Viral Encom Press Conference in San Francisco Next Weekend

March 25, 2010

Alan Bradley - Encom

Flynn Lives! I knew these Encom badges being sent out were more than just swag! A press release has been posted on the official (viral) website this morning for Encom International and a new video featuring Bruce Boxleitner as Encom's "Executive Consultant" Alan Bradley has been posted on IGN. Looks like the Tron Legacy viral is about to really explode soon. The press release has information about an upcoming press conference being held in San Francisco on April 2nd starting at 8PM. And get this, the "meet-up" is being held at a huge industrial plaza in downtown San Francisco. Is this Joker viral all over again, I hope?

I've included an embed of the video below, in which Bradley talks about what's going on in a faux-interview with IGN's Eric Moro. The press release says that Bradley "will introduce the latest addition to the Encom International product library" next Friday. Some kind of software or new video game or something like that? Don't forget that all of this is part of the bigger story of Tron Legacy, as we all know that Encom stole all of Kevin Flynn's work in the original Tron and now they're a huge, successful company. Somehow they've retained Bradley as an "Executive Consultant" at the company. That's exactly why this announcement is so mysterious and intriguing. What will they be announcing and why is he so intimately involved with this?

The press conference and reveal will take place at 8PM at Justin Herman Plaza (Google Maps link) on April 2nd, which is where they'll "unveil the next generation in Encom innovation." That plaza is located on the east side of San Fran near the Embarcadero Center. I'm not sure what exactly will be happening, but this already reminds me of the big Joker viral meet-ups for The Dark Knight that took place at parks and plazas exactly like this. And since WonderCon is happening next weekend in San Francisco anyway, this kind of all makes sense. Don't worry, we'll be there! Just don't forget to bring your Encom employee ID badge, too!

Find more posts: Hype, Tron Legacy, Viral Marketing



Cool, although hoping they'll also announce some other places. My Encom badge got delivered yesterday, so fingers crossed they'll hold a similar event in London 🙂

Miss Geeky on Mar 25, 2010


Got my badge but can't go. Having car probs maybe will make a LA one

SHANEDAV on Mar 25, 2010


#3 - There isn't one in LA. Press conference is only up in San Fran this time. You definitely should try and attend! #2 - Um, then this isn't for you, simple as that. You don't need to participate, but there's nothing wrong for this. Everyone who does get involved LOVES this stuff and it's an awesome way of giving something for the fans to play with until the movie comes out.

Alex Billington on Mar 25, 2010


I understand that now studio would go up to any extent to promote their film but this is getting way beyond promotion... this is all make belief shit. Flynn Lives and now this interview... It's a Movie... Promote it like one. All this viral game and secrecy ain't gonna work jack shit for the worldwide publicity. A viral spy game for a teaser premiere makes me wanna throw up and now this badge. How much would they over-rate the film? On a Logical level, people interested in this promotional drama or not, they're still gonna watch it the first day. JUST IMAX 3D FACTOR IS ENOUGH FOR ME.

M. Singh on Mar 25, 2010


Alex, Question for you: I have never attended a viral event and may never get the chance since I live in Washington, DC. When they did the worldwide thing, the place they picked in DC is an area that is not easy to get to for the majority people during the day; they could have picked DuPont Circle and they probably would have had a nice turn out since it is on a metro line that has easy access to three colleges. Anyway onto the question. At these viral events do they try to sell stuff or do they just hand stuff out and/or make people do something to get excited for the film? I kind of agree with #2 in that it seems like a waste of studio money just to fire up a couple hundred people who are going to attend the movie opening weekend anyway. If they sell stuff then it kind of makes sense b/c they are just cashing in on the rabid geek market.

blester01 on Mar 25, 2010


um...after watching that cool vid, I read the comments. And before I had finished reading them, I got redirected to, and some halfnaked girl was posing in a hallway in some vid, lol 🙂

David Banner on Mar 25, 2010


Found new website enter Alan Bradley in or other names in from Encom ID Trying to get in to his encom e-mail

Jonny Quest on Mar 25, 2010



Jonny Quest on Mar 25, 2010


Bring it to NY please!

jeffrey on Mar 25, 2010


#5 - They usually hand out things... I've gotten a few t-shirts that say Flynn Lives on them and there's always some kind of cool swag. I'm pretty sure there is going to be a lot given away at this event because it seems like they're going all out and trying to pull all the stops this time. They can't always be right in your neighborhood, but if you're really interested, you definitely should try to attend (wherever the events are)!

Alex Billington on Mar 25, 2010


will definitely be at the press conference. finally got my badge in the mail today, but the friend I am dragging along with me won't have one. hoping that won't be a problem?

Ally on Mar 26, 2010


Aww sucks. Just got my badge today. But I can't get over there. Oh well. It's still cool looking though.

Daniel felts on Mar 27, 2010

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