Pan's Labyrinth Still Filling Screenings and Selling Out!

January 17, 2007

Pan's LabyrinthWe just held a Pan's Labyrinth screening here in Denver, as it opens publicly here this Friday, January 19th. Although the film already played in the city a few times at the Denver Film Fest, and has since opened in plenty of other cities or, dare I say, been available for download online, it still is getting big audiences for openings this late in the game. At the screening last night the entire theater was full only 15 minutes before it began; when I arrived an hour early, the line stretched around the block.

I'm honestly a bit upset that it didn't win the Golden Globe for Best Foreign Language, but obviously Peter Sciretta from SlashFilm has something to say about the HFPA anyway. But despite this minor setback, it's very good news to still see this movie getting incredible buzz. I watched nearly all of the people go through the doors into the theater and smiled at every last one wishing I could tell them all: "you've made a damn good decision that you won't forget!" Even the few of them that just got a free pass and have no clue what they're seeing will still enjoy just how amazing of a film it actually is.

This is an example of a skewed release system that actually works. Pan's Labyrinth played originally at the Cannes Film Festival in mid-2006, and since then made about 30 stops on various film fest tours all over the US and the entire world. I thought that a 3 or 4 week late opening in Denver would mean the spotted audiences who have been waiting for it to play and didn't know anything about the Denver Film Fest. And honestly, to see a film get this much attention this "late," I'm truly happy. Especially a film as incredible as Guillermo del Toro's Pan's Labyrinth!

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