Brand New 'Robocop' Viral Launches, Featuring Look at the ED-209
You have to love the summer, with Comic-Con and The Dark Knight Rises around the corner. A new viral website has launched for the upcoming sci-fi remake of Robocop, following in the footsteps of Total Recall, remaking Vorhoeven's sci-fi classics. The newly launched site (via SHH) is for the fictional corporation in the film called OmniCorp (omnicorp.com), and boasts the motto: "We've got the future under control." But do they really? Oh, the fun of viral marketing, putting you into that world first-hand. The site has a video and a first look at the badass robot the "ED-209" that fans will certainly remember from the original movies.
The new OmniCorp site also shows this video in the "Product Line" area, but all other links say "Access Denied" or don't work. Obviously this is only the start of the viral, as José Padilha's Robocop is just starting.
The site primarily features two robotic OmniCorp product creations: the ED-209, "Battlefield Tested." Plus the XT-909 "Unmanned Aerial Vehicle", which is essentially just a drone. Keep watching for more updates.
José Padilha's Robocop remake, being produced by MGM and Strike Entertainment with a screenplay by James Vanderbilt, Joshua Zetumer and Nick Schenk, is gearing up to start shooting this summer. Joel Kinnaman stars as the new Alex Murphy, the police officer who becomes Robocop. In a crime-ridden city, a fatally wounded cop returns to the force as a powerful cyborg with submerged memories haunting him. The cast includes Gary Oldman, Samuel L. Jackson, Hugh Laurie and Abbie Cornish. MGM/Sony has Robocop set to arrive August 9th, 2013 next year. We'll keep you updated. Be sure to visit OmniCorp.
Reader Feedback - 19 Comments
awwwwwwwwwwww yeeeeeeeeeaaaaaaaah sooooooooooon.......
Jericho on Jul 7, 2012
Great video. Gets me surprisinly excited a bit for the new RC. I'll give it a 8/10 for successful viral marketing. I personally have taken out the 'www.' from the copy and VO. It's kind of implied and any internet provider would take a url without it anyway. Anyway, FREEZE CRIMINAL!
Nick Sears on Jul 7, 2012
Yeah, ok. I'd buy that for a dollar.
SuicidalOptimist on Jul 7, 2012
The sleeker new look for ED-209 is cool. Not the iconic 'face' but close enough. My problem is with is how big and how overpowered it is. If it was a smaller model based off the 'battlefield tested' ED-any number but 209 that would be a perfect background story for the bot. Comparing it to the M1 shown the video its a good 22-25 feet / 3-4m tall (think the Abrahms is 9 feet / 2.8m tall; and the fact it can take that shot without any real damage is insane. ED-209 (in the original movie) was an urban pacification unit meant to stop common criminals and street gangs, not tanks. All that armor and size would be easily avoided in the streets by the narrow alleyways, or simply going inside a building, which a 25-foot 50 ton robot could never do. The original 209 was robot meant to replace human police officers, but considering all the drawbacks of it's sheer size it would just make them more necessary.
Akirakorn on Jul 7, 2012
except this is advertised as a civilian variant of the military ED-209 which means it is as powered as it should be....
Jericho on Jul 7, 2012
First off that could have been the military version and second we don't even know if ED-209 is being featured in the movie...it's quite possible this was simply done for the viral to appeal to fans of the original FAIL
Geoffrey Shauger on Jul 7, 2012
dude, if you really want a job at siskel and ebert or whatever, just go and apply. this viral is amazing so far, 25 foot or not. And the cast is smoking hot! I'd love to see Kurtwood Smith(Clarence Boddicker) make a cameo appearance. Man that would be so sweeeeeeet!
TheCajun on Jul 8, 2012
Put down your weapon, you have 20 seconds to conply!
Big Boss on Jul 7, 2012
ED-209 is OK but I expect something more still. After Batman , I'm in love with Robocop. Brutality is one basic matter for this beloved movie. R rated comics is very more sincere , tough , intense & mature for me . Proof is " Watchmen " & " Sin City " & " Kick-Ass " & " Robocop ". R rate give more Cridebility and more Reality to the flick and improve plausibility . Even if movie had failed , R rate can make the things a little better. Meanwhile , for this installement I did preferring reboot to remake. First one doesn't leave the room for any more speaking. Score of first one was memorable. I want this one had very special & unique score too. I honestly believe in Jose Padiha , really like Elite Sqaud 1&2. I wish the best for this.
Ehsan Davodi on Jul 7, 2012
rennmaxbeta on Jul 8, 2012
the heck does that mean?
TheCajun on Jul 8, 2012
It's a quote from the first robocop film. Not sure what he meant by it but I laughed 🙂
Chris Amaya on Jul 8, 2012
this spiked my interest, but it better be just as violent as the original or ill pass.
happy camper on Jul 8, 2012
I doubt it, it won't be a "R", will it?
David Banner on Jul 9, 2012
Producers say it will be much more violent.
josh on Jul 10, 2012
José Padilha's dirigió Tropa de Elite 2. Tiene critica social y excelentes escenas de acción. Yo le creo a José Padilha's.
pizzeriapanucci on Jul 8, 2012
I am excited!
ToyBoy on Jul 8, 2012
OMNICORP VS OSCORP VS STARK INDUSTRIES
Ryderup on Jul 9, 2012
God I hate this Transformers design. It's too busy, no silhouette and just plain ugly.
Dan Hibiki on Jul 9, 2012
Sorry, new comments are no longer allowed.