Trippy Interactive Site for Aronofsky's 'Black Swan' Launched

October 21, 2010
Source: Official Website

Black Swan

Fox Searchlight continues to impress me with their marketing. The indie studio has launched a website for Darren Aronofsky's Black Swan located at the appropriately titled (which makes sense because the film is about a ballerina achieving perfection - watch the trailer). The site features a calendar-like layout where "fragments" of the film are unveiled specific days, essentially a countdown. You can post individual fragments to your social networking site of choice. It even comes complete with a Twitter account and Facebook page for Natalie Portman's character Nina Sayers - @TheSwanQueen. Check it out!

Black Swan Website

A thriller about the relationship between a veteran ballet dancer and a rival who's looking to win the same role in the new production of Swan Lake. Co-starring Winona Ryder, Vincent Cassel and Barbara Hershey.

Black Swan is directed by award winning iconic filmmaker Darren Aronofsky, of the films Pi, Requiem for a Dream, The Fountain and The Wrestler previously. The story and script were written by newcomer Andres Heinz and revised by Protozoa Pictures' exec Mark Heyman (Cha Cha de los Chans). Fox Searchlight will be bringing Aronofsky's fifth feature film, Black Swan, to limited theaters starting on December 3rd this fall.

Find more posts: Cool Stuff, Hype, Indies, Viral Marketing



This is seriously the best they can do for this film? A GIF Advent calendar and a twitter account for the lead character? I hope they have more than this up their sleeves.

Jonah on Oct 22, 2010


What else do you want to see...? There's only so much they can do for this before it's considered overload. I like what they've come up with, a lot more unique than most movie studios!

Alex Billington on Oct 22, 2010


I think it's perfect, although I love the reference to a "Gif Advent Calendar"....what's in store for us tomorrow!

Corey on Oct 22, 2010


He did this same kind of website for Requiem For A Dream.

None Too Impressed on Oct 22, 2010


I didn't notice something straight away until i kept staring at the screen and it was done with subtle movement but when i noticed it my jaw dropped.

werdnafaz on Oct 22, 2010

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