Humans for the Ethical Treatment of Fairies, Elves and Trolls -

April 19, 2008

Humans for the Ethical Treatment of Fairies, Elves and Trolls -

In addition to being shown a fairly awesome sizzle reel at the New York Comic Con today, the viral website for Hellboy II: The Golden Army has launched as well. We originally mentioned it a few weeks ago and now it has launched and is fully operational - check it out at: At first we didn't know what HETFET meant, and now we do: Humans for the Ethical Treatment of Fairies, Elves and Trolls. The site is pretty interesting and features a lot of new content. It feels like a mix between the I Believe in Harvey Dent website and Hellboy's mythical world. I haven't had much time to snoop around yet, but check it out and let us know what you find!

The site seems to be all about saving Trolls and taking action to prevent Fairies, Elves and Trolls from being treated poorly. Apparently the actual plot of Hellboy II involves the mythical world (from which these creatures are from) getting upset and starting a rebellion against humanity. Maybe it's time we started to treat them nicely or else we'll see a rebellion of our own!

There is a forum to sign-up in and chat and they want as many people as possible to help take action. This involves setting up a forum account, spreading the word and raising awareness, and even posting "Save the Trolls" banners everywhere you can. Hellboy II's viral marketing campaign has definitely launched full time. Thoughts on this one?

Let us know in the comments below if you find anything hidden or find out anything about this Secret Device. We'll keep everyone else updated as this viral develops. In the meantime, check out the site and start getting acquainted with! Hellboy II: The Golden Army hits theaters on July 11th this summer.

UPDATE! Click on the Secret Device takes you to If you solve the riddle (which is done by entering 7, 11, and 8 from left to right) you will get a message that points you to a new website at The site is a blog with video updates and more - check it out and keep deciphering!

Find more posts: Cool Stuff, Hype, Viral Marketing



damn, this seems pretty cool!

Taurinh24 on Apr 19, 2008


Yeah! isn't tis a harry potter thing?

Sinbad on Apr 19, 2008


if you crack the secret device it gives you a poem with glowing letters. those letters lead you to blogger site. it looks authentic but on her vlog on youtube work looks to crisp. although it has nothing to do with i going crazy?

SavvyPyrate on Apr 19, 2008


awesome viral website ill look into it some more later should be a lot of fun and if i find anything ill be sure to share around here.

Curtis on Apr 20, 2008


I'm with you Savvy. Got to but I'm not seeing anything special. Her vlog looks staged though. Guess i'll keep poking around.

Tunker on Apr 21, 2008


Vlog is definately staged...just not sure why. From the trailer and stuff...this looks nothing like anything. Unless they are doing something like what the world views mythical creatures. Not sure...

SavvyPyrate on Apr 21, 2008

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