Interview: Morgan Spurlock Talks Product Placement & Making Docs

April 20, 2011

Morgan Spurlock

POM Wonderful Presents Alex's Interview! I'm kidding, I'm not sponsored by them (but I do love POM - get in touch!). He's traveled the world, put himself in danger, but for his next documentary, filmmaker Morgan Spurlock decided to explore his world of filmmaking by making a documentary about product placement, marketing and advertising, financed entirely by product placement, marketing and advertising. The result is The Greatest Movie Ever Sold and it was entirely funded by all of the sponsors seen on Morgan's body. I saw this at Sundance, but met up with Spurlock a few weeks ago in Vegas for an in-depth 20 minute chat.

Watch my full interview with The Greatest Movie Ever Sold director Morgan Spurlock:

You can read my review, watch a video review from Sundance, or watch the trailer for The Greatest Movie Ever Sold. I've been a fan of Spurlock and his work for a while and was excited to finally sit down and talk with him, especially about this specific film. Go check out this new doc as soon as you can, I really loved it!

The Greatest Movie Ever Sold was directed by acclaimed filmmaker Morgan Spurlock, of the documentaries Super Size Me, Where in the World Is Osama Bin Laden? and The Simpsons 20th Anniversary Special. The writing is credited to Spurlock & Jeremy Chilnick. This first premiered at Sundance and was bought by Sony Classics. POM Wonderful Presents: The Greatest Movie Ever Sold will hit theaters starting on April 22nd.

Morgan Spurlock The Greatest Movie Ever Sold

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He's a genius, and I love him ha.

NickW on Apr 20, 2011


Great great questions, thank you 🙂

Alicia on Apr 20, 2011


Spurlock should try making a film that is not totally centered around himself.

Lebowski on Apr 22, 2011


nice interview, Alex, thanks. it's good to hear how genuinely interested Spurlock is in documentaries in general, and in trying to get the next generation more involved. true, his docs do focus around him as much as the subject he is targeting. while i prefer docs where the subject is king and the film-maker does not put himself so much in the foreground, agitators like Spurlock, or polemicists like Michael Moore, trigger the agreements, disagreements, and fuel the ongoing debate, which is surely better than apathy.

Anonymous on Apr 22, 2011

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