San Francisco Tron Event Recap, Encom Helicopter Drops In

April 3, 2010

Alan Bradley - Encom Press Conference

If you've been following the Tron Legacy viral on, you know we've been hyping up this viral event in San Francisco for the last week or so. Encom, the fictional gaming company in the movies, was hosting a press conference and then we learned that Flynn Lives was arranging a "secret" meet-up earlier to disrupt the event. That's exactly what happened but there were a few exciting surprises tonight and it was a hell of an event to watch live and participate in - at least until the very end. Not only did they host an Encom press conference, but an Encom helicopter (!!) flew in last minute and a guy parachuted down right in front of us.

The evening started out with a "secret" meet-up at a big ballroom in the Hyatt Regency. About 150 people or so stopped by to show their support and everyone got a Flynn Lives t-shirt and poster on their way in. The organizers then proceeded to show us a presentation outlining the ARG faux-history since 1982 (when Tron came out) of Encom and explained what happened to Kevin Flynn (went missing in 1989) and why the Flynn Lives organization exists - because we still believe he's out there somewhere! Then they gave us a rundown on the press conference and what we were planning to do - disrupt everything with a small team that would eventually take over the stage and chant "Flynn Lives!" to show Encom that he's still got some supporters.

Operation Tron

On our way out, they mentioned that they had found a box of promo swag from the press conference and we all received a Space Paranoids pin. No one knew what this meant at the time, but we later found out. With the plans in place, we all made our way outside (where it was rather windy and cold) and discovered a pretty awesome stage setup with giant Encom logos and colored lights all over the place (see the photos below). At about 8PM, the real Alan Bradley (as in, actor Bruce Boxleitner himself) walked over from the classy hotel across the street, escorted by heavy security, and took the stage amidst tremendous cheering and applause.

We recorded a video of most of Bradley's speech, which you can watch directly below here, so check it out. The big "product" announcement of the night was that Space Paranoids, the video game that Kevin Flynn originally created, has been upgraded and is now going to be released playable online sometime in the near future (it's not available yet). Early on, Bradley was joined on stage by the lovely Lora (aka Yori - Cindy Morgan) since in the original Tron he hooks up with her and they've - in the movie world - stayed married since. After making that announcement, Bradley hesitantly finished up his speech, but nothing happened.

Encom Press Conference

Alan Bradley at Encom Press Conference

It took a few minutes and some "we're having technical difficulties" calming from the Encom PR lady, but eventually a crowd of Flynn Lives fans stormed the stage and the screens turned to Flynn Lives logos and the crowd went wild. But was that the end? It seemed like something was missing. A few minutes later, we heard a faint chopping sound in the air. All of a sudden a black helicopter flew by and everyone went crazy when we all noticed that it was an Encom helicopter with big logos on the side. A giant spotlight focused on it as it flew by and somehow the logo and stripes on the side glowed red like a lightcycle. There's video below.

Each time the helicopter would pass, I could see a guy standing on the edge about to jump out. After circling the area, with the event cameras still focused on it, we noticed that something "fell out" and all of a sudden a parachute popped open in the sky. The guy in the helicopter had jumped out and whirled wildly through the air in the crazy winds I mentioned earlier. He eventually landed to the left of the stage but was whisked away. Suddenly, the event was over, even though no one knew it was. Everyone stood there looking around, questioning if that was it, and indeed it was, but it might not have occurred exactly as originally planned.

Encom Helicopter

During Alan Bradley's presentation he paused at the end of his speech and looked up in the sky, and it's my guess that the helicopter was supposed to appear and disrupt his presentation. I also think it was supposed to be Sam Flynn in the helicopter jumping out, but because we never saw or heard from that guy at all, no one really knew. It was a fantastic setup that they put a lot of money into and I loved the concept and being a part of it, but it probably would've been a bit better if it had gone as originally planned. I was also hoping that the parachuter would appear on stage after landing or have some other involvement, but he never did.

