viral News | 14 Comments

Stunning High Res Star Map 'Prometheus' Image Found on Viral Site

By Alex Billington

A week ago we posted a fantastic viral video that was released for Ridley Scott's new sci-fi Prometheus, showing a TED Talk with Peter Weyland, played by Guy Pearce. The video was connected to a new site that launched for his company, Weyland Industries, which at the time only had that video. The site updated this week with full-fledged navigation for info about the company and an investor sign-up, but there wasn't much else. However, fans dug deeper and not only found a hint at a Weyland android, but incredibly stunning high res (3000px!) image of the star map control room seen in the teaser trailer. Geeks will drool.

› Posted March 6 in Featured, Photos, SciFi, Viral News | 10 Comments

'Men in Black 3' Suits Are Real Viral Update + New Subway Ad Found

By Alex Billington

The Men in Black are real. That's the viral Sony seems to be running for the upcoming Men in Black 3, which just got a sci-fi time-travel filled new trailer this morning, as it will be hitting theaters in just under three months. We first found this MIB viral site, located at TheMenInBlackSuitsAreReal.com, late last year around when the first teaser trailer debuted, but now with another trailer, more viral marketing has started up. ComingSoon noticed a huge subway ad for the viral in New York today, touting an 800-number to call to leave a message about your "alien encounter." All this links to the blog being run by "Bugeyes126".

› Posted March 5 in Hype, Movie News, SciFi, Viral News | 3 Comments

Watch 'Prometheus' Character Peter Weyland's Viral Talk at TED2023

By Ethan Anderton

Just yesterday director Ridley Scott revealed the link between Prometheus and Alien to be within a character played by Guy Pearce. In Alien, a company called Weyland-Yutani sent the Nostromo ship into space, and Pearce is playing Peter Weyland in Prometheus. It's a good thing we have that information as a bit of a viral campaign is beginning with a new video at TED2023 (or Technology, Entertainment and Design), which has previously featured talks from J.J. Abrams, has Pearce speaking as Weyland about changing the world and making the future through his company Weyland Industries. This is just awesome!

› Posted February 28 in Featured, To Watch, Viral News | 55 Comments

Watch: Finished 'Spider-Man' Viral Unlocks First Full Backpack Clip

By Alex Billington

After the final two cities in the Mark of the Spider-Man viral tagged their designed locations, the website for the viral was updated with the static videos finally showing people making the marks. We were looking for clues to what's next, but couldn't find any, except that the actual Spider-Man mark on the website is now clickable, and it opens a video, a full clip from Marc Webb's The Amazing Spider-Man, showing how the backpack (from the early part of this viral) connects with everything and why Peter has to use the window. We don't usually post clips, but I think it's a great tie-in to show how connected it all is. "No bag, no Gwen."

› Posted February 19 in Hype, To Watch, Viral News | 13 Comments

Spider-Man Leaves His Mark on Los Angeles - How We Pulled It Off

By Alex Billington

We've left our mark in the name of Spider-Man. Permanently this time! Last night I was called on the phone I picked up in the Mark of the Spider-Man viral to meet up in downtown Los Angeles to participate in an incognito event around the city involving tagging the Mark of the Spidey on walls around Hollywood. It was awesome. And you can still see our work. This isn't the only city either, as groups have hit Atlanta, Seattle, Denver, and also coming up tonight, New York and Phoenix, too. Our group of 10 and the Mark crew took stencils and rode in a van around the city last night spreading the word of Spidey. Here's what went down.

› Posted February 17 in Cool Stuff, Featured, Hype, Viral News | 14 Comments

Mark of the Spider-Man Viral Continues with Local Operative Drops

By Alex Billington

If you're not following the recently launched Mark of the Spider-Man viral for the new The Amazing Spider-Man, things have started to heat up. Earlier today, countdown clocks under six static boxes on the Mark viral site, each labeled with a city (Atlanta, New York, Denver, Phoenix, Los Angeles, Seattle), expired and the next leg of the Spider-Man viral started quickly. Each city had its own twitter which would send out five different pick-up locations in each city. The first there, who spoke a password to a stationed Spidey guy, would pick up a package and be inducted as an "operative" into the next phase. And I grabbed one of them!

› Posted February 14 in Cool Stuff, Hype, Viral News | 6 Comments

New Viral Site for Jupiter Sci-Fi 'Europa Report' Quietly Launched

By Alex Billington

What is The Europa Report, and what's the secret behind it? The mystery is out there. Our friends at Movie Viral discovered a new viral site launched recently for the new sci-fi film The Europa Report, directed by Sebastián Cordero and starring Sharlto Copley, that we just teased with the first look photo over the weekend. It's a sci-fi about six astronauts who are the first to travel three years to Jupiter's moon Europa, not only their long journey, but what they find there. The site is for Europa Ventures LLC, the company that's backing/funding the mission to send these six people on this journey to Europa. So what is the secret?

