Super Creepy Evidence Bag for 'Let Me In' Arrives in the Mail

July 14, 2010

Let Me In - Evidence Bag

With Comic-Con coming up, a teaser poster, and international trailer, we know Overture Films has started marketing for Matt Reeves' Let Me In, the revamp of Let the Right One In. Overture did a very kick-ass job marketing The Crazies with a big viral event, and it looks like they're following the same path for Let Me In. A mysterious box arrived from an address in Los Alamos, NM on my doorstep today containing an evidence bag with a nasty, blood-covered funnel inside. Call the cops? No, it's actually an awesome bit of viral swag for Let Me in. If you've seen LTROI, you'll remember that scene in the forest where they drained blood out.

Let Me In - Viral Funnel Evidence Photos

Let the Right One In

I've added a reference shot from Let the Right One In of that draining scene, to remind you (courtesy of io9). The evidence bag label only says it was recovered by "K. Olson," rest of the information is unknown, but date and time of recovery is "2/17/83, 8:22am." I actually think some people might get one of these and actually freak out, but I think it's an awesome, and totally creepy, way of building some strong viral buzz for Let Me In, which is hopefully very dark. I hope this is only the start of a bigger viral for the movie, but only time will tell. Overture has a presentation for Let Me In at Comic-Con on Saturday morning. We'll be there to cover it!

Find more posts: Feat, Hype, Photos, Viral Marketing



why they do this??? why???

srdiaz on Jul 14, 2010


That is an awesome little bit of promotion. Wish i got one. Only hope that the movie is as strong as the original.

Heckle on Jul 14, 2010


lol alex u mustve been freaked out for a second there rofl

Logan on Jul 14, 2010


Your house must be full of cool shit like this, I'd love to see a video tour someday for sure.

peloquin on Jul 14, 2010


JAjajajaa..creepy and funny...Yes show us more cool stuff Alex.. jaja

Sakyo on Jul 14, 2010


jajajaja? is that how fat people laugh??

... on Jul 14, 2010


I'm confident in Reeves. And I'm one of the few Swedes who didn't get crazy about the original. A bit too stiff, pale and a tad boring acted for my liking.

ryderup on Jul 15, 2010


LOL that's how people laugh in Spanish

taptup on Jul 15, 2010


Man thats cool its like a prenup to a Press Kit. No Disk???

werdnafaz on Jul 15, 2010

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