Kosinski's 'Oblivion' Moved Up Two Weeks for IMAX Exclusive Run
Briefly: Some last minute release date changes to end the week. Heat Vision is reporting that Universal has (re)scheduled a few of their 2013 movies. One of them is Joe Kosinski's sci-fi feature Oblivion, starring Tom Cruise & Olga Kurylenko, which was scheduled in a late April slot. They've moved it up two weeks, now opening April 12th, 2013, but exclusively in IMAX only for a week, just like M:I Ghost Protocol, even though this didn't shoot on IMAX. We still haven't seen a trailer or any footage yet, even though that's now eight months away. It will open in wide release a week later, April 19th. Universal has also scheduled Ron Howard's Rush for late 2013, and the Guillermo del Toro-produced horror Mama for January. Read on!
Ron Howard's upcoming Formula One drama Rush, starring Chris Hemsworth as driver James Hunt and Daniel Brühl as driver Niki Lauda, has now been schedule for release on September 20th, 2013 by Universal. We still haven't seen a trailer for this either, but did get a behind-the-scenes glimpse back in May and it honestly looks damn good, I'm looking forward to it. I hope that's a good release date, but we'll have to see how next year shapes up. In the meantime, Universal has also scheduled Mama, a horror-thriller about some kids left alone in the forest for 5 years directed by newcomer Andres Muschietti, produced by Guillermo del Toro and starring Jessica Chastain, for January 18th next year. We'll keep you updated.
Update: Per the press release just put out by IMAX, here are the exact details behind the IMAX release of Oblivion and what's different (since they didn't shoot on IMAX cameras). It explains: "Exclusively in IMAX, Oblivion will feature a larger aspect ratio, in key sequences, compared to the traditional release. This aspect ratio, which is optimized to take advantage of the IMAX screen, will allow audiences to see more of the image and result in a full panorama of the action - further immersing them into the vast scale and scope of the film." There's more quotes and info in their press release. Sounds like it's just the larger aspect ratio.
"Experiencing the film in IMAX will allow audiences to be captivated by the stunning, action-filled sequences that were filmed in digital 4K," explains Nikki Rocco, President of Distribution for Universal.
Reader Feedback - 5 Comments
Sounds cool. I think they did the aspect ration shift for Tron Legacy as well, even though that didn't film on IMAX.
John on Aug 10, 2012
Tron did have the changing aspect ratio, The Amazing Spider-Man did also. Avatar did it for all 3D versions, not just IMAX.
Rodney on Aug 11, 2012
Tron was a bad movie but this one sounds great....
Avi Smulders on Aug 11, 2012
I'm really looking forward to this. The plot seems to have changed quite a bit since it was first reported a couple of years back but none the less it remains highly anticipated. The move up seems like a good idea to give it more breathing room before IM3 storms theaters
rocky728 on Aug 11, 2012
I like this move. I'd like to see IMAX become more and more of an emphasis in releases. Opening it a week early in that format could do wonders for word of mouth like the latest Mission: Impossible film. Usually small films get the sort of platform releases that start out in a low number of venues and expand later...it'd be nice for blockbusters to get a little bit of that effect.
Chris Groves on Aug 11, 2012
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