Get On Board with Evan Almighty!
by Alex Billington
April 26, 2007
If you're at all looking forward to the comedy Evan Almighty this summer or just looking to help out our beautiful Earth, then there's a new way you can help. Get On Board is a companion program to the summer event comedy Evan Almighty. The goal of this initiative is to increase awareness and consumer action in support of sustainability. Visit the site to find out what the production of Evan Almighty did to zero out their footprint, get tips on how you can Go Zero, and make a difference by planting a tree in the Almighty Forest. And the best of all, if you jump on over to the site and donate a tree before June 22nd, you'll get your name listed on the Evan Almighty DVD (whenever it'll be out later this year)!
Occasionally some of these partnership deals come along that are actually beneficial and helpful, and this is one of them. The website is pretty fun too and worth checking out. And here's the info on that tree donation, which is actually pretty cheap.
For a donation of $5, payable via credit card, visitors can plant a virtual tree in the "Almighty Forest," knowing that 100% of the money goes to The Conservation Fund to plant real trees that help reduce greenhouse gases around the globe. Trees can be acquired individually, in "groves" of 50, or as a "forest within the forest," with a donation equaling 1,000 trees. The "Almighty Forest" is an engaging interactive experience that makes it possible for members to customize their virtual trees and connect with other environmentally aware individuals via social networking functionality. Get On Board members who donate at least one tree before June 22, opening day of Evan Almighty, will have their names included on the DVD.
So again, check it out - www.getonboardnow.org - and donate a tree if you can!
My family and I saw the movie this past Tuesday and I posted my review and comments here on my blog: http://www.provocativechurch.blogspot.com I had some further thoughts about the marketing aspect of the movie, I would like to hear your opinion on that.
bill on Jun 7, 2007
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