See the Future - Capitol Couture. Lionsgate is running an impressive transmedia viral for the upcoming Hunger Games sequel Catching Fire focusing on the crazy style of The Capitol. In addition to hitting the social networks, specifically Instagram @thehungergames, with imagery for a fashion line called Capitol Couture (with lots of styles available on the official website) they've also placed a few billboards and other ads around the nation. I recently spotted one of the billboards on the west side in New York this weekend, which reminded me to post about these because I do think the ads are a rather cool way of melding the real world with the sci-fi Hunger Games world. That gold houndstooth billboard is striking, caught my attention.
Later this year, the story of one of the most iconic newscasters in history moves forward with Anchorman 2: The Legend Continues, the anticipated comedy sequel. Will Ferrell returns as Ron Burgundy with Steve Carell, David Koechner and Paul Rudd as his his trusty news team, but before the film arrives, the anchorman will have a memoir on the shelves. According to The New York Times, the forthcoming book is called Let Me Off at the Top! My Classy Life and Other Musings and will "offer a rare glimpse behind the camera into the real life of a man many consider to be our greatest living news anchor.” Read on!
"Advancing human progress for 50 years - Trask Industries." The Trask viral for Bryan Singer's X-Men: Days of Future Past continues with another reveal via Twitter showing a blueprint of the Sentinel head that we saw on display at Comic-Con earlier this summer. The Sentinels have been front and center in the online viral campaign recently, appearing in vintage photos and video on the Trask website where they claim the Sentinels promise "an even brighter future for the human race. It's cool to see detailed imagery coming out so early, I'm just hoping this is leading to some kind of bigger viral event or ARG eventually. View below.
At Comic-Con earlier this month, 20th Century Fox brought Trask Industries to the convention as part of viral marketing for X-Men: Days of Future Past. The company is responsible for creating the sentinels that are tasked with hunting down mutants. Now the Trask Industries website, which was teased on the posters and postcard handed out to fans at Comic-Con (including some purple trucker hats with the company logo) is chock full of information about the company, along with new photos of the sentinels protecting America, and a viral video about the company. For those who might not be sold on the design of the sentinels, it appears what we're seeing is the early versions of the mutant hunting machines. Look now!
The worlds of yesterday, tomorrow, and fantasy were only the beginning... What mystery lies ahead? Only time will tell. Our colleague Silas at ComingSoon was tipped about an interesting viral Disney website that's part of a bigger ARG (Alternate Reality Game) called The Optimist - found at Disney.com. The story-based ARG follows a few fictional characters including "Amelia", a young filmmaker (follow her on Twitter) and a guy known as "Disney Cartography" (also on Twitter) who makes art "inspired by the past, future and what could have been at Disneyland." Will this eventually connect to Tomorrowland, Brad Bird's movie?
Just yesterday, a prequel comic was revealed that helps bridge the gap between Rise of the Planet of the Apes and the forthcoming sequel Dawn of the Planet of the Apes (which we'll be previewing from Comic-Con later today during 20th Century Fox's panel). Now a viral site has gone live warning the population of the Simian Flu, which is the name given to the virus that wipes out the human population after it began spreading during the credits of the first prequel. The website lists the symptoms, along with an interactive map showing how quickly the virus spreads. Plus, there's a PSA which you can watch below now.
On Thursday afternoon, media at Comic-Con received an odd email from FilmDistrict's publicity: "For those attending San Diego Comic Con 2013, we invite you to search for our Oldboy Hotel Escorts who are waiting to serve you." Yes, you read that right. Hotel "escorts", as in, you know what - right? Is this for real? Apparently it is, but don't get too excited. They're only pretty girls walking around posing for photos with big yellow umbrellas, like the one seen on the first funky Oldboy poster. They just hit the streets today and I snapped a few photos and grabbed a door tag before they walked off. Interesting marketing at Comic-Con.
Time to take a trip to Battle School and train with the International Fleet. At Comic-Con this year, Summit arranged and presented the "Ender's Game Fan Experience", a massive walk-through exhibit featuring real sets, real props and real costumes from the movie. Similar to the Godzilla Encounter, everything about this place is themed to the Ender's Game science fiction movie (give or take the dopey HGTV sponsorship) including jump suit-clad guides and futuristic set pieces galore. It's cool to see in person, especially if you're a big fan of the book like I am, but I wish they had more footage to show or a presentation at the beginning.
"We need the best and the brightest to lead." The International Fleet is recruiting and they want you for Battle School! Wait, that doesn't make sense? Battle School is all about having the skills necessary to make it there. Ah right, which is where the "aptitude test" comes in. Just in time for Comic-Con (where there is a major viral "fan experience" planned) Summit has launched a fun new recruiting site for Ender's Game, asking fans to sign up and join the International Fleet. Alas it's just a Facebook social game, but it's cool to see them pushing marketing for this sci-fi adaptation and there's a lick of new footage to catch in the video.
Wow. Legendary has upped the ante this year. Part theme park experience, part museum, part Comic-Con viral, Legendary opened the doors to their "Godzilla Encounter" in San Diego today and it kicks ass. The "Godzilla Encounter" as it's known is their Comic-Con push to reintroduce Godzilla to the world leading up to the release of the Gareth Edwards' movie, which just finished shooting. Inside of a warehouse they rebuilt an entire street in Tokyo, complete with sushi/ramen shop and real-world effects, as well as an interactive "experience" when Godzilla attacks. This is, hands down, the best Con viral experience since Flynn's Arcade.
"The New Future." Should we believe them this time? RoboCop remake marketing attempt #2. Last year at Comic-Con, Sony unveiled the ED-209 robotic mech from the troubled RoboCop remake on a viral site and it was trashed by fans. Nothing but complaints and criticism. Now they're trying everything all over again, re-launching the very same OmniCorp viral site with new and improved photos of the deadly ED-209 robot and the RoboCop mech suit and a few other things. They look better this time, thank goodness, but enough to convince everyone this won't be terrible? I'm not sure. At least they're trying something interesting here.
Not too long ago, we pointed out the new viral site for Godzilla which was tracking encounters with the monster around the world, likely leading to some sort of big event at Comic-Con in San Diego where the giant lizard has already confirmed to be spotted. Now the site has been updated with a hint to lead fans to a page where tickets can be reserved for what is being called "the ultimate Godzilla fan experience." It sounds like there will be quite an epic presence in San Diego to really get the hype rolling on this reboot of the classic monster with director Gareth Edwards at the helm. For details on getting tickets, see info below!
"Something very big is heading to San Diego." Get ready for a big show at Comic-Con this year. Thanks to some very early teases in San Diego and scoops, we know that Warner Bros/Legendary is planning a big stunt for the new Godzilla movie, being directed by Gareth Edwards. Over the weekend, Edwards posted a video to the Legendary YouTube with one last message from the "epic" set of Godzilla, talking about how Legendary has some big plans for Comic-Con. Surprise, surprise. What kind of plans? Something involving Godzilla being in San Diego possibly, we'll find out for sure in just a few days. Until then, see Gareth below.
Grab a pint of lager at The Beehive! It's almost time for Barmageddon. We're excited to exclusively debut the 9th sign in the Newton Haven pub crawl for Edgar Wright's The World's End. Our pub is called The Beehive, the 9th stop of 12 along the "Golden Mile", the pub crawl that Simon Pegg & Nick Frost go on with their friends. This sign is connected to a series of events happening at Comic-Con in San Diego next week, including the Hall H panel on Friday morning and a screening of The World's End. The Beehive is also the location of a kick ass (fight) scene in the movie, but I won't say anything more than that. Check it out below!