New Iron Man 2 Viral Updates: Fans Buzzing About AccuTech

April 9, 2010
Source: SlashFilm


We've been keeping tabs on the Iron Man 2 mini-viral launch this past week, but nothing too exciting has really happened (or so I claim). Earlier in the week, SlashFilm found a website for a Stark Industries spin-off company (aka subsidiary) called AccuTech that has somehow become the primary focus of the entire viral. Packages started showing up with boxes of cheesy AccuTech swag, but then everyone started picking up on the logo, which seemed to be a little too similar to The Avengers logo which also consists of an "A" inside of a circle as well. Nothing has been confirmed yet, but that seems to be the biggest buzz related to this viral.

You can visit the full AccuTech website here: I'm surprised they couldn't buy their own URL, but that's besides the point. There's a video introducing a "HazTech Exoskeleton" on the site, which many believe is another viral hint at something in the movie. You can also read through the rest of the minimal amount of information found there. also posted a new letter from Tony Stark himself that talks about the Stark Expo returning this year (refer to Other sites buzzing about the logo similarities include CHUD and BleedingCool, so I'll leave all of that speculation up to them.

So far I'm not really that impressed with this viral campaign for Iron Man 2. The websites are pretty dull and its all about speculation and stuff like "could this be that armor from that scene in that movie?!" I wish they had a more solid direction and more for us to latch onto and interact with as it builds, but that's all we got, so check out the websites above. As always, if you find anything new anywhere, be sure to let us know!

Find more posts: Hype, Opinions, Viral Marketing



Hmmmm. Interesting, if you watch the little animated briefing at the bottom, one of the first thing it shows is a system of 'hypersensors and nano-hydrolics'. Does this look like the getup that Whiplash wears to anyone else? And I agree, the AccuTech logo does look a lot like the Avengers logo, most likely NOT a coincidence.

ultim8 on Apr 9, 2010


I think what's most intersting about this is that the Iron Man MOVIE has inspired real life military applications of "enhancement" robotics suits, which are currently now in testing but can be seen on TV specials like Future Weapons. This development might be what they're assuming we're aware of , to 'get this joke' of this viral. (Maybe a little too 'meta-meta' for a general audience?) The only other thing I can think of is that Stark himself is going to design Cap's Ultimate suit. Sorry, "u" ltimate suit. As in, his final suit, when they rejoin in Stark's time & form the Avengers.

Django 3000 on Apr 10, 2010


SO much cooler and proper than the Tron viral.

Clover on Apr 10, 2010

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