Harvey Dent's Dentmobile Schedule Released - Vote for Harvey Dent!
We've been excitedly following the latest viral campaign for The Dark Knight that focuses on Harvey Dent, who is running for District Attorney of Gotham City. After everyone received phone calls last Friday from Harvey, a new campaign website launched and a Dentmobile nationwide tour kicked off. A full schedule for the Dentmobile tour has been released (you can see it below) and some additional information has been uncovered, including the addition of another viral site that will eventually be hosting an actual election for Gotham's District Attorney (as far as we know). And as one final kicker, we received a box today (at our house in Austin!) featuring some special Harvey Dent swag and other goodies.
If you're curious to know what a Dentmobile actually is, a few have already showed up in some cities. Thanks to our friends at HollywoodChicago.com, we've posted a few photos below. They're basic white vans with Harvey Dent promo banners slapped on the side. They show up and start giving away Harvey Dent election swag like candy. If you live in any of the cities listed below, make sure you stop by and grab as much swag as possible. Spread the word about Harvey Dent!
If you submit your photo or video to the Harvey Dent site at ibelieveinharveydent.com, you'll actually be sent a voter registration card with a Gotham City voting precinct listed (see the small version of the map to the right below). Apparently in June they're going to be holding actual elections (are you f**king kidding me?!) that will take place on gothamelectionboard.com. This is frickin' awesome! The key though: you need to submit a photo on ibelieveinharveydent.com to get registered! The deadline is March 26th, so hurry up and submit if you haven't already! Apparently Dent is running against the fictional character Roger Garcetti in the election.
We also received a package today at the house we're renting in Austin, Texas for SXSW that contained a number of Harvey Dent promo goodies. I don't know how Harvey and his team found us in Austin, but I'll be damned. The package came from "I Believe in Harvey Dent" in Pasadena, CA. In it was a white folder for the Harvey Dent campaign that included a press release, four buttons, a shirt and a bunch of stickers - the same sort of things you'll pick up at a Dentmobile station. The press release is actually about Harvey Dent's grass roots campaign with the Dentmobiles, and doesn't even mention Warner Brothers. This viral marketing is really picking up again!
Listed below is the complete Dentmobile nationwide tour schedule. Please check for updates on the official On The Road website. If you live in Colorado Springs, we'll be at all of the locations on March 22nd (which also happens to be my birthday). If you're elsewhere, then make sure to get down there and support the one-and-only Harvey Dent for District Attorney!
11-2pm - Spring Training: Tucson Electric Park
3-4pm - Tucson Mall: 4500 N. Oracle Road
4-5pm - El Con Mall: 3601 E. Broadway Blvd.
11-2pm - Downtown Scottsdale: Indian School Road and Scottsdale Rd.
3-4pm - Scottsdale Mall: 7014 East Camelback Rd.
4-5pm - Fiddlestix: 8800 E. Indian Bend Rd.
Los Angeles, CA
San Francisco, CA
10-12pm - Union Square
1-3pm - Fisherman's Wharf
4-6pm - Golden Gate Park & Haight & Ashbury Shopping
11-1pm - The Hill - near campus
1:30-3pm - Pearl St. Park
3:30-6pm - Pearl St. Shopping Mall
Colorado Springs, CO
11-1pm - Citadel Mall: 750 Citadel Drive East
2-4pm - The Promenade: 1885 Briargate Parkway
4-6pm - Pioneer Plaza: 1237 North Circle Drive
11-1pm - Denver SkatePark - Between Platte Street & Little Raven
1:30-3:30pm - Auraria Campus
4-6pm - 16th Street Mall
11-1pm - The Oaks Mall: 6419 Newberry Road
2-4pm - University Ave (Downtown)
4-5pm - Walmart: 3570 SW Archer Rd
11-1pm - Tallahassee Mall: 2415 N Monroe St.
2-4pm - AMC 20: 2415 N Monroe St
4-5pm - Tallahassee Skate Park: 3000 Jackson Bluff Road
11-1pm - Georgia State University - Courtyard
1-3pm - Atlantic Station - In front of movie theater
4-5pm - Little Five Point - Centenial Park (near CNN - Georgia Aqarium)
8-10am - Lasalle & Van Buren Commuter Station
11am-1pm - Jackson St. & State St.
4-6pm - Canal & Madison Commuter Station
South Bend, IN
11-1am - Walmart: 3701 Portage Rd.
2-3pm - South Bend Downtown: Jefferson and Main
4-6pm - Showplace 16: 450 W. Chippewa Ave.
11-1pm - Allen Fieldhouse 1651 Naismith Drive
1:30-3:30pm - Ambler Student Recreation Fitness Center 1740 Watkins Center
4-6pm - Jayhawker Towers Apartments 1603 W. 15th St.
11-1pm - Singletary Center for the Arts - U.K. Campus
1:30-3:30pm - Clay Avenue Shops - Clay Ave at MainSt.
4-6pm - Fayette Shopping Area - 3401 Nicholasville Rd.
