Mind-Bending, Building-Sized Brilliant Inception Ads in NYC

July 1, 2010


The dream is real. We're down to the last few weeks before Chris Nolan's Inception hits theaters and jump starts the summer movie season. I suggest you don't watch any more footage from the movie so that you can experience it in the best way possible. Peter of SlashFilm showed me these awesome building-sized ads for Inception found in New York City that I have to show you guys. One of them (via Tumblr) has water flowing out windows to make it look like a dream. The other one (via Twitter) also plays with reality by bending back the entire wall of the building. Absolutely brilliant marketing for a brilliant movie that certainly deserves it.

I just love seeing marketing that actually integrates the concept of the movie into the design and I also love that they're not using floating heads to sell it. Every bit of marketing we've seen for this has been top-notch!

Inception Ads in New York City

Inception Ads in New York City

These photos aren't the greatest quality, but that's all I can find online right now. If you also live in NY and can snap a better photo or seen any better shots of these ads, please let us know so we can update the post! If you haven't seen them, watch the first teaser trailer and second teaser trailer for Inception at those links as well as the theatrical trailer. We have a few Inception interviews that'll be hitting in the next few weeks.

Inception is both written and directed by acclaimed Oscar nominated British filmmaker Christopher Nolan, of Memento, Insomnia, Batman Begins, The Prestige and The Dark Knight. Nolan wrote the screenplays for Memento, Batman Begins (with David Goyer), The Prestige & The Dark Knight (both with Jonathan Nolan). Warner Bros is bringing Inception to theaters starting on July 16th this summer. Only a few weeks are left!

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Reader Feedback - 24 Comments



Zak on Jul 1, 2010



Cody w on Jul 1, 2010



MonsterKilledThePilot on Jul 1, 2010


All I have is WOW...

dex on Jul 1, 2010


I just hope the film does extremely well to live up to all the tid bits of story and pricey marketing techniques.

Eli on Jul 1, 2010


that is so awesome

josh on Jul 1, 2010


haha neat!

Aimee on Jul 1, 2010


That second poster is EPIC. Imagine coming to work and looking out your window and seeing THAT. Best. View. Ever.

acsc1312 on Jul 1, 2010


These are awesome and I've loved everything released for this movie from the viral game to the website to the kick ass posters. Speaking of which, I put this video together using some online program I found. It's rough around the edges, but I dig the tune and just thought I'd share it with fellow fans out there who are stoked to see this sure to be awesome movie. Any feedback would also be appreciated. Cheers, Derek M DLM Entertainment

DLM Entertainment on Jul 1, 2010



pulp fiction212 on Jul 1, 2010


Love the second one. Too bad it has to be the same shadow 24/7 though.

Laplace's Demon on Jul 2, 2010



8=D on Jul 2, 2010


10/10 for marketing

Lincoln on Jul 2, 2010


Both of them are brilliant!

Chee on Jul 2, 2010


Three Words AWSOME 🙂

XXX on Jul 2, 2010


Those look INSANE.

David I. on Jul 2, 2010


God damn I want this movie to succeed. I appreciate Chris Nolan, man. I really do. I'd totally sleep with that son of a bitch.

Cracky on Jul 2, 2010


They NEED to roll out that outdoor campaign in LA and Chicago. Hell, I'm sure it's already in the works. GO INCEPTION! GO!

euphemist on Jul 2, 2010


amazing simply amazing

jono on Jul 2, 2010


the 2nd poster down made me cum,fucking excellent.......inception film of the year.

deadpool 72 on Jul 2, 2010



DoomCanoe on Jul 2, 2010


Cool, would've been better if it wasn't cluttered with so much text. But I guess the studio demanded to have everything included...

Nathaniel on Jul 3, 2010


Another one in paris :

Pierre on Jul 7, 2010


The Second one seems to be experiencing serious continuity issues with the window sizes inside to out.... Or is it just me?

Sam on Jul 19, 2010

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