Let's explore the Zubrowka Akademie Historic Library. Fox Searchlight has launched a nifty new viral-ish website for Wes Anderson's film The Grand Budapest Hotel. Over the last week they've been teasing artifacts from a "museum" opening online with info on the history of the area. "The Republic of Zubrowka, home of the illustrious Grand Budapest Hotel possesses a rich heritage known only to the few who have thought to seek it out. For the first time ever, explore the detailed political, cultural and artistic world of 20th-century Zubrowka... Learn about the military coup of 1935, the involvement of The Grand Budapest Hotel and the roving cast of characters that make up its intricate past." Fun way to enhance the film's story.
Last fall, we got our first look at the co-leads of the erotic novel adaptation Fifty Shades of Grey. Model-turned-actor Jamie Dornan stepped up to take the vacated role of Christian Grey after Charlie Hunnam backed out due to creative differences. Dakota Johnson is taking the female lead as Anastasia Steele, who gets involved in a saucy S&M romance. The film from director Sam Taylor-Johnson was pushed back from an initial August 2014 release to a more appropriate release on February 13th, 2015, just before Valentine's Day arrives. Now we have the first teaser poster, which also coincides with a viral site called GreyEnterprisesHoldings.com where fans can sign up to become "interns" at the fake company. Look!
Now this is some great viral marketing to kick off 2014. Though the found footage horror film Devil's Due looks formulaic and typical of the subgenre, this little stunt used to promote the film in New York City is amazing. Fox decided to place a remote controlled stroller, complete with an animatronic devil baby inside, and leave it all by itself for unsuspecting citizens to investigate. If this happened to me, I would be absolutely terrified. That little, animatronic devil baby is creepy as hell. Also, with that stroller rolling around by itself, I wonder if any bonkers people in NYC thought Ghostbusters II was becoming a reality.
"No one delivered on the promise of global security like OmniCorp." Welcome to 2027. Sony has launched a viral video for their upcoming RoboCop movie focusing on introducing the new human element of their security/defense line of robotic products. The short viral video is a direct rip-off of the Weyland TED Talk for Prometheus, even going so far as to introduce their "android" product in a keynote presentation at CES in 2027. Alas, the speaker in this is much less charismatic and the visuals are pretty poor, so I have to admit I'm not impressed at all. Which is just par for the course with this movie. I'm not sure any viral like this will make me any more interested in the movie, but at least they're trying to do some cool sci-fi marketing for it.
The use of The Daily Bugle as a viral Tumblr for The Amazing Spider-Man 2 has been raising tons of questions, mostly about new villains popping up in the forthcoming sequels. However, a new article gives us some insight into the fate of the villain from the first film. Dr. Curt Connors (Rhys Ifans) has been convicted for his crimes that resulted from his rampage as Lizard, including the murder of Gwen Stacy's (Emma Stone) father, Captain George Stacy (Denis Leary). There might be some hints as to his involvement in future films, and we talk about the possibilities below. In addition, there's three new international posters featuring Spider-Man (Andrew Garfield) facing Electro (Jamie Foxx) in New York.
Two teaser trailers for Wally Pfister's sci-fi flick Transcendence appeared with some techno imagery, accompanied by voiceovers from Johnny Depp and Morgan Freeman. There's another one coming later tonight (maybe narrated by Cillian Murphy or Rebecca Hall?), but now we have a viral video from an organization called RIFT (Revolutionary Independence From Technology). As you might have guessed, they're an organization is opposed to technological advances, and likely the ones who are after Depp as he attempts to achieve transcendence. The video reveals the official website for RIFT, but nothing has been posted there yet except a teaser image and this video. If anything cool pops up over there, we'll let you know.
I just received a tip in my inbox about the latest
breaking news weekly update on The Daily Bugle, the viral newspaper Tumblr blog for Marc Webb's The Amazing Spider-Man 2. In the past it teased some big villains, but there's something interesting about this one. The story is written by Eddie Brock, a name many should be familiar with, as he's the guy who eventually becomes Venom. Is this another not-so-sly villain tease in the form of a newspaper byline? Most of the other articles The Daily Bugle has posted so far have been written by Joy Mercado or Ned Leeds, and this is the first time we've seen his name show up here.
