Mouth Taped Shut Viral Hunt Leads to 'Dragon Tattoo' Framed Flower

October 21, 2011
Source: SlashFilm

Flower from The Girl with the Dragon Tattoo

We've got a big update to the recent viral hunt started with the accident video clip from David Fincher's The Girl with the Dragon Tattoo. Yes, this viral is actually getting very interesting, leading to very rare and collectible objects. A new website was found via a message hidden in the crash clip. That launched an online marker for a pick-up in San Diego that was never made before a timer ran out. Today, a marker launched for a location in Los Angeles, downtown. One of the readers at SlashFilm picked it up - and it's a framed flower, a real replica from the film (see in the trailer), that's one of the pieces of art that Vanger receives every year.

So how did he find it? The first viral site was found, now the follow-up one is at /Lust. Appearing there, as part of this box viral, was a small picture and GPS coords pointing to an area near 3rd St. downtown Los Angeles. When this guy got there (the first one obviously), he found a package, labeled to Henrik Vanger in Sweden, and inside was one of these framed pieces of art. The package also contained a note saying "Congratulations. This is a unique item - the only one of it's kind." There's even a signature from David Fincher, which is pretty much the cherry on top. He also got some odd vintage tickets in the package too, but we're not sure what those are for yet. Some photos via SlashFilm:

The Girl with the Dragon Tattoo Viral Flower Art

The Girl with the Dragon Tattoo Viral Flower Art

The Girl with the Dragon Tattoo Viral Flower Art

As a recap on how this connects with The Girl with a Dragon Tattoo, in the story, Henrik Vanger (played by Christopher Plummer) hires journalist Mikael Blomkvist (played by Daniel Craig) to investigate a 40 year old murder/disappearance of his niece Harriet. One of the key elements of mystery in the murder is that Mr. Vanger has been receiving pieces of art from her on his birthday for every year, but has strangely kept receiving them after his disappearance 40 years ago. This explains why the numbering on the photo is #2 of 40, and presumably #1 must've been the one in San Diego. Where is it now? If you need to catch up more on the story and how all this plays into it, I suggest watch the 4-minute long official trailer, it covers all of this including a quick glimpse at the scene where you can see these exact framed flower art pieces on display.

I believe that they might be hiding 40 of these framed flowers around the country/world, which is why you can see the grid of squares filling up on the homepage. The previous one was updated with the quote "Everyone has secrets. It's just a matter of finding out what they are." This are some incredible collectible pieces of art, even if they are a flower, and they come with that awesome Fincher signature as well. Now I'm a bit angry I didn't go for this LA one, but I'll hope for more opportunities. I highly recommend following along on and What Is Hidden In Snow for more updates on this Dragon Tattoo viral as they arrive. There's at least 38 more of these flowers to find, right?

Find more posts: Cool Stuff, Movie News, Viral Marketing



Love it!

LMA on Oct 22, 2011


Fingers crossed that this treasure hunt won't only be in the US, I want to have the chance to track one down myself.

Crockett on Oct 23, 2011


Where are you from? With 40, I'd expect it to hit some big cities worldwide...

Alex Billington on Oct 23, 2011


Sweden, so there should be possibility for one here.

Crockett on Oct 23, 2011


I hope there is another one in LA i know made that lust page my home page, so hopefully when the next none comes up I"ll know.

guest on Oct 24, 2011

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