Another Tron Legacy Viral Game + Tron Night 2010 Announced

October 8, 2010

Tron Legacy

Another new viral puzzle just launched via Facebook and for the on-going Tron Legacy viral that we haven't seen much from since Comic-Con. We don't know much about the new website, but it's another one of those cryptic viral sites with numbers and colored bars and codes to crack. The Tron viral has involved a lot of coding and deciphering before and this is the same. If you visit the new site and click on any of the numbers, you can download a zip file containing a lot of word docs. It looks like a big ASCII art photo (thanks to Unfiction), but if you guys can help us decipher it, I have a feeling it's leading to something big!

Tron Legacy Viral

Update: So the smart folks on Unfiction quickly deciphered the binary code in the viral puzzle and found a new website located at that contains a very big announcement. Like Avatar Day last year, Disney is hosting their own Tron Night 2010 and will be showing 20 minutes of sneak peek footage from Tron Legacy in a large number of cities around the US, Canada, and entire world, on October 28th. Tickets will be given away for the free IMAX 3D presentation starting next Tuesday on that official website, so bookmark that page if you want to attend. I know I'll definitely be attending Tron Night in Los Angeles!

Tron Day 2010

Find more posts: Hype, Tron Legacy, Viral Marketing



Not another viral, it feels like this has been going on forever. I mean it's great that they are trying but I just really want to see this movie... COME ON!!

Dandoo on Oct 8, 2010


Yaaaay, i can attend the the TRON NIGHT potentially. Just hope the city i live in is there in the list when it comes out.

Nithin on Oct 8, 2010


who the hell would want to see 20 minutes of a movie?

Brian Ricci on Oct 8, 2010


I really don't understand the purpose in seeing the first 20 minutes.

FancyMonocle on Oct 8, 2010


No one said it's the *first* 20 minutes. It's a select "sneak peek" of 20+ minutes, various scenes. It's exciting because we get to see more footage from a movie that is one of the most anticipated this year.

Alex Billington on Oct 8, 2010


I was lucky enough to see the 15-16 minute 'Avatar Day' footage last August...and it was great, and that event really got a lot of people talking about the movie and promoting it. This is a great marketing move on Disney's part...and I think having Tron Night 2010 occur after the insane amount of promotion they've already done for the film will only work out in getting people to attend. They've built a lot of interest and hype into this this even will be very anticipated, in a different way than Avatar Day...which came out of nowhere, and occurred on the same day as the premiere of the trailer. And having it take place closer to the release date of the film will only work better. Tron Night 2010 will likely kick off the final blitz of public awareness and marketing that will lead into the release of the film. I personally would rather not see 20 minutes from the movie, they already have my interest, my ticket is practically bought already...but surely this should help sell some people who aren't so sure, and like Avatar, create some great word of mouth for the film leading to it's release. I like that Disney has really combined some of the BEST marketing techniques for big blockbusters all for Tron: Legacy. They've done the long gestation tactic, featuring it at comic-con a record 3 years in a row, and released the teaser/test footage online a full 17 months before the film's of the longest leads for a teaser EVER. They've taken a cue from The Dark Knight's marketing and done a LOT of viral marketing to get the core fanbase interested and excited. They are taking a very successful move Fox pulled with Avatar Day and doing Tron Night 2010. They are doing a tie in comic book and a tie in video game for the film. And then Disney is flexing their own marketing muscles by doing stuff like 'ElecTRONica' at their park. Then there is all of the merchandising, apparel, and electronic accessories tie ins that they are said to have set up for the film. They are devoting more time, money, and effort into the marketing of Tron: Legacy than I have ever seen done before for a single film. This clearly speaks volumes to their confidence and expectations for the film. I couldn't be happier.

Chris G on Oct 9, 2010


i will wait for the movie to actually come out before watching it......

Jericho on Oct 9, 2010


Don't care. Just show me the finished movie.

mr. do on Oct 9, 2010


Trying to stay away from spoilers at this point.

bozo on Oct 11, 2010


I went to the Avatar preview last year and that was something special because of the new technology it boasted and the anticipation for the movie. However I am in no way interested in watching the preview for Tron. This movie has been hyped up far too much as it is and although the movie will look spectacular I'm sure the preview won't add anything to the footage and previews we've already seen. Thanks but no thanks Disney.

Conor on Oct 13, 2010

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