Electro Arrives on New Years Eve. And he's not going to be happy. Hidden in the trailer (see above shot at 2:08 into it) for Marc Webb's The Amazing Spider-Man 2 that just arrived last week is a viral URL for a website. It took fans a week to discover the URL, but SuperHeroHype spotted it and wrote about it. The site, titled Electro Arrives, currently shows Dane DeHaan as Harry Osborn looking at a countdown timer and nothing else. The countdown ends around New Years Eve, which links to the Spidey promo happening in Times Square. Which means Electro is going to show up ("arrives") and blow that place out - awesome. Right as Spidey swings in, I bet Electro will show up too and black out Times Square. This should be fun.
Get ready for hell. With the first trailer for Doug Liman's sci-fi time loop movie Edge of Tomorrow, formerly known as All You Need is Kill (based on the book titled), due out in a few days this week, marketing is finally launching. The first teases we're getting are from a viral twitter acting as an embedded journalist in the European Army's United Defense Force (UDF). He's in Verdun, France posting photos and updates as "the Edge of Tomorrow war feed." There are glimpses of Tom Cruise and Emily Blunt, but the trailer is what we're really waiting to see. These actually look like bits of the trailer, or a scene, that they've cut up.
"You wanted to help? Well, this is your chance." With the first trailer for Gareth Edwards' new Godzilla movie due out tomorrow (Tuesday), viral marketing has kicked in for the monster movie. Late on Sunday the @GodzillaMovie account tweeted the link to a Chinese news article on Mtime referencing photos of the "world's largest sinkhole" and details that link to a viral site/company called M.U.T.O. The tag they used when linking was: "Who Are M.U.T.O.?" Good question. They seem a bit similar to Pacific Rim's PPDC (Pan Pacific Defense Corps) or something designed to track down these monsters. We'll have to wait and find out.
Over two years ago, some brief talk from Simon Kinberg discussed some details about the X-Men: First Class sequel that hadn't yet been revealed to be using the X-Men: Days of Future Past storyline. At the time, he mentioned that the film would open with a revelation about the assassination of John F. Kennedy, which happened 50 years ago last Friday. Kinberg said they would reveal that "the magic bullet was controlled by Magneto. That would explain the physics of it, and we see that he’s pissed off because Kennedy took all the credit for saving the world and mutants weren’t even mentioned." Now that little detail has been made more prominent by way of a viral website that makes the fictional plot point seem real. Look!
Something strange arrived at Midtown Comics yesterday, and ComingSoon was keen enough to notice their confusion on Twitter. There have been some pieces of viral marketing and teaser posters that have just turned out to be fanmade, which is why the comic shop in New York was a little leery of a poster tube that arrived with an a teaser poster for Wonder Twins, the extraterrestrial cartoon superheroes created by Hanna-Barbera for the "Super Friends" TV series and later put in the DC Comics universe. With the obvious tagline "Activate" and Mila Kunis and Ashton Kutcher as the leads, this seemed fake, but there's more.
Over the past couple weeks, The Daily Bugle has been busy with reports hinting at a bunch of villains in the forthcoming sequels to The Amazing Spider-Man. Most of these relate to events during and following the first film in the rebooted franchise, but there have been hints to the three sequels coming over the next six years. Now the latest comes from a familiar name in the Spider-Man universe, but it's also a character who hasn't been cast in any of the sequels (as far as we know). An editorial has just arrived from The Daily Bugle editor-in-chief J. Jonah Jameson, and he's doing exactly what we'd expect: calling out Spider-Man.
How many different Oscorp goblins will Spidey be fighting? Ever since The Daily Bugle viral Tumblr blog started posting news stories again, with the first one hitting last week, we've been keeping a close watch for any other updates. Another story has hit the blog talking about the situation for Dr. Curt Connors and his defense trial, where he pleaded "not guilty" to all counts. As expected, hidden in the text are more Oscorp names that relate to a couple of new villains, including Hobgoblin and possibly She-Venom. It sounds like Marc Webb has some big plans for Spider-Man over the next three movies and these news stories are our first hint at what (and who) we might be seeing. Find out who gets mentioned in this The Daily Bugle story.