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POSTERS

Final Theatrical Poster for James Cameron's Avatar Unveiled

by Alex Billington
December 8, 2009
Source: IMPAwards

I'm not sure why this poster was unveiled only 10 days before Avatar hits theaters, but here it is anyway. IMPAwards got their hands on the final theatrical poster for Avatar (this one being an IMAX version) that I've personally seen on display at movie theaters. What you're looking at here is the final bit of imagery that will represent this film forever, as a failure or a success. It's a better poster than the original teaser which had only half of Zoe Saldana's Na'vi face. We finally get to see of Sam Worthington and also get an orange & blue color scheme, which I kind of like. Take a look at the final poster below. Are you ready for Avatar?

Avatar is the story of an ex-Marine on the planet Pandora who, as an Avatar - a human mind in an alien body - finds himself in a desperate fight for his survival and that of the indigenous beings called Na'vi.

Avatar is both written and directed by Oscar winning visionary filmmaker James Cameron, of Piranha II, The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, True Lies, and Titanic previously. He has been developing the technology to make this movie for the last 10 years. 20th Century Fox is bringing James Cameron's Avatar to both IMAX and regular theaters in 3D around the world on December 18th.

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Reader Feedback - 42 Comments

awesome!

Johnny on Dec 8, 2009

I like it...but what if it falls on its face? What if after all this time, all this work, all this hype the film just blows?

Xerxex on Dec 8, 2009

Surely if they're spending $5billion on making it, they could spare a bit of money to get Drew Struzan to create a poster that would push it a bit more than 2 floating heads. I'm looking forward to Avatar, but this poster.. Meh.

Luc on Dec 8, 2009

Drew Struzan is the king of floating heads, what are you talking about?

LINKFX on Dec 8, 2009

BLUE ORANGE CONTRAST!

alekazham on Dec 8, 2009

The movie is going to rule...it's Cameron...his movies can be a lot of things...but shitty is NOT one of them.

tyrascilee on Dec 8, 2009

We will see that...all of us! 😉

pipo on Dec 8, 2009

Posters have been meh. But all the footage since Avatar Day has hit a chord with me. I think that even the Interwebz Haters will be there OD since they wouldn't be able to share how much they hate the film without seeing it first ;).

PJ on Dec 8, 2009

Cool. Can't wait.

Robbie on Dec 8, 2009

Xerxex - then it will still just be a movie now, wont it?

benjoi on Dec 8, 2009

Yes i am ready for it.

Fisherr on Dec 8, 2009

I really don't like the font they used for the word "Avatar" that's on all their merchandising.

Yo Yo Ma(nvir) on Dec 8, 2009

You guys forgot that Drew Struzan is retired. Though, if Indy V goes through, he'll be back, Im sure.

Branden on Dec 8, 2009

To call this poster GAY would be an insult to Gays. This movie will be an EPIC FAIL and you can quote me on that. I love Cameron but I think he has been gone too long. This movie will bomb wheter it is good or not.

Munson, Roy E. on Dec 8, 2009

Wow, it's awesome!! Munson, people also said that Titanic will bomb... So we don't care what people think, we want to see the result in theater!

Moka on Dec 8, 2009

The marketing for this film has been pitiful.

SlashBeast on Dec 8, 2009

benjoi - Not really, it will be the biggest disappointment in Cameron's histroy, then it will be just a movie.

Xerxex on Dec 8, 2009

I have to say, the first poster they released was the first mistake they made while marketing the film. this is better, but it still seems odd and unappealing, and the nav'i doesn't look anywhere near as good (whether you like their look or not) as they do in the actual stills released from the film and trailer. It's way to exaggerated, cartoony, and just plain confusing.

Timothy on Dec 8, 2009

meh...its bad....and that main song from Leona Lewis???whats up with that???...anyway,still have hope for this movie....opening day,here i come.....

splinter on Dec 8, 2009

They did not spend 5 billion, it was 310 million.

Vincent Cipollone on Dec 8, 2009

Ah, a movie about Aang the airbender at last! I've waited so long! But why is Katara blue??

GoodSir on Dec 8, 2009

not feeling Avatar, but this is one neat poster.

