Harvey Dent's Campaign Tour Continues - Phone Calls, Website, and More!

March 8, 2008

I Believe in Harvey Dent

After initially announcing that a sign up was taking place on The Dark Knight's viral website, a completely new revamped website has launched in its place that features a contest as well as information on Harvey Dent's upcoming nationwide tour. The Dark Knight's viral market has really ramped up now and is starting to spread across the nation. If you signed up on the website per our initial notice, you should have received a phone call in the last day or two from the phone number (000) 000-0000. If you answered, Harvey Dent gave you a long speech about running for District Attorney in Gotham City and requesting your help. Want to know more?

Below is the transcription of the message that Harvey Dent delivered on the phone. He talks about joining him in the fight for Gotham and supporting him in his campaign for District Attorney!

Hello, I'm Harvey Dent, Assistant District Attorney of Gotham, and I'm calling to ask for your support. We all know what's wrong with Gotham. Crime is out of control. And instead of protecting our streets, too many cops have become criminals themselves.

This is why my mission has been to stamp out police corruption, and this is why I'm considering a run for District Attorney. But I can't do it alone. I need to know if you, the people of Gotham, want change. Do you want a Gotham free from the grip of criminals and the corrupt? Are you ready to join a crusade to take back our city? If this is a change you desire, if you are fed up with living in fear, go to and see how you can join the struggle to take back our city. I'm ready to fight for Gotham, if you are ready to fight too.

The new site that is launched features a very patriotically themed page that encourages your public support of Harvey Dent in any way possible. You can submit photos of yourself or videos supporting Dent. You can print out big fliers, posters, and advertisements and hang them everywhere to show your support for the one and only Harvey Dent. This is the most incredibly genius marketing I think I have ever seen in my entire life - The Dark Knight is going to be HUGE.

In addition to all of that, the Dentmobile is touring around the country in the next few months. You can check out a map below of the cities it will be touring to. We don't know when this will happen or more importantly what it will involve, but be ready. You can expect Dent's tour campaign bus to stop by, hand out fliers, and encourage as much public support of the soon-to-be District Attorny Harvey Dent. And at the same time, it's all in genius promotion of The Dark Knight.

Dentmobile Tour Map
Click the map for a larger version.

We will keep you updated once we hear anything about what exactly will be happening on the nationwide tour. For now all we know is it involves the Dentmobile and dates will be released soon. Stay tuned for more once we hear about what's happening.

You can also find a great list of suggestions for What To Do on that page there (click that link). Once I get back from SXSW I may be doing a few of these. The submission deadline to submit photos of videos is March 26th at 12 noon, so get to work! Harvey Dent needs your support!

Feel free to let us know if you send anything in and send your photos to us as well. We'd love to see you showing your support for Harvey Dent and The Dark Knight. And of course we'll be watching this viral campaign very closely to see what happens next. This is not only exciting but one hell of a damn good marketing gimmick and I'm convinced. It's sucked me and in and I'm anxious to see the results!

If you happen to hear anything or see anything, please let us know. If you see the Dentmobile or hear about when or where or what it is, please let us know ASAP! We appreciate your help in building support for Harvey Dent.

Find more posts: Hype, Viral Marketing



I got my call yesterday. Didn't answer it b/c caller id read #000-000-0000... he was nice enough to leave a voicemail.

Kvamme on Mar 8, 2008


i got my call a couple days ago, it was very cool

Alexander on Mar 9, 2008


i got my call around 5:20 on friday(it came up as "unknown" on my cell) and have already submitted a photo. i've also made flyers to tack up on phone posts.

craziemutant on Mar 9, 2008


I got the call but it read #000-000-0000 so I didn't pick up. However, it did leave a voicemail and it was quite awesome! According to the map the Dentmobile IS coming to Philly so yay!

Ryan on Mar 9, 2008


The same thing happened to me today, here in Brazil! In the end of the message, they gave me a number to call.

The Kurve on Apr 18, 2008


I also got the call out of the blue but I did have a freaking idea what is was

sarah: free phone calls on Jan 12, 2009

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