Viral Video for the Lots-o-Huggin' Bear from Pixar's Toy Story 3

April 24, 2010
Source: Upcoming Pixar


Pixar has always done an exceptional job marketing their movies, but with Toy Story 3 they've continued to top themselves, most likely because these are all the same characters they began with in 1995. Upcoming Pixar has discovered this new viral video for the movie (that was actually created by Pixar themselves) that's a vintage commercial (circa 1983) for the Lots-o'-Huggin' Bear, better known as Lotso, who plays a pivotal role in the sequel. This video is just too damn adorable not to feature, so check it out below. The fact that Lotso originated in the 80's is actually part of the story, as he's (one of) the oldest toys in the movie. Enjoy.

Woody, Buzz, and the rest of their toy-box friends are all dumped in a day-care center after their owner, Andy, departs for college. Tom Hanks, Tim Allen, Joan Cusack, and John Ratzenberger will all be back.

Toy Story 3 is being directed by Lee Unkrich, another one of Pixar's creative masterminds who previously co-directed Toy Story 2, Monsters, Inc., and Finding Nemo. The screenplay was written by Michael Arndt, the Oscar winning screenwriter of Little Miss Sunshine who is a newcomer to the Pixar family. Disney will be bringing Pixar's Toy Story 3 to theaters everywhere in both 2D & 3D starting on June 18th in summer.

Find more posts: Hype, To Watch, Viral Marketing



is that pedobears cousin?

FuturePhilmMaker on Apr 24, 2010


Pixar are pretty good when it comes to humor. I hope that TS3 will be focused enough for the general audience to make it a family classic.

my hobby on Apr 24, 2010


Haha thats awesome all the way down to the lunch boxes.

JimD on Apr 25, 2010


It`s a nice remiscent of the 80s with all those cuddly toy commercials (and let`s not forget the products themself).

Mr.Cookie on Apr 25, 2010


You have to admit, this commercial idea is genious. It makes me want one of those bears! I can't wait for the movie. It should be good.

KK on May 1, 2010

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