The Dark Knight Viral: Operation Slipknot

April 23, 2008

Operation Slipknot

We've all been waiting patiently for the next phase of The Dark Knight's viral marketing game - and here it is. If you were caught previously by Lt. Jim Gordon on the website, you have been receiving e-mails from Gordon now that you're working for him. Today the Gotham Police Department's Major Crimes Unit launched Operation Slipknot - Information was included on the page to complete the task of capturing corrupt police officers. The way this was done is people would need to call the hotel concierge desk of the Gotham Intercontinental Hotel and convince them that they were that person and needed the package to be sent to them.

You can head over to the Operation Slipknot website and see headshots of all of the corrupt police officers that Gordon is trying to arrest. From there you can visit the Gotham Intercontinental Hotel website at The concierge phone number is listed at the bottom and you can try calling in and convincing them that you are that particular person. If you read the "Intel" tab on the Slipknot site, it will give you info on how to come up with the reference number for each person.

Gotham Police Major Crimes Unit, in cooperation with the GPD Internal Affairs Division, needs you to help track down numerous offenders that are fugitives from justice. Interestingly, we've tracked all of these individuals to the same last known location: Gotham Intercontinental Hotel. But we don't know where they've gone from there.

Call the hotel and convince the concierge to ship you a certain package that's been sent there for each fugitive. Use the provided intel and whatever means you can to convince him that you're the intended recipient, your travel plans have changed, and he needs to send the package to you. Once received, you should have all you need to fill in the blanks as to that fugitive's location.

We will add details about additional fugitives as they become available. Time is of the essence, as we have only a short time before the trail runs cold. Your cooperation in this operation will go a long way. Good luck.

If you succeed, the attendant will take down your address and overnight ship you a package. This has only been running since Wednesday morning, so no one has received a package yet. However the "Submit" tab asks that you submit the following information once you have received a package:

If you have received a package, enter any pertinent intel on your subject here: the confirmation # of their ticket, the last name of the alias they're traveling under, and the city they're flying to. If everything checks out, we'll forward it so that appropriate action can be taken.

From the sounds of it, this is a care package that includes plane tickets, fake passports, and so on. We can only guess what will happen next once Gordon has apprehended all of the corrupt police officers listed. Unfortunately this isn't exactly the fastest part of the viral marketing campaign so we'll have to wait to bring you any news that hits tomorrow once people start receiving their packages.

We don't know where this leads, as now at least 28 people are waiting for packages to arrive via overnight shipping tomorrow. With the new trailer on the verge of being debuted, we can guess this game is eventually leading to that - but only time will tell! We'll keep you updated right here.

Find more posts: Hype, Viral Marketing



I want to know how people go through so fast. I started trying to call when only 3 had been "intercepted" and was never able to get anything but a busy signal. Oh well still love all this stuff they are doing.

Raymond on Apr 23, 2008


According to the site, all packages have now been intercepted.

Zach on Apr 23, 2008


I tried to get ahold of the "Gotham Intercontinental Hotel", but every time I called it would ring over and over again or I'd get the voicemail message from the Hotel. I never got a person to pick up. I'm sure people who were able to get through will have videos and pictures all over the net of what was in the package.

Greg on Apr 23, 2008


This was over way to quick! I Woke up checked my email and nothing, I went to the grocery store for about two hours, when I returned I saw the email of Jim Gordon, and by the time I got to the operation slipknot site everything was over, all the packages had been intercepted ... then I was expecting new suspects and now I see it's all over! Now we can only wait... Hope this is all to find the trailer online!

bltzie on Apr 23, 2008


Yeah, I got this email early today and called ASAP and got a message-machine type thing from the Hotel saying no one is available to take your call right now. They need to really prolong these things for more people to join in.

Ryan on Apr 23, 2008


OK.. other than running my cell phone bill ... I had fun with this one today.. I got my e-mail at the time the first 3 faces popped up.. and you talk about buzz... that site was hopping.. the phone number was horribly busy and out of service much of the latter half of the contest. Fun though.. pumped for tomorrow results

Dusty on Apr 23, 2008


oddly enough, i didn't get an email from Gordon even though i got his first one last week. i unfortunately missed out on everything and once again am watching from the sidelines.

craziemutant on Apr 23, 2008


ok. well I burned about four hours of my work day trying to get through. There was a bit of a trick, if you hit 9 you could stay on the voicemail line and (apparently) get into the real person. (I figured it out by hitting each of the numbers..all the other numbers dropped you into leaving a message- 9 made it ring again) But, I couldn't quite get through and during one of the cycles, someone posted the trick on another website..and I never got through again. Regardless...I am absolutely loving what they are doing with all of this. Did anyone else take the Gotham Voter's survey? They called and asked me how I felt about Harvey Dent.

Melissa on Apr 23, 2008


I want to see the new trailer that was showcased in New York Comic Con.... I am least bothered about The Viral campaign....since I am from INDIA...I can't participate in any Viral Game....though I really wish I could.... My favourite dialogue from Batman Begins... Gordon: "I Never Said Thank You" Batman: " And you'll never have to..."

Ram Kunchur on Apr 24, 2008


what is the significance of that quote Ran Kunchur

theTruth on Apr 24, 2008


I participated in the latest game and actually got a package. It's cool. Got a Cell Phone, Joker Card, ID for my guy (Jason Tabagiani), Travel Guide for Italy, and his travel itinerary. 🙂

Dave on Apr 24, 2008


Ram Kunchur #9, I'm from the Dominican Republic (Caribbean) and I have recieved calls from Harvey Dent and Jim Gordon. Also the have sent me a gotham city ID by mail and a big pin of Harvey Dent. I was really surprised! so you should try it out, try to never know!

bltzie on Apr 24, 2008

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