The Joker's Defaced Dark Knight Trailer
by Alex Billington
April 30, 2008
If you were following the Joker's trailer hunt on Monday for The Dark Knight viral, you may have heard that one winner in each of the 12 cities received an actual 35mm copy of the new trailer. Besides being a pretty damn nifty gift, given studios usually never let anyone keep any actual film prints, everyone was excited that it featured the awesome new trailer. Unfortunately we won't be able to see a high res version of that new trailer until Sunday, however something interesting was discovered on the reels - every last frame has been defaced by the Joker!
This was first discovered on the London print over at Chris Presswell's blog. You can check out his site, which features photographs of nearly every last frame. Apparently each frame was drawn on by hand (which seems like a LOT of work if they did this 12 times over) and most of it is the typical defacing we see on sites like TheHaHaHaTimes.com. Now the next step would be to actually play it in a projector - and thankfully some guys have done this!
The following video (courtesy of byte19 on SHH) is a taped projection of the Chicago reel - check it out. No one knows whether there is any secret code yet, but goons are currently search for new clues as we speak.
We don't know what the next part of the viral marketing game will be, but we do know that the new trailer will officially be out on Sunday. As always, we'll be following this viral game as it progresses and will always keep everyone updated on the latest happenings. If you don't care to continue to follow it, then please ignore our updates! I'm excited to see what happens next, because it keeps getting better and better…
booo it isnt working.
Mortuus on Apr 30, 2008
damnit! this is so much better a gift than the normal trailer! kudos to the guys over at Warner who made this, excellent excellent job!
bltzie on Apr 30, 2008
haha wow they did a great job with that, i wonder how long it took them to do just one reel loved it when joker had himself carrying a lightsaber, and batmans flyin and bat droppings are goin everywhere
harrison on Apr 30, 2008
This film is truly going to be amazing, and the marketing is far more brilliant than I originally thought. It is all probably more expensive than we realize, but I know that the fans will return the favor not just by going to see the film, but making sure others do as well. In this trailer the film looks a lot more like batman the original than batman begins. Less wide shots, the close up shots especially, ad the cinematography. I dig the direction they are going. The shot of the joker with the fire next to him( maybe at a church where u light a candle?) is one of the best I have seen ever. Heath Ledger was truly a great talent, the world will miss him even more when they see what looks to be a truly remarkable performance.
Tyler on Apr 30, 2008
Brillant. This is by far the most impressive piece of viral caMPaigning to date. You're wrong though, in thinking this is expensive. It takes time, sure, and manpower, but not onr bity of hard-drive space or processing power. All this kind of campaigning requires is a dash of creative thinking, and the ability (and will) to apply a hands on approach to something that would otherwise be very costly and ineffective. As far as my imagination's concerned, the Joker is very real, and he's fucking with all of us. A special effect no computer could possibly generate. I'm sold.
Djorschach on Apr 30, 2008
i need a better look at the trailer, but it still looks good
darrin on Apr 30, 2008
Alright; they've won me over. That is pretty freakin' awesome. Jaw-droppingly cool. When Mama's Boy comes on the frame when Bruce Wayne is there...just seriously amazing.
brian on Apr 30, 2008
LOL "Boring Part" All trailers should be defaced like this.
The Brain on Apr 30, 2008
That was just damn awesome, really great viral stuff, i wonder tho does this really affect anyone other then the very few people like us who will go anyway? I don't know, I kinda think it might sway us to tell other people to go, but i know that if I were to tell my friend about this campaign he'd gloss over and pretty much ignore me lol. I'm not sure what the impact is other then getting fans really pumped to see it.
Richard on Apr 30, 2008
The Dork Night? Hahaha I'm totally sold!
Saucy on Apr 30, 2008
Brilliant. Haha, the DORK KNight 🙂
Ryan on Apr 30, 2008
Is it just me or am I gonna be yawning every time Batman/Bruce Wayne is on screen? The Joker is gonna steal the show.
The Brain on Apr 30, 2008
Matt Suhu on Apr 30, 2008
Never in my life have I wanted to see a movie so bad....
interl0per on Apr 30, 2008
What IS that at 2:16? Is it a bomb or an apple? Possible clue? Rich people suck is the best.
Nettle on Apr 30, 2008
What else can they do to make me watch this movie..................... Top movie to watch this year
SHANE D on Apr 30, 2008
Really looking forward to this. Putting the Joker at the front & centre of the viral campaign can make people forget its heath ledger starring,if the campaign successfully establishes the Joker character to be such a domineering character.then it'll be known as dark knight,not that last heath ledger film (hopefully).
twispious on Apr 30, 2008
I love how he tries to retitle it "The Joker" instead of the Dark Knight, only to give us "the Dork Knight" treat in the end. And he's right. Rich people DO suck~!
Djorschach on Apr 30, 2008
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