VIRAL NEWS

Check This Out: Fun Viral Tumblr for Jake Schreier's 'Robot & Frank'

by Alex Billington
August 9, 2012

The Future is Now! When your film was made on a very small, independent budget, it's hard to get funding (and sometimes not necessary) for a big marketing campaign. What we get instead is a fun attempt at an online viral, but not as full-fledged as I would like. Jake Schreier's Robot & Frank is a fantastic sci-fi film, starring Frank Langella and his robot, that premiered at Sundance this year. Samuel Goldwyn picked it up and is giving it a release this month; we've seen a trailer. They just launched a fun tumblr blog for Robot & Frank that, so far, features multiple amusing sales photos of the VGC-60L robot from the indie sci-fi flick.

Here are a few of the better images from the tumblr, which is at: robotandfrank.tumblr.com. They don't try to hide the fact that this is blatantly promoting Robot & Frank, but no matter, because the robot is so recognizable and it makes it fun to see these images and share them with your friends. Click for a few more:

This tumblr just launched, so this is all there is so far. You can also visit the film's official website or watch the trailer if you haven't seen it yet. This film is highly recommended (review), especially if you like sci-fi.

Set in the near future, an ex-jewel thief (Frank Langella) receives a gift from his daughter (Liv Tyler): a robot butler programmed to look after him. But soon the two companions try their luck as a heist team.

Robot & Frank is directed by up-and-coming filmmaker Jake Schreier, making his feature directorial debut. The screenplay was written by Christopher D. Ford, also making his feature debut. This first premiered at the Sundance Film Festival earlier this year (Alex's review). Samuel Goldwyn Films will be releasing Robot & Frank in limited theaters starting on August 24th later this month. Visit the official site or the tumblr.

Find more posts: Indies, Sci-Fi, Viral Marketing

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