Kevin Feige Talks About Designing Mark Ruffalo's 'Hulk' in 'Avengers'

July 27, 2011
Source: Hero Complex

Hulk in The Avengers

On the final day of Comic-Con, Marvel unveiled the Hulk concept art poster to complete their first series of posters for The Avengers. Many people seemed to be excited for/pleased with the new Hulk, which is a good sign, but Marvel's Kevin Feige himself has provided an update for Geoff Boucher on Hero Complex on exactly how they came to designing the new Hulk and how he's going to look more like Mark Ruffalo. He provides some great quotes about their decision making process. "Hulk is Hulk. We're not going to reinvent the wheel," Feige says. "You will be able to see Ruffalo in there. That was a big revelation for us."

Feige is first asked about how different the new Hulk will be from others, saying he'll "be as different as The Incredible Hulk was from Ang Lee's Hulk in terms of its look and design, but it is Hulk." That concept art we saw over the weekend is "a very good representation of what he's going to look like. Hulk is Hulk." He even goes into details about his height (same size as in Incredible Hulk) and muscular build. "His muscles won't be quite as cut. We figure he's been the Hulk now for a few years and [is changing]. He's not as cut or as ripped as he was in Incredible Hulk. The most important thing is that face." And that's where it gets good.

Feige comments about the the concept art again, saying it's "a Hulk that let's you see the actor in there… It's just a concept painting, but in that you can see the [influence of Hulk artist Jack] Kirby, as people have already pointed out, but also, and equally important in this case, Ruffalo's eyes and his cheek structure. It is him." That's a good sign that they're off to an early start, but for anyone still hesitant or unsure, Feige's last answer explains how and why they came to this decision and I'm fully on-board with what he explains.

"It was something we actively avoided before. Hulk was Hulk, he's not any one actor and Hulk should look like Hulk. It was like Iron Man's armor, in a way, it wouldn't change depending on the actor wearing it. But we've taken a different approach because Hulk is Banner and, frankly, we came to question our approach. Why are we not doing it this way? So we did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature. When you keep that connection going between Banner and the Hulk and you have characters around him trying to reach Banner inside — 'Bruce, calm down,' and all of that classic Hulk stuff — it means more if you see the same actor throughout. I think before it was something we thought might look silly. We were nervous about getting it good enough [via visual effects] to work. Frankly, it was the same way we were nervous early on about making Steve Rogers skinny for Captain America. Is this going to look disturbing? Is this going to look silly? In the end, we got that one right. We're going to get this one right."

Anyone who has seen Captain America knows they pulled off a great movie, so if that's a sign of things to come, then we at least know Hulk is in good hands. Although we have yet to see a fully rendered shot of the Hulk, even in the teaser (though there is a glimpse of Bruce Banner), I'm feeling confident that Hulk is going to fit in well within Joss Whedon's Avengers. If you haven't seen the concept art shot of the Hulk yet, be sure to check it out in full, it's pretty damn cool and there's a faint image of Mark Ruffalo in the background. I'm excited to see more from Avengers, whenever that'll be, in the meantime stay tuned for the teaser online.

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at least they are going in a different direction without making the fans get pissed

Jericho on Jul 27, 2011


I kind of wished they would have stayed with the Hulk from the Norton film. Oh well

Chris Amaya on Jul 27, 2011


I kinda wished they would have stayed with Norton.

............... on Jul 28, 2011


he made a good bruce banner

howse the pale ale says on Jul 29, 2011


Very excited.

Nick Sears on Jul 27, 2011


He looks more like John Byrne's Hulk. I love this design!

JennyB on Jul 27, 2011


Did they NOT do this with Norton's Hulk? I thought I saw elements of Norton's expressions in there. He had the stubble 'n whatnot too. There's only so far you can go when you turn his skin and eyes green and widen his jaw to fit a ton of muscle beneath it

Richie on Jul 27, 2011


they had actually already created the model of hulk before they signed norton, so no, none of that was him.

Phillip Gockel on Jul 27, 2011


Am I the only one who thinks this Hulk looks like George Lopez?

DesinaCoda on Jul 27, 2011


Feige's an idiot. Why do these producers feel the need to talk when have no creativity whatsoever. He keeps talking and I'll pass on all his films. 

Stark on Jul 27, 2011


Producer's are the bosses of movies, they might not be the director but they're in charge technically. So calm down.

MarlonBrandosHelperMonkey on Jul 28, 2011


The new Hulk reminds me more of a gorilla than Mark Ruffalo.

Josh on Jul 28, 2011


I read this and saw "Blah Blah Blah Blah Blah". If I don't see this movie blame Ruffalo. He reminds me of who they'd pick to play the Hulk if it were it a TV movie.

............... on Jul 28, 2011


I love how people are making fun of how this Hulk looks yet this is the closest look to the comic book character...The Hulk in Ang Lee's film looked like Shrek. The Hulk in Incredible Hulk looked amazing for CGI especially with the attention to detail with the muscle tone and facial expressions but his head was waaaaay too small for his gigantic body. I am excited to see how this one turns out 🙂

Maxx on Jul 28, 2011


Can someone explain why Norton was not hired back?

WB Exec on Jul 28, 2011


 They didn't want to pay him, they need to cut costs with second-rate actors (probably spent too much on Scarlett Joshitson)

xemasxdx on Mar 12, 2012


I hope they make a Hulk film after The Avengers with Ruffalo. Bring in The Leader, doesn't have to be Tim Blake Nelson but it'd bs cool to see some kind of continuity within the films.

The_Kid89 on Jul 28, 2011


Edward Norton would have been superior to Ruffalo, this sucks, why did they have to tease us with norton already as hulk?

Adam L on Jul 28, 2011


Re-introducing Hulk for the 3rd time just with The Avengers kinda irks me. I dont need a new movie, but maybe something, a webisode, or something that connects him. Theyve done that with everyone else. Will they be taking their cues from the last Hulk movie? EVERY other character has been followed, explained and keep tabs on, but Hulk is the Wild Card, perhaps literally, but I want to know what hes been up to leading to the Avengers.

Voice of Reason on Jul 28, 2011


i wish i didn't see the marvel animation movie a few years ago. It was the Captain america movie + the avengers first mission. Don't remember the title It's disturbing that the movie was exactly like the, i'm pissed.

redguy on Jul 28, 2011


Marvel sucks enormously for cutting Norton out of the film.  Watching Scarlett Johanson cock a 9mm pistol beside all the other heroes was also clumsy and contrived.   Anyone that says Ruffalo is better than Norton at anything BUT sucking is an idiot. I'll wait for the stream. GG

xemasxdx on Mar 12, 2012

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