Harvey Dent's Dentmobile Schedule Released - Vote for Harvey Dent!

March 15, 2008

Harvey Dent

We've been excitedly following the latest viral campaign for The Dark Knight that focuses on Harvey Dent, who is running for District Attorney of Gotham City. After everyone received phone calls last Friday from Harvey, a new campaign website launched and a Dentmobile nationwide tour kicked off. A full schedule for the Dentmobile tour has been released (you can see it below) and some additional information has been uncovered, including the addition of another viral site that will eventually be hosting an actual election for Gotham's District Attorney (as far as we know). And as one final kicker, we received a box today (at our house in Austin!) featuring some special Harvey Dent swag and other goodies.

If you're curious to know what a Dentmobile actually is, a few have already showed up in some cities. Thanks to our friends at, we've posted a few photos below. They're basic white vans with Harvey Dent promo banners slapped on the side. They show up and start giving away Harvey Dent election swag like candy. If you live in any of the cities listed below, make sure you stop by and grab as much swag as possible. Spread the word about Harvey Dent!


If you submit your photo or video to the Harvey Dent site at, you'll actually be sent a voter registration card with a Gotham City voting precinct listed (see the small version of the map to the right below). Apparently in June they're going to be holding actual elections (are you f**king kidding me?!) that will take place on This is frickin' awesome! The key though: you need to submit a photo on to get registered! The deadline is March 26th, so hurry up and submit if you haven't already! Apparently Dent is running against the fictional character Roger Garcetti in the election.

Gotham Election Board

We also received a package today at the house we're renting in Austin, Texas for SXSW that contained a number of Harvey Dent promo goodies. I don't know how Harvey and his team found us in Austin, but I'll be damned. The package came from "I Believe in Harvey Dent" in Pasadena, CA. In it was a white folder for the Harvey Dent campaign that included a press release, four buttons, a shirt and a bunch of stickers - the same sort of things you'll pick up at a Dentmobile station. The press release is actually about Harvey Dent's grass roots campaign with the Dentmobiles, and doesn't even mention Warner Brothers. This viral marketing is really picking up again!

Harvey Dent for Gotham City
Harvey Dent for Gotham City

Listed below is the complete Dentmobile nationwide tour schedule. Please check for updates on the official On The Road website. If you live in Colorado Springs, we'll be at all of the locations on March 22nd (which also happens to be my birthday). If you're elsewhere, then make sure to get down there and support the one-and-only Harvey Dent for District Attorney!

Tucson, AZ
March 14th:
11-2pm - Spring Training: Tucson Electric Park
3-4pm - Tucson Mall: 4500 N. Oracle Road
4-5pm - El Con Mall: 3601 E. Broadway Blvd.

Scottsdale, AZ
March 15th:
11-2pm - Downtown Scottsdale: Indian School Road and Scottsdale Rd.
3-4pm - Scottsdale Mall: 7014 East Camelback Rd.
4-5pm - Fiddlestix: 8800 E. Indian Bend Rd.

Los Angeles, CA
March 22nd:

San Francisco, CA
March 22nd:
10-12pm - Union Square
1-3pm - Fisherman's Wharf
4-6pm - Golden Gate Park & Haight & Ashbury Shopping

Boulder, CO
March 20th:
11-1pm - The Hill - near campus
1:30-3pm - Pearl St. Park
3:30-6pm - Pearl St. Shopping Mall

Colorado Springs, CO
March 22nd:
11-1pm - Citadel Mall: 750 Citadel Drive East
2-4pm - The Promenade: 1885 Briargate Parkway
4-6pm - Pioneer Plaza: 1237 North Circle Drive

Denver, CO
March 21st:
11-1pm - Denver SkatePark - Between Platte Street & Little Raven
1:30-3:30pm - Auraria Campus
4-6pm - 16th Street Mall

