Get ready for hell. With the first trailer for Doug Liman's sci-fi time loop movie Edge of Tomorrow, formerly known as All You Need is Kill (based on the book titled), due out in a few days this week, marketing is finally launching. The first teases we're getting are from a viral twitter acting as an embedded journalist in the European Army's United Defense Force (UDF). He's in Verdun, France posting photos and updates as "the Edge of Tomorrow war feed." There are glimpses of Tom Cruise and Emily Blunt, but the trailer is what we're really waiting to see. These actually look like bits of the trailer, or a scene, that they've cut up.
"You wanted to help? Well, this is your chance." With the first trailer for Gareth Edwards' new Godzilla movie due out tomorrow (Tuesday), viral marketing has kicked in for the monster movie. Late on Sunday the @GodzillaMovie account tweeted the link to a Chinese news article on Mtime referencing photos of the "world's largest sinkhole" and details that link to a viral site/company called M.U.T.O. The tag they used when linking was: "Who Are M.U.T.O.?" Good question. They seem a bit similar to Pacific Rim's PPDC (Pan Pacific Defense Corps) or something designed to track down these monsters. We'll have to wait and find out.
Over two years ago, some brief talk from Simon Kinberg discussed some details about the X-Men: First Class sequel that hadn't yet been revealed to be using the X-Men: Days of Future Past storyline. At the time, he mentioned that the film would open with a revelation about the assassination of John F. Kennedy, which happened 50 years ago last Friday. Kinberg said they would reveal that "the magic bullet was controlled by Magneto. That would explain the physics of it, and we see that he’s pissed off because Kennedy took all the credit for saving the world and mutants weren’t even mentioned." Now that little detail has been made more prominent by way of a viral website that makes the fictional plot point seem real. Look!
Something strange arrived at Midtown Comics yesterday, and ComingSoon was keen enough to notice their confusion on Twitter. There have been some pieces of viral marketing and teaser posters that have just turned out to be fanmade, which is why the comic shop in New York was a little leery of a poster tube that arrived with an a teaser poster for Wonder Twins, the extraterrestrial cartoon superheroes created by Hanna-Barbera for the "Super Friends" TV series and later put in the DC Comics universe. With the obvious tagline "Activate" and Mila Kunis and Ashton Kutcher as the leads, this seemed fake, but there's more.
Over the past couple weeks, The Daily Bugle has been busy with reports hinting at a bunch of villains in the forthcoming sequels to The Amazing Spider-Man. Most of these relate to events during and following the first film in the rebooted franchise, but there have been hints to the three sequels coming over the next six years. Now the latest comes from a familiar name in the Spider-Man universe, but it's also a character who hasn't been cast in any of the sequels (as far as we know). An editorial has just arrived from The Daily Bugle editor-in-chief J. Jonah Jameson, and he's doing exactly what we'd expect: calling out Spider-Man.
How many different Oscorp goblins will Spidey be fighting? Ever since The Daily Bugle viral Tumblr blog started posting news stories again, with the first one hitting last week, we've been keeping a close watch for any other updates. Another story has hit the blog talking about the situation for Dr. Curt Connors and his defense trial, where he pleaded "not guilty" to all counts. As expected, hidden in the text are more Oscorp names that relate to a couple of new villains, including Hobgoblin and possibly She-Venom. It sounds like Marc Webb has some big plans for Spider-Man over the next three movies and these news stories are our first hint at what (and who) we might be seeing. Find out who gets mentioned in this The Daily Bugle story.
That menace who destroyed Oscorp Tower is back in the city! With Marc Webb's Amazing Spider-Man 2 kicking off the Summer of 2014 next May, in less than seven months, it's time to start building up marketing for the webbed menace's return. Timed, most likely, with the conclusion of New York Comic-Con this past weekend, the viral tumblr blog The Daily Bugle (like the newspaper from the comics) posted a story about "Oscorp Biz Holds Steady". The article talks about how Oscorp is recovering since Dr. Connors' "attack", which caused "Oscorp's stock [to climb] four points." Are there more clues hidden in the text somewhere?
