The Joker's Viral Game Continues: New Edition of The Ha Ha Ha Times - Updated!

June 25, 2008

The Gotham Mimes

A few weeks ago, we reported on the third edition of the fictional newspaper The Gotham Times as well as a dead-ending game in the on-going viral campaign for The Dark Knight. As was expected, the Joker has defaced the latest edition of the newspaper and released it as The Gotham Mimes, aka The Ha Ha Ha Times, today. Whenever a new edition is released, the Joker always hides a clue in the newspaper or elsewhere which begins the next part of The Dark Knight's viral marketing game. At this point, the message within the newspaper has been found, but the clue that it leads to has not. Additionally, members of the Joker's Army with cell phones have all been receiving photos of various puzzles pieces.

In addition to the discovery of the latest edition of the Joker's newspaper, another new website has been added to the game: However, let's get back to the important side of the game. First off, go check out the Joker's newspaper at: Within The Gotham Mimes are various circled letters and words that put together spell out a message which should lead to a clue. Here is what the various circled letters (not words) spell out within the newspaper.

Page 1: Herrings are red
Page 2: Corpses are blue
Page 3: You're on the right track
Page 4: But you don't have the clue

You can also find all of the circled words, but their message hasn't been discovered yet either. Members of the Joker's Army are currently hard at work deciphering the newspaper. You can always follow the latest developments on the SuperHeroHype forums. In addition to this newspaper, members of the Joker's Army who have received cell phones throughout the viral marketing have been receiving text messages today with various photos. Each one is labeled as part of a bigger graph.

The message sent with each text message read the following: "To find the next sideshow, share these with your fellow goons. Then be amazed." Others received a different ending: "There's no substitution for fun." You can see a small chart put together with all of the photos below, but we're not sure what all this means yet or what it's supposed to spell out. Each photo was labeled with a number and a letter, corresponding to its position in this chart - however that may not be right or they may need to be rotated or flipped. The completed chart comes from the Viral Wiki. Any thoughts?

The Joker's Army

As always, I suggest you head over to SuperHeroHype to follow the latest developments in the on-going viral marketing game. The goons over there are currently working to decipher the cell phone photos as we speak. We'll update this post once we know more about this current phase of the viral marketing game!

Update! The game continues! There were 21 unique shapes from the cell phone photos and if each one corresponds with a letter, it spells out the following message: "color me impressed just use the second letter of the fourth word to the right of each circled five letter word to find out where to go from here". If you go back to the newspaper from earlier, the new clue will lead you to this website where there is a new clown game: Start popping!

If you beat the game, you'll be taken to this clue: The clue mentions Pasquale's, which connects to the previously discovered website for Pasquale's Bistro. There isn't much on that site so we're not sure where to go or what to do next, but we'll be trying to figure it out. Will these lead to another adventure on foot or another new photo or clip? Who knows, but we'll hopefully soon find out! Keep checking back for updates as the countdown to The Dark Knight has begun!

Pasquale's Clue

Find more posts: Hype, Viral Marketing



Guys, I saw the IMAX-version of the movie this afternoon at the Cinema Expo in Amsterdam. It is so powerful!!! What a blast! Heath Ledger plays a freaky Joker. Choosing between T-Bag (Prison Break) and the Joker who I wouldn't want to be confronted with in the dark, I would prefer to encounter T-Bag. This movie contains already one classic line:"How to make a pencil disappear?!". Read my review later on on my blog.

Vitor on Jun 25, 2008


5 Digit Pin for Pasquale's Bistro Voicemail??

Nick Sears on Jun 25, 2008


pin = VERDI (83734)

craziemutant on Jun 25, 2008


So cool 🙂 =

Ryan on Jun 26, 2008


T-Bag was my always my favorite character on Prison Break. That guy rules!

Katie on Mar 23, 2010

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