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Three New 2012 Banners - Will Destruction Sell Audiences?

by Alex Billington
August 27, 2009
Source: Empire

Yesterday we featured a brand new Japanese trailer for Roland Emmerich's 2012, which seems to have more death and destruction than we've ever seen before. Today Empire has three new display banners for 2012 designed to be displayed in movie theater lobbies around the country. At first I was just going to say they look pretty detailed, but then I started wondering, will destruction really sell this movie? All of the advertising for 2012 (which was heavily designed by Emmerich himself) has pretty much been all about the destruction - we haven't seen John Cusack or Amanda Peet's face anywhere. But will that sell audiences?

An academic researcher leads a group of people in a fight to counteract the apocalyptic events that were predicted by the ancient Mayan calendar. Cast includes John Cusack, Amanda Peet, & Chiwetel Ejiofor.

2012 is directed and co-written by epic German filmmaker Roland Emmerich, of films like Stargate, Independence Day, Godzilla, The Patriot, The Day After Tomorrow, and 10,000 B.C. previosuly. It was also co-written by Harald Kloser, of The Thirteenth Floor, The Day After Tomorrow, Alien vs Predator, and 10,000 B.C. as well. Sony Pictures is bringing 2012 to theaters everywhere on November 13th this year!

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Reader Feedback - 30 Comments

The first banner is the best one.

Film-Book dot Com on Aug 27, 2009

Death and Destruction or John Cusack....is there really a difference?

Al on Aug 27, 2009

I think a movie with a 'whole world goes to hell' kind of vibe, people aren't really going for the actors, its for the special effects so, I don't think they'd really succeed that much more if their faces were on it. I like both actors, but I wouldn't say that's why I'm going... that is.. IF I'm going. Emmerich sure likes his measures of Time - 2012 year - July 4 - 10,000 BC - Day After Tomorrow I'm still waiting for his sci-fi thriller involving daylight savings - its gonna be sick!

Nick Sears on Aug 27, 2009

#2-LMAO...Im gonna go see it...but im not amped about it..I go see anything just about anything

Trey on Aug 27, 2009

I wont being sure it for the fact it looks way to Religious and preechy. They even have a Noahs Ark in it. Come on. How stupid. Christians should love it though.

Ryan on Aug 27, 2009

Seeing it*

Ryan on Aug 27, 2009

@Ryan Christians will love it because it has Noah's Ark in it? really now? If anything, it'd probably be offensive being associated with an Emmerich film.

Otacon on Aug 27, 2009

Curious about the proportion of the carrier to the White House.

JEFFREY on Aug 27, 2009

I like the One with the aircraft carrier. However in light of Ted Kennedy's death will they change to appease those who claim it to be politically incorrect?

MIke on Aug 27, 2009

Proportions seem ok for me. Size does matters!

pipo on Aug 27, 2009

So yet again the worst of the end of the world takes place in America, seesh don't we always see America die, why not Europe? or Australia? Hell I'd pay to the see The Land Down Under put under water, then fire, then ice! Or we can just stick to the same old formula and kill off The Good ole States again...don't care really.

Xerxex on Aug 27, 2009

I'm gonna go see this one just for a laugh. Roland's films are comedy gold.

Mark on Aug 27, 2009

pretty alright looking posters. is it me or does it look like there's a face in the water of the 2nd poster in the lower left hand corner? (the one with the tidal wave on the white house).

finch on Aug 27, 2009

@12: It's on the same continent but I wouldn't exactly call Brazil part of the United States. And did you not notice the Vatican? Fairly sure that they haven't moved that to the US. There was also a smattering of edits of people from other cultures flicking past... could have sworn I spotted a Tibetan monk flailing around.

Chris on Aug 27, 2009

I know, but the majority of the film takes place in America, American father, mother, children...end of the world about an American family surviving, come on! I wanna see something else added!

Xerxex on Aug 27, 2009

Though the posters look alright, I have no desire to see this movie. Not only because I'm tired of the "omg we're gonna die in 2012!!" on the internet, but because I don't like John Cusack. Is this director trying to say something about America? The Day After Tomorrow was terrible, and I pretty much summed it up to my friends like this..."Effin America always effing things up! *Earth roflstomps us*" Though I will say I liked Stargate and Independence Day. @11, I see something in the corner that kind of looks like a face. Almost looks like a monkey face. O.o

Sabes on Aug 27, 2009

#13, your such a loser, you should go out more, fucking nerd.

Kris on Aug 27, 2009

I'm gonna see this only because I love apocalypse movies. Am I missing something or where's the third banner?

Sister Jasmine Noxema Tapioca on Aug 27, 2009

Ha! I see it too, its looks like a gorilla! Maybe after mankind is dead, Apes will inherit the earth, and evolve into a genius race, forming their own government and the surviving humans will be slaves forced to serve the apes, then a stranger will arrive from another dimension and lead a revolt against the damn dirty apes!!!!!!!!!!!!!! wait...didn't that already happen?

Xerxex on Aug 27, 2009

@17. Kris he is going out, hes going to see a movie. Maybe you like Emmerich's movies and you found Mark's comment offensive. That doesnt give you the right to put anybody down. Now that that's been said. #17 you're such a little bitch, you should grow up, fucking child.

Alex T. on Aug 27, 2009

This is a terrible looking film with awful CGI. How on earth could James Cam- Oh, hang on... My mistake. Sorry.

sleepykid on Aug 28, 2009

Maybe they are focusing on the destruction because Amanda Peet and John Cusack aren't the biggest draws for a movie, so why not focus on the astonishing effects and great scope of disaster in the movie?

????? on Aug 28, 2009

#4 you need a job

Colin on Aug 28, 2009

Die Earth DIE!!!!!!

Dave on Aug 28, 2009

The Air Craft Carrier one is wrong!!!! In real life, the Atlantic Ocean is to the Right hand side of the White house.... why the heck is it coming from the left??? Screw up by the designer!!!

Jason on Aug 28, 2009

Yawn. I hate these CGI "blockbusters". Boring. More story, please.

phonehome on Aug 29, 2009

Roland makes some great belly laugh popcorn eating entertainment...thats about it..his stories fall short but his visuals always soar. Im going to see this and have no expectations for a good storyline or sturdy character development, that way I wont be surprised at how underdeveloped his characters are and can enjoy the mindless entertainment that I expect from him and bay and all the other masturbatory visualists!!!

Lando on Aug 29, 2009

Hey you said there are three posters, where is the other one, the Brazil Jesus one, foolio?!?!?!

LINKFX on Aug 29, 2009

good job # 27! I will not see this. The only thing missing is freak'n Nick Cage!

Clover on Sep 2, 2009

Just going to hear Adam Lambert on soundtrack, Cusack & Peet are bonus.

Not a MovieGoer on Sep 9, 2009

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