Mysterious Alice in Wonderland Promo Book and Key Arrive!

January 6, 2010

Alice in Wonderland Promo Book

I just received an odd package in the mail today from "Midnight Express" containing a mysterious and gigantic copy of an Alice in Wonderland book. I have never seen this before and don't know what it is, but it looks rather interesting, like a new viral in the works. It turns out the book contains numerous books-within-books that eventually lead to a gothic looking USB key (see the photo below). Another note inside one of the books says "Read Me" and states: "This USB key will take you beyond the gates of Wonderland and unveil the many secrets that await you." Do you want to find out what's on it? Then keep on reading!

The USB drive didn't contain much. There were 3 photos we've seen before (including the new one from today) and a 1080p high res copy of the latest official trailer. I watched it just to see if there was new footage or hidden messages but there were none, so it seems like that's a dead end. But it doesn't seem like the trail ends here, so I've got to do some more investigating, because there was another "clue" I found in one of the books that seems to pointing somewhere else. But before we get to that, check out a few photos of the books:

Alice in Wonderland Promo Book Photos

Alice in Wonderland Promo Book Photos

Alice in Wonderland Promo Book Photos

Alice in Wonderland Promo Book Photos

Alice in Wonderland Promo Book Photos

The other note I got came on a blue slip of paper. It read: "Greetings! The proper spelling of Alice's last name is KINGSLEIGH. That's Kings-L-E-I-G-H… not L-E-Y. Thank you. Sincereleigh ~ Walt Disney Studios Motion Pictures Publicity." I'm not sure if that's a joke or a hidden message or what, but I feel like there's something else there. I'm going to keep searching the books and scouring the web to find more. I did notice that in one of the books, the second to smallest one that's labeled "Characters" it spells Alice's name as "Kingsley." Maybe there's something going on? Or else Disney was just correcting a spelling mistake.

So my conclusion so far is that this is only just a glamorious piece of promotional material. As in, there isn't a viral game to be played, it's just here to look at. I also got one of these promo mailings for Where the Wild Things Are recently, and it's just a way of sort of highlighting their upcoming movies in a glossy package. It works for me, because I get a bit excited about the viral potential, but it sounds like this was a promo and that's it. We'll keep you updated anyway, in case someone finds anything.

Find more posts: Hype, Photos, Viral Marketing



is everyday just a good day? I mean how much free swag do you get on a daily basis!?

Xerxex on Jan 6, 2010


Haha nahhh I don't get stuff that much man... If I get anything I write about it, and the last time that happened was with that Where the Wild Things Are box I think.

Alex Billington on Jan 6, 2010


dude!... you hang out with Zach Braff! or did you just clone him....hmmmm

DoomCanoe on Jan 6, 2010


I think it's just correcting a spelling mistake.

Kyle on Jan 6, 2010


maybe there two Alices in thiis movies or something like that

lokmane on Jan 6, 2010


Alice On Wonderland? What's that?

Linkfx on Jan 7, 2010


haha Good catch, Linkfx.

Dark Fist on Jan 7, 2010


#6 - Woops, fixed that, sorry about the mistake. ๐Ÿ™‚

Alex Billington on Jan 7, 2010


You get something like this for free and you seem dissapointed? :S. I would be so excited if I got something nice like this just like that. I mean, I know you probably get those stuff a lot but look at those books! The quality and work put into making it! So what if it doesnt lead to anything else, its extremely well made promotion art. Be happy ๐Ÿ™‚

Martin on Jan 7, 2010


good book,good disney animated feature can't fucking wait for tim burtons film it should be awesome.

tobi,leader of the akatsuki on Jan 7, 2010


I would love to add this to my shelf in my movie room. This is a great treat!

Atomic Popcorn on Jan 7, 2010


thats sick. Its almost as cool as the Dark Knight viral newspapers that went around, as well as all the other cool "go here, and look in this locker and take that bag" viral stuff that I wished I had gotten into.

ImaRaypeYerMOM on Jan 7, 2010


Walt Disney presents "Russian Dolls: The Book"! Alex, that's pretty flipping sweet. Can't wait to hear what the USB key holds. Looking forward to the movie...I think, still can't tell from the trailers. But nice promotional stuff. Only the best from the mids at Disney!

Marc on Jan 7, 2010


WOW, very nice, I will have it =)

Paul on Jan 8, 2010


can you please direct me on how I can get one of these Alice books. I would be happy to pay or kiss whomever is necessary. thanks, Cabell

Cabell Harris on Jan 9, 2010


I'm sure itยดs not just a correcting spelling mistake, because the note finish saying "Sincereleigh" not "Sincerely". So, what can we think about it?

Milano.Rojo on Jan 10, 2010


It leads to this ( twitter account.

Shaad on Jan 11, 2010


I LOVE ALICE IN WONDERLAND! Big Big fan and I am so looking forward to Tim Burtons film so much should be friggin awesome! Anything to see it again on the big screen the TV versions have been pretty crap good to finally have someone take it seriously! This will be one trippy, freaked out ride I am going to Love it and I am sure i wont be alone! I have some similar tripped out artwork of "Alice in Wonderland" check her out here! ASK ALICE!!

paul on Jan 12, 2010


Huh, its kinda weird that they named Alice "kingseigh", when the book was written by Charles Ludwig Dogson (Lewis Carol) for alice liddell, so it always seemed that she was her namesake. Even though the character's personality may not have really matched her doppelganger and on top of that lewis drew his heroine based on the looks on another girl he knew (even in the original manuscript given to the real alice on christmas). I wonder why they changed the name. It seems that maybe the letters correspond to a riddle. Perhaps an anagram? maybe it even affects the plot. All i got when i tried was "sing like alice" but it left an extra "h". curiouser and curiouser...

Laura on Feb 10, 2010


please send me that book! i will be your best friend and love you forever!

bean on Mar 21, 2010


and could you tell me what the mad hatter says to alice after she sleighs the jabberwockey n asks him "why IS a raven like a writing desk?"

bean on Mar 21, 2010


l lov dis alice in wondaland but it kind of suxxz bcauze it's borin and stupid like rubbish but l like it abit l don't just like da ladi wid da big hed ewww so terrible and illed she shud be cut out like seriously l acn't believe it O.M.GGGGGGGGGGGG get out yu ugli ladi yu wrek it pft seee ya bye lov ya mwahhhhh xoxoxoxoxo $$$$$$$$$$$$$$$

shazzii on Jun 17, 2010


i love alice in wonderland i wish i had that package

Briannacw on May 5, 2012


Omg that book is so cool how do u get it??

Aurora pecker on May 26, 2012

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