VIRAL NEWS

Expect to See the Bat Signal in San Diego Tonight for WB's Contests

by Alex Billington
July 12, 2012

Don't worry, we'll have some photos to share with you tomorrow morning. But for now, here's the details. While we've heard confirmation that nothing for Christopher Nolan's The Dark Knight Rises is actually happening at Comic-Con (no screenings, or surprise appearances, etc.) there are a few rumblings of other actives. Warner Bros recently hinted at a "big" contest at the Con, where a few select winners would receive a "hometown screening" (next week) of TDKR. We didn't know much about it, but picked up a sticker of the chalk Bat symbol from the movie and it links to a Bat Signal twitter connecting all of these events together.

First up, here's the sticker they are giving out in mass. See this photo of Chris Nolan from TDKR reference.

The sticker itself is transparent to look like chalk when stuck. If you follow the @BatSignalSearch twitter, it provides more information on what's happening. "Beginning at dusk, find the Bat Signal and tweet a pic of it for a chance to win a hometown screening of ‪#TDKR." They will send out locations, fans have to go there, get a shot of the Bat Signal, tweet it out, and you'll be entered. This is all part of the "Bat Signal Search Sweepstakes", which is (via this website) "a promotion executed via Twitter with associated activities taking place in or around San Diego on July 12th." The signal will be shown 5 times tonight, and fans at Comic-Con have 25 minutes to get a photo and tweet it. We'll follow-up tonight/tomorrow with photos and more info.

Update: The event wasn't as spectacular as I was first expecting, but they did shine the Batman signal around San Diego. Unfortunately, they weren't shown up in the sky, they were projected on buildings as part of the contest. A few winners were chosen for "hometown screenings", and you can find/follow all of the updates on twitter: #batsignalsearch. Here's a few of the photos of the Bat signal from the evening's events:

Find more posts: Comic-Con 12, Hype, TDKR, Viral Marketing

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