Tron Legacy Viral Event Recap + Trailer Premiere in IMAX 3D

February 27, 2010

Tron Legacy

Last week, Disney kicked off a big viral game for Tron Legacy that resulted in the unveiling of this special event held today (Saturday) in five major cities around the world. The tickets were given out on a site called Pit Cell and the event sold out within 20 seconds. Our event in LA was hosted at The Bridge in IMAX 3D. Right at the beginning, the lights went down, the two minute trailer premiered, and then the lights came up. But the audience demanded they show it again, so to allow time for the print to be rewound, they brought up Tron Legacy director Joe Kosinski and original Tron director Steve Lisberger for a quick Q&A as well.

I don't have a transcript of the Q&A (HitFix does), but it was great to see these two collaborating so much. More often than not we don't see creators of the original working on sequels like this that are hitting some 28 years after the original, but Lisberger seems intimately involved and has a lot of faith in Kosinski. The trailer itself looked incredible in 3D. It's a full two minute trailer with lots of footage inside and outside of the Tron computer world. It starts off with Sam Flynn (Garrett Hedlund) in the real world and we get to see Alan Bradley (Bruce Boxleitner) talking to him about how his dad disappeared. We also get to see some sweet shots of Michael Sheen, Olivia Wilde, Beau Garrett, and of course, Jeff Bridges! I got chills watching.

I'm not going to describe the entire trailer to you, because it'll be online in a few days and I prefer to just let it speak for itself. I actually can't wait to watch the it again over and over. I've heard that we'll have to work through another viral game to get to the trailer online, so stay tuned. I don't know about everyone else, but Tron Legacy is now my most anticipated movie of 2010 hands down. Everything about it is perfect - the world they created, casting, characters, the way it looks, even Daft Punk scoring it. I'm unabashedly excited. Peter Sciretta from SlashFilm and I also recorded a video blog talking about the trailer - watch it below:

I think some people had way too high of expectations for this event. It's not due out until December 17th, so we've got a long way to go, a 10 full months, and that means there's plenty more to come (both virals and footage). This was the first time we've ever seen any REAL footage from Tron Legacy anyway. They still have a lot of work to do and a long way to go which means there's more we'll eventually see. So if there are any of you that are let down by the fact that there was this much of a build up for only a two minute trailer, I'm certain you'll forget all about this by the time the movie comes out. For more recaps of the event, visit: SlashFilm, Collider, HitFix, UGO, or ComingSoon. You can find all our Tron Legacy coverage right here.

Find more posts: Hype, Tron Legacy, Viral Marketing



sounds great hope this leads Hedlund to bigger and better things he is a very underrated actor hope he gets the Captain America gig since he is a finalist

nelson on Feb 27, 2010


you can also see a very detailed account of the trailer/event at

brad on Feb 27, 2010


Peter Sciretta looks just like Jeffrey Combs in The Frighteners.

J on Feb 27, 2010


I think if they had called it a "trailer premiere" instead of an "exclusive limited event" they could've avoided the backlash. The overall feeling is the trailer was fantastic, but the event wasn't managed well - with all locations excluding LA only seeing the trailer once, and everyone but LA only getting a trailer. All-in-all, I don't think people are going to dwell on the "failure" of this event (if that's how they see it), because there will be so much more in the coming months.

Nick Butler on Feb 27, 2010


Love IMAX (ofcourse) but not much use in showing a 3D movie not recorded in 3D. Not worth the suffering if it doesn't REALLY hit you.

peter T'Sas on Feb 27, 2010


This will be 2010's Avatar. I cannot wait to see more. This trailer did exactly what it was supposed to do. Make us want more. I can't wait for the simple things, like QuickTime HD screen grabs as my desktop wallpapers. Ha Ha, lame I know but those images today were simply incredible!!

Ezgoo on Feb 27, 2010


dude i totally mailed you i better get that T-Shirt

DoomCanoe on Feb 27, 2010


#5 - This movie WAS shot in 3D with the same PACE 3D cameras that Avatar used (although they used newer versions of the technology - so it'll look even better). This movie WAS shot on 3D, no question, so IMAX is the way to go! Plus we're revealing a bit about its IMAX presentation tomorrow, too.

Alex Billington on Feb 28, 2010


oooo it comes out on my Birthday!!!!

Kim Preston on Feb 28, 2010


I love this film,but I don't know how to download it.

wang on Feb 28, 2010


Glad to here That Tron Legacy was shoot total in 3D cameras and not filmed in 2D with a conversion in mind.

Cineprog on Feb 28, 2010


Peter Sciretta is a dorky MFer.

Shawn Keim on Feb 28, 2010


Alex, You have fantastic taste in shirts 😀 Also, I can't wait to see this flick. It's amazing how long it's been going through production, and now it's less than a year away. I usually don't get into all the viral advertising crap, but they seem to be doing a good job with this one. Reminds me of the Dark Knight virals they did, although I think Dark Knight had the best marketing ever. I wanna see the trailer now 🙁

Squiggly_P on Feb 28, 2010


they didn't have to rewind the trailer peter... it plays through and then you thread the projector again. 🙂

ha1rball on Feb 28, 2010


Really can't wait to see this one, especially in IMAX 3D.

Dan on Feb 28, 2010


Awesome interview ... you two are crazy discussing film together!

MGBPeregrine on Feb 28, 2010


Alex you lucky bastard................. Peter, How is all I ask HOW!!!

SHANEDAV on Feb 28, 2010


Fans and bloggers waited and traveled for a 2-minute trailer that will likely be online this week and attached to Alice in Wonderland next weekend. What was the point? Some of the footage we saw at Comic-Con last year. Disney really dropped the ball on this and many empty seats in NY.

Clover on Mar 1, 2010

19 light your Flynn shirts.

Clover on Mar 1, 2010


I was one of those bloggers who waited 4 hours for this trailer. Im telling you, in my opinion, it was worth the wait and none of the footage was recycled.

Ezgoo on Mar 1, 2010


#19 - Already did, but couldn't find anything on these new shirts.

Alex Billington on Mar 1, 2010


To # 20. Yes it was, at the beginning, the footage was the same we saw at ComicCon. At least in NY it was. My shirt has a hidden message in the black light. Check your viral for support.

Slipstream on Mar 1, 2010


Honestly I'm pretty upset that this movie wont be in 2D. I'm a huge scifi fan (and a big fan of the original "Tron") and I'm also a scifi writer. Avatar was the first movie I saw in 3D in a very long time, I loved the movie but i wish i saw it in 2D. For some reason and, i know I'm not alone in this, 3D gives me a headache and hurts my eyes, so I really wish the movie was going to be in 2D as well. Please don't tell me this is the new wave in technology since the Vincent Price movie "House of Wax" was released in 3D in 1953.

jessica on May 15, 2010

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