That menace who destroyed Oscorp Tower is back in the city! With Marc Webb's Amazing Spider-Man 2 kicking off the Summer of 2014 next May, in less than seven months, it's time to start building up marketing for the webbed menace's return. Timed, most likely, with the conclusion of New York Comic-Con this past weekend, the viral tumblr blog The Daily Bugle (like the newspaper from the comics) posted a story about "Oscorp Biz Holds Steady". The article talks about how Oscorp is recovering since Dr. Connors' "attack", which caused "Oscorp's stock [to climb] four points." Are there more clues hidden in the text somewhere?
How much would you have missed if you were locked up for 20 years? At this point in our history, a lot has happened in 20 years. The rise of the internet and changes in our society, three different presidents, natural and man-made disasters, and so much more. The distributor behind Spike Lee's Oldboy remake has been doing a pretty good job promoting the film through unique marketing ideas (like the women at Comic-Con). They've been running a Tumblr that is looking back at "20 Years of Oldboy" and all that happened while Joe Doucett, played by Josh Brolin, was locked up. A set of images, one for each year, have now debuted in full and we've collected the complete set for your perusing. A quick look back at the last 20 years since 1993.
Last month we found out that the remake of Carrie from Boys Don't Cry director Kimberly Peirce was officially R-rated. The film is pretty much the only Halloween offering up for wide release in theaters this month, and while the theatrical trailer pretty much tells us the whole story, the performances from Chloe Moretz and Julianne Moore will likely make it worth while. Now a "viral video" is generating buzz with a trick in a coffee shop, featuring a girl freaking out on a guy, and suddenly using telekinetic powers to thrown him up against a wall. The reactions of the real people in the shop are pretty hilarious. What would you do?
Well, this is interesting. There are a series of CCTV found footage videos going around that might (or might not) be linked to Marc Webb's sequel The Amazing Spider-Man 2, and its villain Electro. Found on the site ap7am, the videos are from an Indian news station showing what appears to be footage of a "rikshwala" driver being saved from being smashed by a truck by an "alien". Upon closer inspection of the footage, the "alien" is really an electrified man traveling as fast as lightning. After saving the person, he then walks away wearing a black hoodie similar to the one in the set photo above. Is this some eerie, freaky viral for Electro?
"Prepare to be shocked." Time to get your first look at the incredible Midnight Madness film I flipped over at the Toronto Film Festival earlier this week called Afflicted. As much as I would love to say this footage is being purported as real, having seen the film I know these scenes well and they're awesome in the context of the found footage horror feature film reminiscent of Chronicle. This viral video shows two guys in France who met the two stars at a bar and received clips that show some shocking stuff. It's a cool early tease and a fun way to build some buzz for this and spread the word. Check it out below, and watch all the entire thing.
See the Future - Capitol Couture. Lionsgate is running an impressive transmedia viral for the upcoming Hunger Games sequel Catching Fire focusing on the crazy style of The Capitol. In addition to hitting the social networks, specifically Instagram @thehungergames, with imagery for a fashion line called Capitol Couture (with lots of styles available on the official website) they've also placed a few billboards and other ads around the nation. I recently spotted one of the billboards on the west side in New York this weekend, which reminded me to post about these because I do think the ads are a rather cool way of melding the real world with the sci-fi Hunger Games world. That gold houndstooth billboard is striking, caught my attention.
Later this year, the story of one of the most iconic newscasters in history moves forward with Anchorman 2: The Legend Continues, the anticipated comedy sequel. Will Ferrell returns as Ron Burgundy with Steve Carell, David Koechner and Paul Rudd as his his trusty news team, but before the film arrives, the anchorman will have a memoir on the shelves. According to The New York Times, the forthcoming book is called Let Me Off at the Top! My Classy Life and Other Musings and will "offer a rare glimpse behind the camera into the real life of a man many consider to be our greatest living news anchor.” Read on!
"Advancing human progress for 50 years - Trask Industries." The Trask viral for Bryan Singer's X-Men: Days of Future Past continues with another reveal via Twitter showing a blueprint of the Sentinel head that we saw on display at Comic-Con earlier this summer. The Sentinels have been front and center in the online viral campaign recently, appearing in vintage photos and video on the Trask website where they claim the Sentinels promise "an even brighter future for the human race. It's cool to see detailed imagery coming out so early, I'm just hoping this is leading to some kind of bigger viral event or ARG eventually. View below.
At Comic-Con earlier this month, 20th Century Fox brought Trask Industries to the convention as part of viral marketing for X-Men: Days of Future Past. The company is responsible for creating the sentinels that are tasked with hunting down mutants. Now the Trask Industries website, which was teased on the posters and postcard handed out to fans at Comic-Con (including some purple trucker hats with the company logo) is chock full of information about the company, along with new photos of the sentinels protecting America, and a viral video about the company. For those who might not be sold on the design of the sentinels, it appears what we're seeing is the early versions of the mutant hunting machines. Look now!
The worlds of yesterday, tomorrow, and fantasy were only the beginning… What mystery lies ahead? Only time will tell. Our colleague Silas at ComingSoon was tipped about an interesting viral Disney website that's part of a bigger ARG (Alternate Reality Game) called The Optimist - found at Disney.com. The story-based ARG follows a few fictional characters including "Amelia", a young filmmaker (follow her on Twitter) and a guy known as "Disney Cartography" (also on Twitter) who makes art "inspired by the past, future and what could have been at Disneyland." Will this eventually connect to Tomorrowland, Brad Bird's movie?
Just yesterday, a prequel comic was revealed that helps bridge the gap between Rise of the Planet of the Apes and the forthcoming sequel Dawn of the Planet of the Apes (which we'll be previewing from Comic-Con later today during 20th Century Fox's panel). Now a viral site has gone live warning the population of the Simian Flu, which is the name given to the virus that wipes out the human population after it began spreading during the credits of the first prequel. The website lists the symptoms, along with an interactive map showing how quickly the virus spreads. Plus, there's a PSA which you can watch below now.
On Thursday afternoon, media at Comic-Con received an odd email from FilmDistrict's publicity: "For those attending San Diego Comic Con 2013, we invite you to search for our Oldboy Hotel Escorts who are waiting to serve you." Yes, you read that right. Hotel "escorts", as in, you know what - right? Is this for real? Apparently it is, but don't get too excited. They're only pretty girls walking around posing for photos with big yellow umbrellas, like the one seen on the first funky Oldboy poster. They just hit the streets today and I snapped a few photos and grabbed a door tag before they walked off. Interesting marketing at Comic-Con.
Time to take a trip to Battle School and train with the International Fleet. At Comic-Con this year, Summit arranged and presented the "Ender's Game Fan Experience", a massive walk-through exhibit featuring real sets, real props and real costumes from the movie. Similar to the Godzilla Encounter, everything about this place is themed to the Ender's Game science fiction movie (give or take the dopey HGTV sponsorship) including jump suit-clad guides and futuristic set pieces galore. It's cool to see in person, especially if you're a big fan of the book like I am, but I wish they had more footage to show or a presentation at the beginning.
"We need the best and the brightest to lead." The International Fleet is recruiting and they want you for Battle School! Wait, that doesn't make sense? Battle School is all about having the skills necessary to make it there. Ah right, which is where the "aptitude test" comes in. Just in time for Comic-Con (where there is a major viral "fan experience" planned) Summit has launched a fun new recruiting site for Ender's Game, asking fans to sign up and join the International Fleet. Alas it's just a Facebook social game, but it's cool to see them pushing marketing for this sci-fi adaptation and there's a lick of new footage to catch in the video.