Sony Pushes Emmerich's 2012 From July to November
by Alex Billington
January 20, 2009
Sony has announced today that they're pushing back the release of Roland Emmerich's 2012 from its July 10th date all the way to November 13th, just before Thanksgiving. The studio claims this move was made to "maximize playability" largely because they don't have a major tentpole film during the fall season this year. 2012 will now be competing with Guy Ritchie's Sherlock Holmes as well as Fox's family comedy The Tooth Fairy, both opening the same weekend. Sony execs said 2012 could have been completed by its summer date, though the new date will add some extra time for the effects-laden production.
I remember when the news about 2012 first hit, it was being sold as a pre-packed project, with everything from marketing to the budget completely worked out by Emmerich. It's interesting to see that Sony has pushed this back, and as always, it makes me a bit nervous, especially considering it was originally slated to be a big summer film. The first teaser trailer didn't seem to go over too well, with most people calling it another effects-driven Emmerich flop. 2012 stars John Cusack and Amanda Peet and is about the apocalypse that has been predicted to arrive in the year 2012. Does this seem like a confident move?
Reader Feedback - 24 Comments
Is anyone even interested in Emmerich's films anymore? I sure am not, and am sad he's directing Foundation.
Timothy on Jan 20, 2009
This movie has potential as long as it is not a regurgitation of "The Day After Tomorrow". It does need extraordinary effects to make it seem as though the world is ending, however, it is the PLOT behind this one that will solely make it stick with people. It needs to be a scary movie, not an action movie.
Matt on Jan 20, 2009
Sherlock will be moved or something. Unnecessary competition.
Darunia on Jan 20, 2009
Give me a break. That's not the real reason why this film was delayed. Anyone who's familiar with Roland Emmerich's work knows that this is just gonna be another CG-infested garbage fest. Judging from the trailer they should've called this film "The Day After The Day After Tomorrow."
Frost on Jan 20, 2009
This movie is gonna suck anyway. It doesnt matter what time their releasing it. I think it will get solid box office numbers simply because of the plot as Matt said. I just hate how cheesy, and shallow Emmerichs films always are when the trailers and scope make them seem deep and extraordinary, the exception being The Patriot which was great.
Scott McHenry on Jan 20, 2009
Sounds more like "The Independence Day After Tomorrow B.C."
Luis M on Jan 20, 2009
people will see it because, those actors can act, and we have to wait on the second trailer for more stuff to get blown up
darrin on Jan 20, 2009
Whats the point moving it to November? The world will have ended by then! Mwah
Marcus on Jan 20, 2009
When will it end, my God...this is the new trend, studio get's nervous, for whatever reason...Panic...then push the film back. I just hate it. BTW, was not going to see it anyways.
Tim "Cloverfield" on Jan 20, 2009
BORING!! Can't we get a disaster movie that at least tries to be creative? This is just another OHMYLORD-THE-SKY-IS-FALLING-THE-ICECAPS-ARE-MELTING plot with new characters. Maybe I'd see it if it involved, I dunno, aliens. Oh wait, they've done that already too!!
Dorochey on Jan 20, 2009
Whatever. Emmerich sucks. I mean, Independence Day was okay, but everything else...I mean, let's just look at the list. Godzilla, Day After Tomorrow, 10,000 B.C.....holy hell that's a shitty list. This guy is a hack and you couldn't pay me to see 2012. When it comes out, I'll be at Sherlock Holmes.
DinoChow on Jan 20, 2009
I'll wait for this one to come to DVD...hell, I'll just wait and maybe catch it 3 years from now on FX when I'm bored and have nothing to do. That is how good this film is gonna be.
B-Han on Jan 20, 2009
The Day After Tomorrow. Which is ironic, considering who directed that.
Al on Jan 20, 2009
Who the hell is gonna wanna watch a disaster movie during thanksgiving?! terrible, terrbile move. i am sick and tired of pushing back movies' release dates due to lack of tentpoles. come the fuck on, just put out the goddamn movie already!!!! If anyone takes a look at the the upcoming slate, you'll see how bad this summer will be compared to 2008 and 07. there are so many dates that are empty. most of june is filled with non-blockbusters, the week after independence day is now completely blank thanks to 2012, and after harry potter there aren't any huge blockbuster titles coming out. what an epic fail will this summer be...
LeeMan on Jan 20, 2009
sure you were
"Red" - "Button" - "s" on Jan 20, 2009
@ 14 - I disagree, this summer has at least one film per week worth seeing in theaters. Wolverine Star Trek The Brother Bloom Terminator 4 Drag Me to Hell Land of the Lost (sort of) The Taking of Pelham 123 Year One Transformers 2 Public Enemies I Love You Beth Cooper Harry Potter and the Half Blood Prince The Orphan (Great script) Funny People G.I. Joe (sort of) District 9 Inglourious Basterds Looks like a solid list of films... but that is just my humble opinion.
TheGuyInThePJs on Jan 20, 2009
Haha. Yeah I agree with most here, who gives a shit.
790 on Jan 20, 2009
I have a soft spot in my heart for bad disaster movies. This one looks like it will fit right in... I'll see it.
Samma on Jan 20, 2009
a) 2012, Hollywood, The Pentagon and NASA: 'When Worlds Collide': http://cristiannegureanu.blogspot.com/2009/01/hollywood-pentagon-and-nasa-when-worlds.html b) LIVE SCIENCE (07 January 2009) about 2012, SOLAR STORM and NASA: A new study from the National Academy of Sciences outlines grim possibilities on Earth for a worst-case scenario solar storm... the next peak in solar activity is expected to come around 2012...Damage to power grids and other communications systems could be catastrophic, the scientists conclude, with effects leading to a potential loss of governmental control of the situation... "A catastrophic failure of commercial and government infrastructure in space and on the ground can be mitigated through raising public awareness, improving vulnerable infrastructure and developing advanced forecasting capabilities," the report states. "Without preventive actions or plans, the trend of increased dependency on modern space-weather sensitive assets could make society more vulnerable in the future." The report was commissioned and funded by NASA: http://cristiannegureanu.blogspot.com/2009/01/live-science-about-2012-solar-storm-and.html
Malic on Jan 20, 2009
i think emmerich made some great popcorn movies! That's what they are,nothing more nothing less! He will never make a movie like''there will be blood'' but is that neccesary?
avi on Jan 20, 2009
everytime i come to this site.......it amazes me at all the hate directed at movies. also, makes me wonder what movies all the haters like, as they seemingly hate everything. anyway........this seems like it'll be an ok watch if the story is good and special effects give a realistic representation of the disaster.
dan on Jan 21, 2009
"With the Mayan calendar ending in 2012, a large group of people must deal with natural disasters such as volcanic eruptions, typhoons and glaciers." This is the writing under the link when you google search 2012 and find the official site. There is no mention of this on the actual site. It sounds like another day after tomorow with a few graphical set peices and emotional twoddle inbetween
Ray on Jan 21, 2009
The Day After The Deep Impact
zubzwank on Jan 21, 2009
I wonder if Patrick Swayze from Point Break will be thinking of riding the super surf as appose to the 50 year wave at Bells Beach, Australia.
ezza on Jan 21, 2009
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