COOL STUFF

Creative 'Viral' Pizza Planet Ads for Toy Story 3 College Event

by Alex Billington
April 8, 2010
Source: MovieViral

You gotta love this stuff! This isn't a full-fledged viral or anything like that, but some flyers have been found taped up at college campuses around the US (via both SlashFilm and MovieViral). The ads simply say "Now Hiring Drivers" with a photo of the Pizza Planet truck that has infamously appeared in every single Pixar movie to date, with its origins obviously coming from the first Toy Story. The URLs at the bottom links to a Facebook page with info about Disney's special Toy Story 3 "Cliffhanger Edition" screenings (the first 65 minutes) being held at colleges to focus on the kids who grew up with Toy Story and are now college aged.

Each URL is location specific and links to a Facebook page that has the details for that college's Toy Story 3 screening. There are also awesome "viral" videos for Toy Story 3 that play beneath the info on every page.

Toy Story 3 is being directed by Lee Unkrich, another one of Pixar's creative masterminds who previously co-directed Toy Story 2, Monsters, Inc., and Finding Nemo. The screenplay was written by Michael Arndt, the Oscar winning screenwriter of Little Miss Sunshine who is a newcomer to the Pixar family. Disney will be bringing Pixar's Toy Story 3 to theaters everywhere in both 2D & 3D starting on June 18th in summer.

Find more posts: Cool Stuff, Hype, Viral Marketing

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