11-1pm - Harbor Place - Camden Yards Area Entertainment Center
3-6pm - Fort McHenry National Park/Monument
11-1pm - Baystreet/Deerfield - Boston University
1:30-3:30pm - Copley Place - Huntington Ave. side
4-6pm - Newbury St.
11-3pm - Thomas Park
3-5pm - Park St./Downtown Crossing
Ann Arbor, MI
11-1pm - Briarwood Mall: 100 Briarwood Cir, Ann Arbor, MI
2-3pm - Kraus Natural Science Auditorium: 803 North University
3:30-5:30pm - State St. & University Ave
East Lansing, MI
11-2pm - Meridian Mall: 1982 W Grand River Ave #811, Okemos, MI
3-4pm - Walmart: 3225 Towne Centre Blvd.
4-5pm - Home Electronic: 538 Cedar St. (downtown area)
12-2pm - Mall of America Interstate 494 & Highway 77
5-5:45pm - Target Center 600 First Ave.
6-7pm - Xcel Energy Center St Paul, MN.
11-1pm - Shakespeare's Pizza 225 S. 9th St.
2-4pm - Hitt Street Market: 111 Hitt Street
5-7pm - Memorial Union South: 518 Hitt Street
St. Louis, MO
10-12pm - Washington University Medical Center Euclid & Forest Park Parkway
1-3pm - Webster University Corner of Big Bend & Edgar
4-6pm - St. Louis University Busch Student Center: Grand & West Pine
New York, NY
11am-2pm - T.B.D
3-5pm - Union Square - Annual Pillow fight
6-8pm - 7th Ave bet. 31st & 35th (Madison Square Garden / Aretha Franklin / Macy's / Penn Station)
11-1pm - Lennox Town Center - 777 Kinnear Rd.
1:30-3:30pm - Wexner Center for the Arts - 1871 North High St.
4-6pm - Carriage Place Movie/Shopping area - 2570 Bethel Rd.
11-2pm - Cincinnati Mills Shopping Area - 601 Cincinnati Mills Dr.
2:30-4pm - Kenwood Town Centre - 7875 Montgomery Rd
4:30-6pm - Main Street Entertainment District - E 12th St. at Main
10-12pm - Tom McCall Waterfront Park
1-3pm - Pioneer Courthouse Square
4-6pm - Oregon Museum of Science and Industry
11-1pm - Chestnut & 17th St.
2-4pm - Broad Street & Cecil B. Moore
5-7pm - South Street at 4th
11-1pm - Theater St.
2-4pm - Providence Place Mall: One Providence Place
4-5pm - Patriot Cinemas: 60 Newport Avenue, East Providence, RI
11-2pm - 6th St. from Congress to Red River
2-5pm - Waterloo Records: 600A North Lamar
College Station, TX
11-2pm - Post Oak Mall: 1500 Harvey Rd.
2-3pm - WestGate Shopping Center: 4245 Wellborn Rd., Bryan, TX
3-5pm - Cinemark Hollywood USA: 1401 Earl Rudder Freeway South
11-1pm - The Galleria: 5085 Westheimer Rd.
2-3pm - Walmart Supercenter: 9555 S. Post Oak Rd
3-5pm - Edward Greenway Palace: 3839 Weslayan Street
11am-2pm - Corner of Glebe & Fairfax - Ballston
3-6pm - Highland & Wilson - Clarendon
10-12pm - Pike Place Market
12:30-1:30pm - Seattle Center (Space Needle)
2-4pm - WIAA state basketball Tournament (Key Arena)
11-1pm - Downtown Madison Shopping Center: State Street Capitol Square
2-4pm - City Hall: 215 M.L.K. Jr. Blvd.
5-7pm - WIAA State B-Ball Tourney: Kohl Center
11-12:30pm - Corner of M and Wisconsin - Georgetown
1-2:30pm - Corner of 18th and Columbia - Adams Morgan
3-5pm - 18th & P - Dupont
We'll keep you updated when we hear more on this campaign! This viral campaign for The Dark Knight is going to go down in history as one of the greatest EVER. TDK hits theaters on July 18th this summer.
Reader Feedback - 6 Comments
Cool stuff, I need to submit something soon. They have done great things with this viral campaign.
Stephen on Mar 15, 2008
i was at an LA one(santa monica) and got some of the swag. i didn't get as much swag as a bunch of other people cause i actually did my job and handed it out. but it's all good, i still got my shirt(even though it's and XL and i'm an L), two posters, two window stickers, a few bumper stickers, and a few regular stickers. i was bummed that they didn't have the four buttons. one last note, thre's another new site that came with the one you mentioned: http://www.gothamcityclerk.com/
craziemutant on Mar 15, 2008
I'm just wondering, did they always plan on doing a Dent based viral scheme? Or did they decide to change to this & drop the Joker one after Heath's death... ...Just curious...
jason_md2020 on Mar 16, 2008
yea, it was planned. but probably in a different way. some replanning was probably done. that would explain the long wait we had.
craziemutant on Mar 16, 2008
No Dallas, TX date? Come on!
Joel on Mar 24, 2008
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