That said, this was still an awesome event, even though I think the finale confused everyone and left quite a few of the attendees let down because it ended so abruptly without any explanation. If this is a precursor to whatever they may be planning for the San Diego Comic-Con this July, I can't frickin' wait to see what'll happen there. Like I said, this was a brilliant concept and everyone around me seemed to be enjoying it as it was going down. There was plenty of energy and excitement at the event, just no real payoff, although it was awesome to all of a sudden see an Encom branded glowing helicopter fly right into this press conference and drop off some skydiver (supposedly being Sam Flynn). That was the highlight of this event and the night.

That seems to be all to report on for now, but interestingly, Alan Bradley did mention that they've included some 15 new levels in Space Paranoids designed by Kevin Flynn himself. I have a feeling there is a lot more to the Tron Legacy viral that we'll be seeing over the next few days once that game hits online and word of this event spreads around the world. You can see a few more photos from this below and we've heard there might be an official video put together soon as well. Stay tuned for more updates on the Tron Legacy viral!

Encom Press Conference

Encom Press Conference

Encom Press Conference

Find more posts: Hype, Tron Legacy, Viral Marketing



Viral? This would have been so much cooler if everyone didn't know it's just a massive publicity stunt to hype the movie. The best virals are those that people don't know are virals until after the fact. This just seems like pointless marketing...

Nacmac on Apr 3, 2010


#1 agree. Way too much set up.

jeffrey on Apr 3, 2010


. . . and yet you've paid enough attention look, read, and post about it online. I think that's evidence of a successful campaign.

Mutant Pie on Apr 3, 2010


#3 Maybe it was just Alex's p.o.v of the situation. This article gave me the impression that it was awkward.

jeffrey on Apr 3, 2010


whoever the nubs were who were supposed to run up front and disrupt the show missed their cue. 42 entertainment: don't rely on people from conventions to actually step up to the plate. it should have been all planted employees/ performers putting on a show. mixing the two didn't really produce the results you wanted. i agree crowd participation is a great way to go but when you give somebody 15 minutes to prep??? they are prob going to fail. even at something simple.

luke on Apr 3, 2010


Wish I could've been there.

Daniel Felts on Apr 3, 2010


#1 - I don't man, I think this was very well coordinated. #4 is right, it's probably just my perspective, I look at virals like this from the "big picture" viewpoint, seeing everything that's going on. But everyone else there had no clue what was going to happen. They also just released some new videos on that seem to clear things up it looks like.

Alex Billington on Apr 3, 2010


They are over-hyping this waaaaaay too much.

Cody w on Apr 3, 2010


Seems like it was a great idea but poorly executed. Even Sam Flynn's video of what happened doesn't really show what happened. It's cool and it will be interesting to see what comes next but they need better timing between the actors. Thanks for posting.

Moviegimp on Apr 3, 2010


At least they're putting some extra effort into the marketing of this movie, even if it doesn't always work as planned (probably the windy SF weather messed up the timing of the event's night). And Cindy Morgan still looks damn hot...

it's all in the wrists on Apr 3, 2010


I was there, and I can tell you it was an awkward affair. It seemed as though it wasn't rehearsed well, and it was extremely windy down on the warf during that time which may have thrown off the helicopters timing a bit. Also, there was a bit of interruption going on in the beginning of the "conference". People kept putting their cameras, phones, and posters up in front of the camera to block the P.R. woman's face as she was speaking. It didn't seem to be part of the Flynn Lives planned interruption, but if it was then it was well executed. The ending really did leave the crowd confounded though, although the crowd of spectators slowly dispersed you could hear a lot of people in the crowd going, that was it? I think this was due to the lag time between Bradley finishing his speech and the Helicopter making it's passes, but the general feeling was that we were left thinking it was anti-climactic.

Emcomm Employee #2407 on Apr 7, 2010

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