COOL STUFF

Mission Icefly Viral Follow-Up - Local Pick Ups Lead to 'Survival Code'

by Alex Billington
July 5, 2011
Source: MovieViral

This may be the last time we write about this Mission Icefly viral, as it looks like the path may be heading away from movies, but some of the most recent updates fall back into the cinematic realm (including Terry O'Quinn) and I had to follow-up one last time. Last we heard, the Test Subjects Needed viral lead to a countdown page at Mission Icefly, which unlocked a group of 15 cities that each got their own physical pick up last Thursday in a mission dubbed "Rescue". Similar to The Dark Knight or Tron, fans followed location-based clues to eventually find a full-size, light-up icefly replica, which unlocked another viral site.

It's becoming clear that this Mission Icefly viral might just be for 5 Gum, as some have said they've even seen the iceflies in recent TV commercials. However, I must say that the icefly prize that 15 people picked up following this last week, is frickin' awesome. There's an entire gallery of the fullsize icefly prizes (seen in Human Preservation Project display cases) over on Flickr, if you want to see more. Thanks to our friends at MovieViral for keeping us updated last week. I've included a photo of the icefly picked up below, as it's just awesome. Once all 15 were picked up, a video was unlocked above that links to another website.

This site is survivalcode.com and that's where you can see good ole John Locke, better known as actor Terry O'Quinn, who mysteriously pops up in videos and footage linked to Mission Icefly and this Survival Code page. The site has to do with finding these rare "iceflies" up in snowy Antarctica, and the next step is yet another locked door hidden in a snowy, frozen landscape with a countdown clock. If you click on "Start Your Journey" on that site it launches The Genesis, a 3-minute long video experience that, even if you don't like gum, you must watch anyway - it's very well made and just damn cool. And it has Terry O'Quinn!

I really love that video on the site. "As human beings, we experience every second of our existence through our senses… These sense of ours thrive on a perpetual stream of information, creating a constant thirst for new discoveries. They define life as we know it, and it doing so fuel the intangible." I wish we could continue to follow this, but I suggest going to MovieViral for updates, as it seems the story is now focusing more on Test Subjects in relation to this gum. There's apparently another viral site located at traelekinstitute.com, but the farthest we've reached is the countdown clock found in the door in the snow at the end (see below).

As always, we'll keep you updated on virals for movies. Be sure to watch the video at: survivalcode.com.

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