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Check This Out: Morgan Spurlock's 'Greatest Movie Ever Sold' Poster

by Alex Billington
March 4, 2011
Source: Yahoo

Morgan Spurlock's The Greatest Movie Ever Sold

I'm so excited to write about this because I absolutely loved it when I saw it at Sundance and it's coming out in a few months! Yahoo has debuted the first poster for Morgan Spurlock's new doc The Greatest Movie Ever Sold which premiered at Sundance. The doc explores product placement in movies and is also funded 100% by product placement. It's a brilliant concept and yes, Spurlock did actually get all those sponsors on his body, and the movie is officially known as POM Wonderful Presents: The Greatest Movie Ever Sold. I've been drinking POM since and it's delicious. If you love making films, this is a doc that you must see, it's such a meta exploration into advertising & film and Spurlock makes it incredibly entertaining to watch, too.

Morgan Spurlock returns with tongue-in-cheek perfection as he examines the world of product placement, marketing and advertising by making a film financed by product placement, marketing and advertising.

The Greatest Movie Ever Sold is directed by acclaimed filmmaker Morgan Spurlock, of the documentaries Super Size Me, Where in the World Is Osama Bin Laden? and The Simpsons 20th Anniversary Special. The writing is credited to Spurlock & Jeremy Chilnick. This first premiered at Sundance and was bought by Sony Pictures Classics. POM Wonderful Presents: The Greatest Movie Ever Sold will hit theaters starting April 22nd this spring. There will be lots of additional product tie-ins to come! Hopefully we'll see a trailer soon.

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Reader Feedback - 9 Comments

I like Spurlock and his documentary/movie making style I'm looking forward to his latest endeavour.

Last at 1st on Mar 4, 2011

Supersize Me changed my opinion of documentaries. I'll be watching this for sure.

Jace on Mar 4, 2011

Hell yea! You should also check out Cate's new article on documentaries (for more to watch too): https://www.firstshowing.net/2011/why-documentaries-can-and-should-be-considered-cool/

Alex Billington on Mar 5, 2011

Consider it done!

Jace on Mar 5, 2011

I'm unconvinced by Spurlock. I mean Super size Me was well made and interesting, but I found Where in the World Is Osama Bin Laden? to be patronizing to the point of being offensive. Also, it strikes me that he is a vain man. All his films have his face on the poster, and despite their varied subject matter, they all appear to be about him. Something to think about.

Lebowski on Mar 5, 2011

Product placement always reminds me of The Truman show (love that film). I'm very interested in seeing how deep this rabbit hole goes.

Desraider on Mar 5, 2011

"...the movie is officially known as POM Wonderful Presents: The Greatest Movie Ever Sold. I've been drinking POM since and it's delicious." You sure they haven't paid you, Alex!? 😛

Tyler Danger on Mar 5, 2011

Hahahaha no no I promise... I'm always just kidding! 😉 But it did get me to buy a lot of POM after, I love that stuff so much, it is delicious. But no they're not paying me... yet. Maybe I should consider a sponsorship too? POM Wonderful Presents: FirstShowing.net! 😛

Alex Billington on Mar 6, 2011

Product placement has been a part of Hollywood movies for many many decades, so this should be an interesting doco.

converse on Mar 6, 2011

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