Mysterious 'Black Swan' Feathers in the Mail + Viral Site Update

November 5, 2010

Black Swan Feathers Envelope

Ohhh boy, I love virals. I randomly found a black envelope in my mailbox today sent from a "Nina Sayers" in Beverly Hills. I instantly recognized the name, but was anxious to see what was inside. I opened it to find nothing but two feathers - one black, one white - and that's it (bigger photo below). Hmm what could this be for? Maybe Darren Aronofsky's Black Swan! Yes, Nina Sayers is the character Natalie Portman plays in the movie (watch a trailer) and she's vying for the lead in Swan Lake, a ballet where her character changes from a white swan to a black swan, so it all makes sense. I found something hidden on the viral website, too!

A few weeks ago, Fox Searchlight launched a viral-ish interactive website for Black Swan called I Just Want To Be Perfect containing a calendar where small, creepy clips from the film would slowly be revealed in the final month before its release. Well, I was tipped by a reader that if you type in the word "Rothbart" while on that site, you'll see the letters pop up over the screen, and a secret clip will play. And hot damn, let me tell you, this is a clip you'll really want to see, if you know what I mean! Von Rothbart is the name of the wicked villain from Swan Lake, the opera that Nina is trying out for, hence why that word links to the clip.

I have a feeling this isn't the only word you can type in to find more clues on that site, but I've tried a couple and haven't had any other results yet. I suggest visiting the site and typing in "Rothbart" as well as any other Swan Lake/Black Swan names you can think of in case there are more clips hidden on the "Perfect" website. In the meantime, we'll definitely let you know if any other mysterious black envelopes arrive at HQ.

Black Swan Feather Envelope Mail

Find more posts: Hype, Indies, Movie News, Viral Marketing



So I went to the website and typed in Rothbart and all I have to say is that looked wicked creepy. Can't wait to see this movie!

Traveler on Nov 4, 2010



mr468 on Nov 4, 2010


Where didi u type that? Cant find a box to do it...

pipo on Nov 5, 2010


Got it... 🙂

pipo on Nov 5, 2010


You have a very fortunate mailbox, don't you?

Voice of Reason on Nov 5, 2010


I'd say I have a very busy mailbox, but I guess it's quite fortunate, too. I do get a lot of cool stuff all the time. 🙂 #3 All you need to do is just start typing while on the site and it'll work...

Alex Billington on Nov 5, 2010


I saw this at a film fest in Chatham, NY last month. It wowed the entire audience. Startling, lurid, and damned near perfect. I can't wait for it to get limited? wide? released so I can see it again.

Lana on Nov 6, 2010


oh my god that was so creepy.

fem!anon on Nov 6, 2010

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