Al on Dec 8, 2009

Poster designers these days make me crazy, but at least this one TRIES for composition. It almost works, but Worthington's face overpowers everything and doesn't look like it belongs. It should be flopped, and a three quarter shot so that the curve of his face mirrors the implied curve of the planet behind. The glowing dots on the navi face of the other posters should dissolve into stars in the background. Also -- I love that they designate Cameron as the Director of "terminator 2" (when he did 1 and 2) and that his *other* space marines movie isn't designated. If anything they are marketing the Aliens crowd for men, and Titanic for the ladies. Funny marketing people. This reminds me of a similarly big budgeted Christmas jungle adventure from a name director that also had weak posters. How can you market Kong without having the iconic empire state building battle? Answer: They waited for the dvd release poster, and for the theatrical used a closeup of a kong's face that could have been a gorilla of any size, and something advertising your local city zoo. Brilliant. Great posters have become a thing of another time, and it doesn't have to be that way. Alien. Jaws. King Kong '76. Star Wars. Halloween -- iconic images that burn in your brain. THOSE were movie posters.

GraphicArtist on Dec 8, 2009

i really hope this does well because it would be really bad if it doesnt... the biggest flop in all of history

ME on Dec 8, 2009

Yes I too hope this movie is good.

Madnezz344 on Dec 8, 2009

Looks...like Starcraft's cover.

Tra la la la la di da on Dec 8, 2009

The Navi resembles a Twi Lek..lolol. The blue mountain behind her head looks like a tentacle.

esophus on Dec 8, 2009

ghaaaaahh! i just can't get past the fact that cameron spent all this money to make the film "state of the art" and "light-years ahead of it's time" only to cheapen it all by using a papyrus-looking font! (why jimmy, WHY?!)

pfont pfreak. on Dec 8, 2009

Enough of Paranha II bullshit. We all know he didn't direct that. Poster is awesome!!!

REAL6 on Dec 8, 2009

yes, i am.

judas on Dec 8, 2009

That is terrible design. Terrible.

Crapola on Dec 8, 2009

Fox to take over YouTube for Avatar launch http://www.brandrepublic.com/News/972580/Fox-YouTube-Avatar-launch/ That's great news people who don't know about Avatar will start to get to know now I feel 20th century Fox has done something good marketing it was done for X-MEN WOLVERINE and now it's done Avatar that will allow more people to know this movie.

joe on Dec 9, 2009

i love how generic it is. i think once the film sets up a proper fanbase,they'll issue a poster that is much simpler and more iconic.for now,the lion king feel to this one is oddly serene.

twispious on Dec 9, 2009

Nice!Like it!Avatar here I come!

Ambient on Dec 9, 2009

Gosh these Avatar posters are stupid. Really, really stupid. I get excited about the action and Pandora looks cool, but the Navi aren't doing it for me. I will for sure see it in theaters so I can accurately criticize it. Alex, if it is good I will admit I promise.

branden on Dec 9, 2009

Can't wait 'till the 18th!!

Kyle Sparks on Dec 9, 2009

#23. Agree with a lot of that. To me it looks like a poster from a few years back, i.e. one that doesn't directly tell you which audience demograph it's aimed at, the way so many do these days. This may well mirror the film itself, and while it's refreshing to see Cameron take such a comparitively old-fashioned approach to big screen cinema and the wider public audience, it could prove problematic in today's climate. Jackson's Kong was another one that never quite knew its audience and traded on its heritage and creator's name. And that underperformed by some margin.

Sleepykid on Dec 9, 2009

EPIC FAIL!!!

kack jerouack on Dec 9, 2009

Wow---don't know about the film, but this poster looks like Thomas Kinkade designed it. What utter cheap looking crap. You'd think Cameron would at least hire a few competent designers. Awful.

Scott on Dec 10, 2009

I actually really like it. Reminds me of cover art for sci-fi from the 80's or something.

The Clergy Ark on Dec 12, 2009

Surprised there's no sign of the conflict in the movie on this poster - seems to be aimed at the Titanic audience, rather than fans of Aliens / Terminator...

AVATAR on Dec 17, 2009

i love this movie! watched it twice in theatres! please do a sequel!

Meli on Dec 26, 2009

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