Super 8 Viral Update: New Rocket Poppeteers Website Launch

July 28, 2010

Rocket Poppeteers

Ooh I get so excited when a new viral that actually kicks ass comes into play! You probably heard about the Rocket Poppeteers ice cream trucks that made an appearance at Comic-Con last weekend, delivering ice cream treats and swag in hopes of building some early viral buzz for J.J. Abrams' Super 8. Not long after that unveiling, an actual website for the ice cream company has launched at This is the latest major news (via MovieViral) since finding the Scariest Thing I Ever Saw site. There's not much on the new site except for a sign-up form for "New Recruits" to a top secret Rocket Poppeteers project. I'm in!

When you visit the site it shows a basic Flash intro page with a choice of either enlisting to "Join the Rocket Poppeteers Ranks" or "Fly the Rocket SSF1" which is currently grayed out as "Coming Soon." On the sign-up page, you can either sign up as a "New Recruit" or fill out a "Candidate Verification" form for those who are already candidates (to become an astronaut?). I'm not sure where this will lead, but it's quite interesting to see each step, especially knowing that it eventually leads to the arrival of some alien species on our planet. Gives me chills just thinking about it. Check out the site and we'll keep you updated on all of the latest news!

Rocket Poppeteers Website

Find more posts: Cool Stuff, Hype, Viral Marketing



This Viral Marketing is awesome the movie will be legit

Rob on Jul 28, 2010


Its JJ He Always Delivers

NafiisW on Jul 28, 2010


I'm really digging the theme song on the site haha. Viral marketing for it seems pretty cool/fun so far. I wonder if they're going to do anything cool at Comic-con 11.

Jesse Gouldsbury on Jul 28, 2010


Wonder what the code is under the Official Use Only. Maybe a hint. It's different on both applications. Also there are initials on the second one at the bottom. P U R? P U N?

Ratchet7 on Jul 29, 2010


this reminds me of the part in the movie "The Longest Yard" where right after cockblocking on of the defensive linemen by planting th eball right in his groin, they huddle up and laughing the whole time suggest, "if he fell for it once, he'll fall for it again..."...JJ the Hack must be laughing his ass by now...first Cloverfield, now this steamer...apparently P.T. Barnum was right all along...

blasphemer on Jul 30, 2010


This is awesome!..JJ does it again! #5....crazy talk! The viral for Cloverfield was ( and still is) brilliant as well as the film. Still the most orginal project out from the Cinema Gods besides District 9.

Clover on Jul 30, 2010


Complaining about viral marketing for a movie does not make any sense to me, please explain.. Did you pay for the marketing? Are you offended by the content of quirky old time commercials? You spent 20 minutes on the Rocket website and found that is did not answer all of life’s questions? I may just be some 30 something housewife here not a Marketing professional or a Movie critic like most of the disgruntled ones that have obviously posted the flaming comments =/ but,I like finding what I consider little gems like that site, I appreciate the extra effort they make in not just promoting by cramming the 5 second trailer in your face for months.. But by trying to create a mystique or a fantasy for your own mind to roam around the concept or idea of what is simply a movie. Find joy and amusement in the little things folks, weather the outcome is what my mind cooks up at the end or not won’t matter. It was the trip my mind went through and the discussions you gain around what your mind cooks up. That is the coolest aspect of this viral craze.

Just some chick on Sep 1, 2010

New comments are no longer allowed on this post.



Subscribe to our feed -or- daily newsletter:
Follow Alex's main account on twitter:
For the latest posts only - follow this one:

Add our updates to your Feedly - click here

Get the latest posts sent in Telegram Telegram