Check This Out: Early Viral Teaser Poster for Surrogates

April 26, 2009

Early Viral Teaser Poster for Surrogates

We haven't really seen much from Surrogates yet, Disney's new sci-fi film starring Bruce Willis, due out in September. Either that's because they're very worried (the footage I've seen looked terrible) or because they have a plan for it that doesn't start until the summer. Back in February we did a brief write-up on the rather lackluster viral that they've put together that involves users creating surrogate robots (e.g. avatars) of themselves. Found on that viral website (via comes a new teaser poster, featuring nothing but two naked bodies embracing, but it's a fairly enticing tease for those unaware of the film or the plot.

Surrogates Teaser Poster

Disney still hasn't publicly released a trailer for Surrogates yet, although I expect if they actually want to get people interested, they'll put one out on Star Trek or Terminator Salvation, so stay tuned. If you're curious about the viral, click the poster above or just hit this link: As much as I should say that this has some potential to be great, especially as a viral marketing ARG, I just think their ideas for promoting this are rather unimpressive and I don't expect it'll get any better by September. Surrogates is directed by Jonathan Mostow, of U-571 and Terminator 3 previously, and is in theaters on September 25th.

Find more posts: Hype, Posters, Viral Marketing



That is NOT new material as far as I know. I've read the comics, the storyline is great, there's action, character development and a whole lot of quite well written social commentary which applies perfectly to nowadays. In the comics, in every single issue, there was a fake poster/commercial/advert for one of the main players in the story, a company. Won't go into details as they would be spoilers. Suffice to say, the above poster was featured in comic a long time ago. I expect the rest of the posters will be used as well. Bruce is perfect for the main role, the story is a very Asimov-ian Sci-Fi story, the action can be great. The thing is, it's a cerebral plot, it's not the twists, nor the action which make it stand out. It's the concepts and the characters and the "ideas". Mostow could be wrong for the material. And the movie less than stellar if the go the action-movie route. This is more of a drama/thriller with few moments of action. I expect another repeat of the whole "I, Robot" the book vs "I, Robot" the movie situation. That situation, cerebral story turned into big summer action applies perfectly to what's probably going on with "The Surrogates", I think.

Vlad on Apr 27, 2009


Good looking poster.

Fisherr on Apr 27, 2009


I'm seeing/reading this like I'm getting the idea of a badass movie - but by Disney?? I need more plot details. Never read the comic. Is this going to rank up with the mature action and fun of Pirates of the Caribbean, or is it just appearing that way to cover up a fun and child oriented movie like Race to Witch Mountain?

Nick Sears on Apr 27, 2009


i absolutely loved the script, but have to admit am very worried at the lack of material we've seen so far. i want to believe that they have an intricate marketing plan in place, which is the reason for no teaser, trailer, etc., but now i'm not so sure. still holding out hope tho...

money B on Apr 27, 2009


Hi Alex, I appreciate the mention of our site!

Ian @ MovieViral on Apr 27, 2009


Hey guys, That is not a poster for the movie. It's from the comic book. You can tell just by comparing the logo from the poster to the logo from the site. And I'm 98% sure Disney is not using the logo for the movie. Later, J Chris

J Chris Campbell on Apr 27, 2009


Yeah, this poster is not from the movie. Looks like your sources are off a bit.

Keith on Apr 28, 2009

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