Charming Poster for Crowe's 'We Bought a Zoo' Needs No Star Power
One of the worst trends in poster design comes in the form of floating heads, and that usually comes when a romance or drama arrives that can't easily be conveyed in a single image (or imply lacks a creative team to do so). Many of these types of posters can be seen in our recent highlight of common trends in Hollywood movie posters, but thankfully, We Bought a Zoo, the promising drama from Cameron Crowe starring Matt Damon and Scarlett Johansson doesn't need the faces of its good-looking leads, but rather just a simple image that could even double as a cover for the book on which the film is based. See it in full below!
Here's the poster for Cameron Crowe's We Bought a Zoo from the director's official website The Uncool:
A father moves his family to the countryside to renovate and re-open a small zoo in Southern California.
We Bought a Zoo, adapted from Benjamin Mee's book, is set in Southern California, and about a father who moves his family to the countryside to renovate and re-open a struggling zoo. 20th Century Fox is producing the film, directed by Oscar winner Cameron Crowe (of Say Anything, Jerry Maguire, Almost Famous, Vanilla Sky, Elizabethtown), from a screenplay written by Crowe & Aline Brosh McKenna (Devil Wears Prada, 27 Dresses, Morning Glory). Fox is bringing We Bought a Zoo to theaters starting December 23rd.
Reader Feedback - 7 Comments
Its a fantastic poster.
Xerxexx on Nov 8, 2011
Whimsical, clever, fun. This came from a studio?!
thesaurusrs on Nov 9, 2011
This is great poster. Really stands out from the crowd. My thoughts are here: http://mikiedaniel.wordpress.com/2011/11/09/we-bought-a-zoo-paw-print-poster-thumbs-up/ - let me know if you agree!
Mikie Daniel on Nov 9, 2011
A5J4DX on Nov 12, 2011
I think this is one of the best movie posters I've seen all year! It's definitely creative and reflects just want the movie is about. I have to say there's a ton of creativity been put into this movie, especially how the soundtrack was written - with Crowe using Sigur Ros' music for his inspiration, then asking its lead singer, Jonsi, to write the whole movie soundtrack at the end of filming. Check out "Gathering Stories" which was co-written with Crowe himself, it's epic!! http://www.npr.org/blogs/allsongs/2011/11/15/142238264/song-premiere-j-nsi-gathering-stories#commentBlock
Emma Aistrop on Nov 15, 2011
I like it now almost as much as I did back in 2009 when my partner designed it for the "Footprints" conservation program at Philadelphia Zoo. If imitation is flattery, we're blushing for sure.
Nat Gutwirth on Dec 29, 2011
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