Cannes 2011: First Photos of Hollywood Promo Art on The Croisette

May 10, 2011


As the Cannes Film Festival is also a destination for European vacationers and those eager to catch a glimpse of celebrities, in addition to film critics and filmmakers, the main street in the city known as The Croisette is always covered with massive Hollywood advertising throughout the fest. My first year (2009) I walked up and down the entire street and snapped tons of photos providing us a look at some of the early marketing materials on display. However, this year's selection of Hollywood banners on display was kind of measly, and there's not much sales artwork either. But take a look at this 2011 gallery I have put together.

These are the best photos of all the major banners that I've got at the moment, as I took all of them myself.

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

Cannes 2011 - On the Croisette Photo

A couple of things to look out for: the banner for The Adventures of Tintin has Tintin carrying a gun, unlike the first look photo. The display for Transformers 3 was a giant video screen (hence why it looks bad). Also, I tossed that final image in because I knew some fans would be excited to see an Ender's Game promo banner, which means this movie is definitely coming up soon (it was recently bought by Summit). I really like that Cowboys & Aliens artwork as well, but everything else was pretty bland. There was also a display for Cars 2 that was covered up (I'll add it later when it's revealed) and some gigantic boots for Puss in Boots that also had not been unveiled. Hope you enjoyed this glance at the marketing on the Croisette!

Find more posts: Cannes 11, Feat, Hype, Photos



Cowboys vs. Aliens !! delicious om nom nom

Oliver J L on May 10, 2011


Whoah, I didn't know Enders Game was even greenlit!

dolphin on May 10, 2011


Yea, with Summit taking the US rights recently, I think they're trying to finalize sales/financing here in Cannes to REALLY get it greenlit. 😉

Alex Billington on May 10, 2011


Ya for Tin Tin!!!

Matt Schmieding on May 10, 2011


I like Tin Tin, Super 8 and Transformers, but no interested in the rest..Cowboys vs Aliens, the trailer just was to bland, like this story has been told before...

jah p on May 10, 2011


WHEN THE FUCK DO WE GET A TINTIN TEASER OMG. If not at Super 8 then I will be livid

Anonymous on May 11, 2011


It is a sad state of affairs for films and marketing films in France when the fucking SMURFS movie is your first picture of the "BEST BANNERS" you saw.

Anonymous on May 11, 2011

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