Gainsville, FL
March 22nd:
11-1pm - The Oaks Mall: 6419 Newberry Road
2-4pm - University Ave (Downtown)
4-5pm - Walmart: 3570 SW Archer Rd

Tallahassee, FL
March 21st:
11-1pm - Tallahassee Mall: 2415 N Monroe St.
2-4pm - AMC 20: 2415 N Monroe St
4-5pm - Tallahassee Skate Park: 3000 Jackson Bluff Road

Atlanta, GA
March 20th:
11-1pm - Georgia State University - Courtyard
1-3pm - Atlantic Station - In front of movie theater
4-5pm - Little Five Point - Centenial Park (near CNN - Georgia Aqarium)

Chicago, IL
March 13th:
8-10am - Lasalle & Van Buren Commuter Station
11am-1pm - Jackson St. & State St.
4-6pm - Canal & Madison Commuter Station

South Bend, IN
March 22nd:
11-1am - Walmart: 3701 Portage Rd.
2-3pm - South Bend Downtown: Jefferson and Main
4-6pm - Showplace 16: 450 W. Chippewa Ave.

Lawrence, KS
March 22nd:
11-1pm - Allen Fieldhouse 1651 Naismith Drive
1:30-3:30pm - Ambler Student Recreation Fitness Center 1740 Watkins Center
4-6pm - Jayhawker Towers Apartments 1603 W. 15th St.

Lexington, KY
March 15th:
11-1pm - Singletary Center for the Arts - U.K. Campus
1:30-3:30pm - Clay Avenue Shops - Clay Ave at MainSt.
4-6pm - Fayette Shopping Area - 3401 Nicholasville Rd.

Baltimore, MD
March 15th:
11-1pm - Harbor Place - Camden Yards Area Entertainment Center
3-6pm - Fort McHenry National Park/Monument

Boston, MA
March 15th:
11-1pm - Baystreet/Deerfield - Boston University
1:30-3:30pm - Copley Place - Huntington Ave. side
4-6pm - Newbury St.

March 16th:
11-3pm - Thomas Park
3-5pm - Park St./Downtown Crossing

Ann Arbor, MI
March 21st:
11-1pm - Briarwood Mall: 100 Briarwood Cir, Ann Arbor, MI
2-3pm - Kraus Natural Science Auditorium: 803 North University
3:30-5:30pm - State St. & University Ave

East Lansing, MI
March 20th:
11-2pm - Meridian Mall: 1982 W Grand River Ave #811, Okemos, MI
3-4pm - Walmart: 3225 Towne Centre Blvd.
4-5pm - Home Electronic: 538 Cedar St. (downtown area)

Minneapolis, MN
March 21st:
12-2pm - Mall of America Interstate 494 & Highway 77
5-5:45pm - Target Center 600 First Ave.
6-7pm - Xcel Energy Center St Paul, MN.

Columbia, MO
March 21st:
11-1pm - Shakespeare's Pizza 225 S. 9th St.
2-4pm - Hitt Street Market: 111 Hitt Street
5-7pm - Memorial Union South: 518 Hitt Street

St. Louis, MO
March 20th:
10-12pm - Washington University Medical Center Euclid & Forest Park Parkway
1-3pm - Webster University Corner of Big Bend & Edgar
4-6pm - St. Louis University Busch Student Center: Grand & West Pine

New York, NY
March 22nd:
11am-2pm - T.B.D
3-5pm - Union Square - Annual Pillow fight
6-8pm - 7th Ave bet. 31st & 35th (Madison Square Garden / Aretha Franklin / Macy's / Penn Station)

Columbus, OH
March 13th:
11-1pm - Lennox Town Center - 777 Kinnear Rd.
1:30-3:30pm - Wexner Center for the Arts - 1871 North High St.
4-6pm - Carriage Place Movie/Shopping area - 2570 Bethel Rd.

