Your Map to the Gotham City Subway!
by Alex Billington
November 26, 2007
In connection with the viral marketing campaign for The Dark Knight that kicked up last week with The Gotham Times newspaper, another website has appeared - GothamCityRail.com. The site is for Gotham City Rail, the above-ground subway system that Bruce Wayne's father built and was shown extensively in Batman Begins (and is pictured below). The coolest feature is the City Rail Map, which is your standard subway map but actually for Gotham City! It's like one of those virtual maps they have for the Star Wars or Star Trek universe, but this one is for Batman and Gotham City!
I love the special touch if you zoom into The Narrows island and look at that station and the line that goes towards Wayne Central you'll notice it says Under Construction. This is where everything took place in Batman Begins and where the subway was destroyed when Batman killed Ra's Al Ghul. It's a smart nod to show that part being under construction and keeping up with continuity and consistency. Another job well done Warner Brothers marketing!
The Dark Knight arrives in theaters next summer on July 18th, 2008. Keep up to date on all the latest happenings, news, viral marketing events, and everything The Dark Knight related right here at FS.net!
I know this is one of those times where I'm showing my age and having one of those "You kids get offa my yard moments" but these viral marketing things don't mean bupkus to me. None of the games, the puzzles, the websites, they do nothing to build up any excitement or anticipation for the film. I've never visited any of the sites and I never will. I want PREVIEWS. I want trailers. Seeing the actual product on the screen, even if it's for 30 seconds, a minute, two minutes, THAT is what gets me excited and builds my buzz. The leaked Iron Man trailer from ComicCon got me more excited than any subway map or fake newspaper website ever will. Now you really need to get off my yard. I just mowed it 🙂 - Bill
William Mize on Nov 26, 2007
i think is cool and brilliant what they are doing
Davor on Nov 26, 2007
I love these things. The interactive/viral aspect of these things makes the fan feel more a part of the story or world being created. Having hidden links to find, or puzzles to solve, is more involving and entertaining to me than just sitting and being a passive viewer. By the way, where the hell did the word "bupkus" come from? I'm not being sarcastic, I really want to know.
jason_md2020 on Nov 26, 2007
By the way just to shed some light on "the younger generations" & "you kids" comments, I'm gonna be 37 in a few months. Does this disqualify me for fanboy status?
jason_md2020 on Nov 27, 2007
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