Inception Viral Gets Confusing with TV Commercials & Posters

June 6, 2010
Source: Screen Rant, Nolan Fans

Inception Viral

There seems to be a lot going on with the Inception viral… that no one knows about. Over this weekend, I received a few emails from readers linking me to a Yahoo Answers page where someone said they caught a commercial on TV early in the morning that said "Prevent Mind Crime" (and other stuff) with directions to text a word to a number. I've never seen this and can't find a video of it, so no one has talked about it yet. But then our friends at Screen Rant just snapped a photo of some new posters (see above) slapped up on the streets in Chicago that seem to be a continuation of the TV commercials with more "Mind Crime" mentions.

So what the heck is going on with the Inception viral? Everything seems to be getting more confusing every week, not heading towards an end result in the last month before the movie hits theaters. Everything we've seen from this viral so far, including the PASIV Device shirt and website and the Dream-Share Manual that Wired received, have all just pointed to the Mind Crime website: There's a flash game there that has revealed posters and so on, but apparently that's all this viral is - a bunch of media that points to a flash game on a website. Is there more? What do all these commercial and Mind Crime posters mean?

The viral posters found in Chicago go hand-in-hand with the messages in the commercials. Apparently those spots say something like: "Did you know the government can access your mind?" The posters say "Thought Theft is Real" and "Protect Your Thoughts" with a QR code that links to: Apparently the response you receive from the TV spots when you text that number is a link to that same new blog. But that site looks awful and contains no helpful info besides a few confusing blog posts about "What is Dream Share?" Let's hope they update soon with more details, or else this will all be for nothing in the end.

Whoever is running this viral really needs to clear things up and provide the participants with some better direction and a clearer end result, hopefully within the next two months. People are saying things like "I'm just as confused as all of you" and no one really knows what all of this means. This isn't helping Inception at all, unlike The Dark Knight viral which was hugely successful. Sure it's cool to see them branching out with commercials and real world "dream stealing" media, but all it's doing is causing more confusion. We'll keep you updated on the latest, but for now check out the new blog and look out for any commercials on the TV.

Find more posts: Hype, Opinions, Viral Marketing



I don't see what the problem is. I think it's great. The people who would be participating in these new guerrilla tactics already know what Inception is anyway, so it's not like it's going to confuse us, or deter us from buying a ticket. It's just a fun way to make us scratch our heads and add to our excitement. What's wrong with that? I mean, they're already playing non-stop Inception TV spots during the NBA playoffs and various other shows, and have been for nearly a month now, and surely will continue to for the next month. Plus the worldwide publicity tour the cast and Nolan will do will surely get the word out to the average movie-going public. So again, what's the problem here?

Barrett on Jun 6, 2010


i think this film is too smart for general public but thats just me i hope it does well

nelson on Jun 6, 2010


If you read the article the first blog post links to, you get a few more tidbits about how the process works, but this time you hear it from the Mark instead of from the team itself. I think this is just the beginning of something more.

the weatherman on Jun 6, 2010


I don't see a problem. O.o It just makes me more interested.

Sabes on Jun 6, 2010


i think the confusion is part of the point as the film deals a lot with psychology and dreams

peaches on Jun 6, 2010


I'll admit this viral kinda throws you a a few too many directions. It's very similar to the District 9 marketing, but D-9 was more centered. When you're talking about "dreams" and "ideas", the possibilities are pretty limitless. It's just taking too long for the movie to some out. They should be releasing the movie earlier.

JD on Jun 7, 2010


#5 is totally correct. And again so much better than the Tron viral.

Clover on Jun 7, 2010


This better lead to something.

Robbie on Jun 7, 2010


There are wildpostings of this in and around Los Angeles, I saw them this weekend when I went to Manhattan Beach.

LINKFX on Jun 7, 2010


They should save their money on the virals, the internet community is already on-board. They should continue to push to general audiences, they're the ones who need to know more about the film.

SlashBeast on Jun 8, 2010

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