'TDKR' Operation 'Early' Bird Viral Unlocks Early Prologue Screenings

December 9, 2011

The Dark Knight Rises

And here… we… go. As the time ran out on the Operation Early Bird site revealed just yesterday, instead of launching a viral game or any more clues, the site just simply forwarded to a map. Operation Early Bird, which was indeed way too on-the-nose with its name, is a "viral" site linked to The Dark Knight Rises revealed yesterday. The map shows numerous dots for cities where a screening is occurring on 10PM next Tuesday, December 13th, giving fans who could get to the site before it crashed an opportunity to see the new jaw-dropping, amazing, exhilarating six-minute prologue a whole three days before everyone else does.

If you visit the site at now it'll auto-forwarded you to the map page, where you can see all of the locations and click on one of them to get tickets through Gofobo. Unfortunately, both the viral site and the Gofobo site crashed (and are still having problems) meaning most fans have stopped looking or given up. Additionally, many fans on twitter have replied saying it's just a map with the IMAX prologue theater locations anyway (and don't realize it's an early screening). As much hype as there is around this, Operation Early Bird was a considerable let down. Nothing happened, there were no games to play, it just unlocked a confusing map, the servers immediately crashed, and it left most fans nothing but frustrated.

The Dark Knight Rises - Operation Early Bird Map

I wish there was more to this viral to report on, but as far as we know, there isn't anything else. I would love to catch this prologue again at one of the fan screenings next Tuesday, but I couldn't even get to the Gofobo site myself, as it crashed, too, and hasn't been working since. This also doesn't help out any of the fans who don't even have a nearby IMAX theater showing the prologue, as they're only running this screening in all of the same theaters showing the prologue (only film-project IMAX). That said, if you want to catch this early and are in a city showing it, better hop that site on and reserve a ticket right away before they all sell out.

Finally, if you notice at the bottom of the map, there's two boxes to input coordinates and submit. Originally we thought this was to unlock each of the screening locations (but obviously not). However, the main TDKR website ( has updated with nothing but an audio clip containing distorted coordinates being spoken. While the Early Bird site isn't fully working yet, there might be some additional clues to be found once all of these are entered, but we'll have to keep trying and see what happens. Maybe they all mean nothing? For now, this is the latest with The Dark Knight Rises viral, we'll keep you updated!

Find more posts: Hype, Movie News, TDKR, Viral Marketing



I had to keep backing up and reloading but I eventually got through after 10 minutes. I'm pumped!

C. Salinas on Dec 9, 2011


you should try again...i got them....with a little persistence ūüôā

Danimal on Dec 9, 2011


same as that. and they are GPS coordinates, you just have to separate them with dots and - like you would any GPS coordinates

Anonymous on Dec 9, 2011


43.5913 -79.6506

Anonymous on Dec 9, 2011


I clicked the spot on the Map and got tickets to a showing on Broad Street in Richmond, VA but gofobo just sent me a confirmation for a showing in Hampton, VA which isn't even on that map.  I think they're showing this prologue in way more theaters than the initial lists showed and even more than the map shows.

peloquin on Dec 9, 2011


There is a red dot now at a navy base? Did someone unlock that one?

Franklin_Carpio on Dec 9, 2011


Bollocks. I clicked the spot for BFI IMAX in Waterloo, London. It said tickets available. How many do I want?(1 or 2?). 2 I Type. Sorry, it says, Tickets have JUST become unavailable. Again, Bollocks.

Ultim8 on Dec 9, 2011


Stupid! All the tickets have been taken for the Rave 18 in LA. Guess I just came just a bit late to the party.

Evan Rochte on Dec 9, 2011


Hey dudes this sounds like a disappointment but if I know the mr nolan who gave us memmento and inception there is more then meets the eye all pivots on dr leonid pavel and the secret 'case dismissed' screenplay referenced on screenrant my theory is leonid pavel is an acronym for daniel p love daniel is dr hugo stranges son leonid has to be hugo i think what about you dudes

Niallg on Dec 9, 2011


Just got my ticket. Chea! Thanks for the post Alex

Guest2 on Dec 9, 2011


i clicked science centre glasgow said no such venue only london which means the manchester venue is nt true either! chaos

cyril sneer on Dec 9, 2011


Hey I am just happy I am getting to see this for free. I would have paid for MI:4 but this saves me a ton of money. Which to this poor Batman fan is a good thing.

Raymond Morse on Dec 9, 2011


it turns out that the numbers being spoken on are the coordinates for the theaters.  well... that is the case for the 3 i heard and tried.

Steve Jorgensen on Dec 9, 2011


crap! oh well, maybe someone in chantilly or Washington DC will cancel, and I can go there

mm on Dec 9, 2011


The very last coordinates don't exist, put them into an addressbar, link to full trailer.

Hdent on Dec 10, 2011


Thinking we're going to get to watch Mission Impossible IV following the screening on Tuesday night -- a full 2 days before the Thurs Midnight showings! Just a theory, but the name Operation "EARLY BIRD" is what makes me think so. Sure -- it could just be an early bird rises reference, with regard to 1st come 1st served on the passes. However -- I'm thinking that we get to see MI4, Directed by Brad BIRD, early. Hence, Operation Early Bird. Any takers, or too much of a stretch? 

Rich on Dec 10, 2011


I am hoping we get to see MI4 as well.

Dee on Dec 11, 2011


I am going to the Irvine showing , I have two extra passes:)

Dee on Dec 11, 2011


I went to the Portland OR showing at the OMNIMAX at OMSI and holy cow it was huge.  It was so overwhelming and you couldn't see the whole picture only where you were focusing.  Overall I highly enjoyed it and can't wait for the movie.

Imthinking Tyler on Dec 14, 2011


Also if the final movie doesn't end up at the local Regal IMAX theater due to specifications and I don't think I could watch 2 hours of that movie on the omnimax, I will go up to Seattle to see it.

Imthinking Tyler on Dec 14, 2011


TIMGONSALVESX on Dec 14, 2011

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