› Posted February 12 in Indies, Movie News, SciFi, Viral News | 4 Comments

Spider-Man Viral Kicks Off with Peter Parker's Backpack Clue Pickup

By Alex Billington

Finally, the viral game we've been waiting for this year has kicked off! Earlier in the week, after the premiere of the new trailer for Marc Webb's The Amazing Spider-Man, we mentioned a new viral website for the Mark of the Spider-Man that launched. Since then, a twitter has launched @markofspiderman and has been spouting GPS locations all day. Where do they lead? Local pick-ups in six cities of a backpack, Peter Parker's backpack to be specific, containing a sketchbook and more school items. Hidden in there was a clue which pointed to a page on the viral site which then unlocked a countdown on the main website. It's time.

› Posted February 10 in Hype, Movie News, Viral News | 2 Comments

Check These Out: Flashy Capitol Motion Posters for 'Hunger Games'

By Alex Billington

Smile Away! Something fun for all the Hungers Games fans out there. Some "viral" marketing has popped up (via ComingSoon) in the form of ads from the Capitol for The Hunger Games movie, featuring three characters. Each one is basically an ad for a colorful product in the Capitol. There's one for Cinna, played by Lenny Kravitz, Katniss' stylist; one for Seneca Crane, played by Wes Bently, the Head Gamemaker; and one for interviewer Caesar Flickerman, played by Stanley Tucci, who looks like he's been distorted so much just to hide it's even him. These are kind of fun and flashy, more from the universe of Hunger Games.

› Posted February 10 in Hype, Posters, Viral News | 9 Comments

Mark of the Spider-Man - Viral Site for 'Amazing Spider-Man' Found

By Alex Billington

He's back! Now that everyone has been watching the second official trailer for Marc Webb's The Amazing Spider-Man over and over, we're all getting excited for the summer to come. I was watching the trailer in high def and at the end, noticed something very odd hidden quickly in the lower left of a frame, linking to an actual website. Spider-Man is getting a viral or ARG? Awesome! The phrase and website hidden is Mark of the Spider-Man, which I definitely think is the start of something bigger and I'm glad they're using the "mark" of the Spider-Man, because I'm loving the logos and spray-paint imagery from this movie (like this).

› Posted February 7 in Hype, Movie News, Viral News | 18 Comments

Kick Ass New Artistic Posters for 'Chronicle' + Amazing Tilt-Shift Photo

By Alex Billington

What are you capable of? Whoa. I'm glad to see the marketing start ramping up in a big way for this flick, because it needs all the love it can get, and it's one of my most anticipated movies before the summer hits. Chronicle, conceived and directed by Josh Trank, is the "found-footage superheroes" film about teenage kids who get telekinesis. I've been excited for it ever since the first trailer hit, which came with a cool poster, and went really overboard when they showed us footage last week. These posters were found by GeekTyrant on their official viral Tumblr and they kick ass. Plus there's an amazing tilt-shift surprise photo at the end.

› Posted January 11 in Hype, Opinions, Posters, Viral News | 10 Comments

Mysterious Metal Box Filled with Alcatraz Artifacts Arrives at FS HQ

By Alex Billington

We love receiving cool stuff out of nowhere, and this morning I was awoken by a package delivery of an ominous metal box. What was inside? Artifacts from Alcatraz, including a map of the island, newspaper clippings, a postcard, flower (a bit creepy), photos of inmates, magazine pages and a metal Alcatraz key. It's easy to realize this a viral for that new Bad Robot TV series "Alcatraz" airing on Fox. But there's some cool stuff in here and I thought it was worth sharing, especially considering the note said: "Over the next few months, we will be looking to you, and your audience, to help us uncover the mysteries of the island."

› Posted January 10 in Cool Stuff, Hype, Viral News | 11 Comments

Check This Out: Newsletter from the Strange World of 'ParaNorman'

By Ethan Anderton

The initial teaser trailer and a more brief international trailer gave us a decent glimpse into the world of Laika's new stop-motion animated feature ParaNorman, but now a crafty piece of promotional material has made its way online in the form of a fictional town newsletter from the town of Blithe Hollow. It seems to set the backdrop for the story following a young boy (voiced by Kodi Smit-McPhee from Let Me In) who can speak to the dead and must save his town from a zombie uprising. There are some nice touches included ads for Witchy Wieners and Bar Gento, and this is a great piece of promo material. See it below!

› Posted December 19 in Cool Stuff, Hype, Movie News, Viral News | 2 Comments

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