Sony Launches the 'You're So Year One' Mini-Viral Website
by Alex Billington
June 4, 2009
Sony has launched a mini-viral site for Year One where, in the spirit of "Your Momma" jokes, users can submit various "You're So Year One" phrases. It really has no end result - none of the phrases will show up anywhere besides that site, there is no contest involved or prizes, or anything like that. It's simply just a fun activity to get people in the Year One mindset and spread the word. They've also launched a Twitter that randomly tweets out some of the most popular phrases. I'm not featuring this because I'm fond of it, but just as a chance to point it out and criticize it, as I don't think this will really help or hurt Year One anyway.
If you still don't understand what this is all about, just visit the website and read through the phrases, you'll get it. There are some good ones, like "You're so Year One, you remember when the dead sea was just sick!" or "You're so Year One, when you get stoned, you die." Funny, right? Sure, maybe for a laugh or two, but what is Sony's end goal with this? Do they think these "You're so Year One" jokes are going to become a trend that spreads through high schools all the way until its opening on June 19th? I doubt it will, but good luck anyway. Not that this is pointless, but it seems like a really lackluster mini-viral that won't go too far.
Lamest marketing campaign ever.
Cinemassiv on Jun 4, 2009
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