Check This Out: Eagle Eye's Free Fall Viral Game

September 13, 2008

Eagle Eye's Free Fall Viral Game

I've been hearing about a cool little viral game for the upcoming Eagle Eye film, but haven't had a chance to check it out until today. I decided to run through it and it was awesome - it's incredibly interactive and is a bit scary, as you'll soon see. If you know the premise of the film, where Jerry Shaw is being called and told to do things, this actually works the exact same way, but it involves you. Your phone is called and you must talk to various people, including a police officer, to avoid getting in trouble. The mysterious female voice will guide you along. I think Paramount took a big cue from the The Dark Knight viral game that we got so wrapped up in and has implemented interactive viral games for Eagle Eye - so check it out!

To play, all you've got to do is head to and fill out your name and phone number. Then just follow the on-screen commands and make sure you have your cell phone handy - it will ring within a minute. The whole thing takes about 10 minutes to complete, but make sure to finish it!

Eagle Eye's Free Fall Viral Game

Although Eagle Eye is due out in theaters on September 26th, I've got a good feeling that they're collecting phone numbers to call again at a later point. At the end of the game, the voice says that we've been activated and should be ready for another call. I'm guessing at some point near that release date we'll be getting another call that will point us to another website where we'll see something that'll convince us to go check out the film. I actually really like this viral so far and can't wait to see what happens next. I've heard there is a scavenger hunt taking place at Fantastic Fest in Austin next week as well - stay tuned for more!

Find more posts: Hype, Viral Marketing



Wow! That was f**king awesome!

Ryan on Sep 13, 2008


this sounds effin awesome, im going to play lol.

big r on Sep 13, 2008


AWESOME!!!! i´m gonna play it now! YEAH!

ramiro on Sep 13, 2008


This was awesomely fact i'd even consider calling it awesometastic. i can't wait to see what (if anything) they add to it.

Brandon on Sep 13, 2008


It's so frustrating. Why can't people all around the world experience such marketing campaigns.

ShyGuy on Sep 13, 2008


That was kind of disappointing. I was expecting it to be more interactive. It was really slow moving and felt like I didn't have any say in anything that happened. I really just pushed a few buttons and watched my screen. It was pretty sweet every time my phone rang though. So overall it was fun, but I wanted more from it. Either way, awesome viral marketing. I can wait to see Eagle Eye, and that only fueled me. So the game certainly served its purpose in the marketing department even if it wasn't great as a game.

Nico on Sep 13, 2008


2 of my friends were out together, and I typed both of their numbers in, so they called me asking if I had received the same phone call. They were totally freaked out, and I was rather satisfied

Chris W on Sep 14, 2008


dude...that was fucking awesome!!! I have they make a cooler version, or have something good for us when they call again. I will deff be seeing this. Now ama make my mom play it, and tell her I`ve been working secretly for the government lmao

buddhistwisdom7 on Sep 14, 2008


I agree with nico. I thought there would be more to the game, but it was still fun. Unfortunately, it didn't do its job, and I still don't want to go see the movie, but at least the marketing is awesome.

Alex S. on Sep 14, 2008


OMG ... that was sooooo screwed up! so... screwed up lol. i'm definitely paying some pranks on people with this....

becca on Sep 18, 2008


guys ca u help me when i put my number it didnt work ...... iam from kuwait so i dont know how it will work?

safa on Sep 19, 2008


I am assuming it doesn't work in Canada either. I have tried twice now. It gives me the messages and the password. But the call never comes. Disappointing.

Silence on Sep 24, 2008


i live in lithuania. i knoe i can use online phone service to play free fall. but is there any FREE online phone services? just to play free fall

Mantas on Dec 5, 2008


PLeeeease help me with the online phone service as well

SilentDude on Mar 11, 2009

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