Bradley Cooper Promotes a Miracle Drug in 'Limitless' Viral Video

December 9, 2010
Source: The Playlist

Bradley Cooper

If you're thinking that you have no idea where the film Limitless came from, don't worry. It's simply a new title for the film formerly known as The Dark Fields, an adaptation of Alan Glynn's novel which tells the story of a down and out New York writer who finds a pill that gives him the ability to access the full capacity of his brain. This viral video for the movie acts as a faux advertisement for the wonder drug in question with Bradley Cooper (in character of course) having nothing but good things to say about NZT, or rather, the "clear pill." But along with a glowing testimonial comes some risky side effects including "sudden death."

Feel free to call the number in the ad (1-855-CLEAR-PILL) since it will actually connect you to NZT's hotline with a wait time of about 9 minutes. You will hear part of Bradley Cooper's testimonial on the phone as well, but then the viral ad wimps out at the end by blatantly telling callers to go see Limitless in theaters. Still, the ad is satirically funny, and extremely reminiscent of the viral video advertising the mind erasing services of Lacuna Inc. from Eternal Sunshine of the Spotless Mind. Hopefully we'll see some more viral advertising for Limitless sometime down the road. Limitless hits theaters on March 18th. Will you take the clear pill?

Find more posts: Hype, To Watch, Viral Marketing



hmmm...seems kind of interesting. I wonder if he'll realize that being smart won't buy him happiness and then he'll die....happy?

LINKFX on Dec 9, 2010


Hmm...I was expecting more of a drama...but this actually looks like a satire. If it's clever i can certainly dig it

movie mike on Dec 9, 2010


Good idea, but not the most convincingly produced viral...

Mark on Dec 9, 2010


NZT must be taken once a day. Discontinued use will result in death. Homocidal blackouts daily anyone? =D

case on Dec 10, 2010


Doesn't seem like a viral, more of a unique take on a movie trailer.

MrKelly on Dec 10, 2010


LOL, "discontinued´╗┐ use will result in death"

A5J4DX on Dec 11, 2010


This intrigued me.

Cody T on Dec 11, 2010


I've had it already, it's not all it's cracked up to be. Actually crack is better.

Crapola on Dec 12, 2010


Is a good film.. my recipe for Limitless pill is (legal version): -high strength Catuaba tincture, 25ml (10x normal dose) -high strength Passiflora Incarnarta Incture (25x normal dose) -Tongkat Ali Herb extract 5x normal dose -Ashwaganga 1 gram Obviously all this wont fit into a pill.. so make a drink of this and have it every day for a while.. ­čÖé

Jasonbarnettnz on Apr 16, 2011


Where can I buy it

Alex Van Wees on Apr 2, 2012

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