How much would you have missed if you were locked up for 20 years? At this point in our history, a lot has happened in 20 years. The rise of the internet and changes in our society, three different presidents, natural and man-made disasters, and so much more. The distributor behind Spike Lee's Oldboy remake has been doing a pretty good job promoting the film through unique marketing ideas (like the women at Comic-Con). They've been running a Tumblr that is looking back at "20 Years of Oldboy" and all that happened while Joe Doucett, played by Josh Brolin, was locked up. A set of images, one for each year, have now debuted in full and we've collected the complete set for your perusing. A quick look back at the last 20 years since 1993.
Last month we found out that the remake of Carrie from Boys Don't Cry director Kimberly Peirce was officially R-rated. The film is pretty much the only Halloween offering up for wide release in theaters this month, and while the theatrical trailer pretty much tells us the whole story, the performances from Chloe Moretz and Julianne Moore will likely make it worth while. Now a "viral video" is generating buzz with a trick in a coffee shop, featuring a girl freaking out on a guy, and suddenly using telekinetic powers to thrown him up against a wall. The reactions of the real people in the shop are pretty hilarious. What would you do?
Well, this is interesting. There are a series of CCTV found footage videos going around that might (or might not) be linked to Marc Webb's sequel The Amazing Spider-Man 2, and its villain Electro. Found on the site ap7am, the videos are from an Indian news station showing what appears to be footage of a "rikshwala" driver being saved from being smashed by a truck by an "alien". Upon closer inspection of the footage, the "alien" is really an electrified man traveling as fast as lightning. After saving the person, he then walks away wearing a black hoodie similar to the one in the set photo above. Is this some eerie, freaky viral for Electro?
"Prepare to be shocked." Time to get your first look at the incredible Midnight Madness film I flipped over at the Toronto Film Festival earlier this week called Afflicted. As much as I would love to say this footage is being purported as real, having seen the film I know these scenes well and they're awesome in the context of the found footage horror feature film reminiscent of Chronicle. This viral video shows two guys in France who met the two stars at a bar and received clips that show some shocking stuff. It's a cool early tease and a fun way to build some buzz for this and spread the word. Check it out below, and watch all the entire thing.
See the Future - Capitol Couture. Lionsgate is running an impressive transmedia viral for the upcoming Hunger Games sequel Catching Fire focusing on the crazy style of The Capitol. In addition to hitting the social networks, specifically Instagram @thehungergames, with imagery for a fashion line called Capitol Couture (with lots of styles available on the official website) they've also placed a few billboards and other ads around the nation. I recently spotted one of the billboards on the west side in New York this weekend, which reminded me to post about these because I do think the ads are a rather cool way of melding the real world with the sci-fi Hunger Games world. That gold houndstooth billboard is striking, caught my attention.
Later this year, the story of one of the most iconic newscasters in history moves forward with Anchorman 2: The Legend Continues, the anticipated comedy sequel. Will Ferrell returns as Ron Burgundy with Steve Carell, David Koechner and Paul Rudd as his his trusty news team, but before the film arrives, the anchorman will have a memoir on the shelves. According to The New York Times, the forthcoming book is called Let Me Off at the Top! My Classy Life and Other Musings and will "offer a rare glimpse behind the camera into the real life of a man many consider to be our greatest living news anchor.” Read on!
"Advancing human progress for 50 years - Trask Industries." The Trask viral for Bryan Singer's X-Men: Days of Future Past continues with another reveal via Twitter showing a blueprint of the Sentinel head that we saw on display at Comic-Con earlier this summer. The Sentinels have been front and center in the online viral campaign recently, appearing in vintage photos and video on the Trask website where they claim the Sentinels promise "an even brighter future for the human race. It's cool to see detailed imagery coming out so early, I'm just hoping this is leading to some kind of bigger viral event or ARG eventually. View below.