New Inception Viral Site Discovered, But What Do We Do Now?

April 5, 2010


If you've been following coverage from WonderCon this past weekend, you may have heard that Christopher Nolan made a surprise appearance at the Con to talk about and share some footage from Inception. Those who attended could pick up a Warner Bros goodie bag that contained a bunch of swag from all of the films featured at the panel on Saturday. The swag for Inception included one of the tops seen in the trailer and a shirt with the words "Dream Machine" in red, a picture of some suitcase-like object (as seen above), and a QR barcode on the back. Scan the code and it links to this viral website: More info inside!

The PASIV Device is the Portable Automated Somnacin IntraVenous device which is apparently what Leo DiCaprio's team has invented and uses to get inside the mind, or dreams, of people. The footage explained that Leo is the most skilled dream con artist and he uses his business front to get other CEOs to know this so that he can prevent any secrets in their mind from being unlocked and discovered (then he steals them). The website includes an instruction manual for how to run the PASIV Device and an interactive demonstration at the end. Once you read through and finish that, it links to Stage 2 of the Mind Crime online viral game.

PASIV Device

The Mind Crime game was first unveiled back in December and led to the discovery of the first and second official poster for Inception. The game asked users to design a maze that would then turn into a virtual city. Users would then have to solve their own maze and make it to the exit before being caught and would be rewarded with that first poster. We're not sure if this Stage 2 will lead to more posters or photos, but I think it's time to dive head first into the game and see if we can find anything, since nothing seems to have popped up on any of the other viral websites we usually check for updates. You can check it out yourself right here.

Unlike the Tron Legacy viral, I think most of Inception's viral websites are static pages that users can read through until they find something. There is no specific timing and there's not much that will change, which is a bit unfortunate. I like seeing more interaction and in-depth puzzle solving rather than discovering bits and pieces by scanning codes and playing boring games. It all seems a bit too easy and dull, but then again, we don't know where this new viral site is leading us yet and we're not sure if it has any other importance besides to introduce moviegoers to the concept of the "Dream Machine." Let us know if you find anything!

Special thanks to Barrett Goetz for the tip on the new site. We'll update this post if we find anything more.

Find more posts: Hype, Opinions, Viral Marketing



I suspect that something will be released with the viral stage in due time.

SlashBeast on Apr 5, 2010


very cool....the sketches of that design explain a lot of the footage in the trailer. We see those IV's hanging down from the ceiling and a group of people asleep, while Michael Caine's character guards them.

talli on Apr 5, 2010


That's not Michael Caine's's some other old guy.

Jake on Apr 5, 2010


you're right...i have no idea why i thought it was lol. looks nothing like him. its some asian/indian guy

talli on Apr 5, 2010


I can see Nolan's Blade Runner influence big time here. This is the new Voight-Kampf device.

Governor on Apr 6, 2010


so much cooler than the Tron viral.......

Clover on Apr 6, 2010

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