Cincinnati, OH
March 14th:
11-2pm - Cincinnati Mills Shopping Area - 601 Cincinnati Mills Dr.
2:30-4pm - Kenwood Town Centre - 7875 Montgomery Rd
4:30-6pm - Main Street Entertainment District - E 12th St. at Main

Portland, OR
March 21st:
10-12pm - Tom McCall Waterfront Park
1-3pm - Pioneer Courthouse Square
4-6pm - Oregon Museum of Science and Industry

Philadelphia, PA
March 15th:
11-1pm - Chestnut & 17th St.
2-4pm - Broad Street & Cecil B. Moore
5-7pm - South Street at 4th

Providence, RI
March 14th:
11-1pm - Theater St.
2-4pm - Providence Place Mall: One Providence Place
4-5pm - Patriot Cinemas: 60 Newport Avenue, East Providence, RI

Austin, TX
March 15th:
11-2pm - 6th St. from Congress to Red River
2-5pm - Waterloo Records: 600A North Lamar

College Station, TX
March 14th:
11-2pm - Post Oak Mall: 1500 Harvey Rd.
2-3pm - WestGate Shopping Center: 4245 Wellborn Rd., Bryan, TX
3-5pm - Cinemark Hollywood USA: 1401 Earl Rudder Freeway South

Houston, TX
March 13th:
11-1pm - The Galleria: 5085 Westheimer Rd.
2-3pm - Walmart Supercenter: 9555 S. Post Oak Rd
3-5pm - Edward Greenway Palace: 3839 Weslayan Street

Arlington, VA
March 13th:
11am-2pm - Corner of Glebe & Fairfax - Ballston
3-6pm - Highland & Wilson - Clarendon

Seattle, WA
March 20th:
10-12pm - Pike Place Market
12:30-1:30pm - Seattle Center (Space Needle)
2-4pm - WIAA state basketball Tournament (Key Arena)

Madison, WI
March 14th:
11-1pm - Downtown Madison Shopping Center: State Street Capitol Square
2-4pm - City Hall: 215 M.L.K. Jr. Blvd.
5-7pm - WIAA State B-Ball Tourney: Kohl Center

Washington D.C.
March 14th:
11-12:30pm - Corner of M and Wisconsin - Georgetown
1-2:30pm - Corner of 18th and Columbia - Adams Morgan
3-5pm - 18th & P - Dupont

We'll keep you updated when we hear more on this campaign! This viral campaign for The Dark Knight is going to go down in history as one of the greatest EVER. TDK hits theaters on July 18th this summer.

Find more posts: Hype, Viral Marketing



Cool stuff, I need to submit something soon. They have done great things with this viral campaign.

Stephen on Mar 15, 2008


i was at an LA one(santa monica) and got some of the swag. i didn't get as much swag as a bunch of other people cause i actually did my job and handed it out. but it's all good, i still got my shirt(even though it's and XL and i'm an L), two posters, two window stickers, a few bumper stickers, and a few regular stickers. i was bummed that they didn't have the four buttons. one last note, thre's another new site that came with the one you mentioned:

craziemutant on Mar 15, 2008


I'm just wondering, did they always plan on doing a Dent based viral scheme? Or did they decide to change to this & drop the Joker one after Heath's death... ...Just curious...

jason_md2020 on Mar 16, 2008


No, I think it was always planned. I remember hearing last November/December after the Joker cake one ended that Harvey Dent would be next. I think it just coincidentally fell into place after Heath passed away.

Alex Billington on Mar 16, 2008


yea, it was planned. but probably in a different way. some replanning was probably done. that would explain the long wait we had.

craziemutant on Mar 16, 2008


No Dallas, TX date? Come on!

Joel on Mar 24, 2008

New comments are no longer allowed on this post.



Subscribe to our feed -or- daily newsletter:
Follow Alex's main account on twitter:
For the latest posts only - follow this one:

Add our updates to your Feedly - click here

Get the latest posts sent in Telegram Telegram