'Pacific Rim' Viral Fires Up with Kaiju Alert System Test & Countdown

November 28, 2012
Source: The Playlist

Pacific Rim

In 14 days, the Kaiju Emergency Alert System is going to go bonkers. There's going to be an invasion (I can predict the future!). Of what exactly? We'll have to find out. Leading up to what will likely be the big debut of a trailer and the first public footage from Guillermo del Toro's new movie Pacific Rim is a new viral with a countdown timer. A few places (via The Playlist) have noticed that new site called Pan Pacific Defense Corps has launched (with the Pac Rim logo) that features a glowing dot on San Francisco and the big timer. There's also a test TV video that links to the Kaiju Emergency System from that page (see below).

The actual Pan Pacific Defense Corps website doesn't show much yet, just a map of the entire world with the glowing red dot on San Francisco. If you click on that, it mentions the "Kaiju Emergency Alert System" video with the date "2014–02-18" and links to the video below of basically blank footage for an "emergency test". The video itself gives you a hint that the Kaiju (alien monsters) in the Pacific Rim universe are already well known, and this is a regular system test to alert us "in the event of an actual Kaiju attack, the signal you just heard would be followed by emergency information." I guess that means we'll be seeing plenty more soon.

Pacific Rim Kaiju Alert

There's also an interesting memo posted by Total Film from the "Great Britain Air Command", basically saying we're going to war against the Kaiju (like everyone else) and they're willing to assign pilots for the "PPDC Jaegar Initiative", which is the giant fighting robots human defense that we get to see in the movie. PPDC is the Pan Pacific Defense Corps that shows the map and runs the Kaiju Alert System. Great viral, but from here we're going to have to watch and see where it goes. I'm excited to find out! Looks awesome so far.

Update! Big updates have arrived online through more reveals. First, a giant blueprint of a "Gipsy Danger" Jaegar robot was posted on Wired, revealing what is a good look inside the robots that will be prominently featured in del Toro's Pacific Rim movie. But what will they be fighting? Well, The Film Stage has found another new YouTube video that you have to see. The headline on this one is "Breaking News: 'Giant Creature' Attacks" and there's some footage of the giant alien Kaiju monsters attacking - and it looks freaky! "We can only pray that this is the end of it…" Watch this! I can only believe it's just the beginning.

Here's the blueprint of the Gipsy Danger Jaegar, as posted on Wired. Complete with nuclear vortex turbine:

Gipsy Danger Jaegar

Those are the latest updates, with that YouTube "Breaking News" video being the most exciting thing to arrive yet. We'll keep an eye out for more updates from the Pan Pacific Defense Corps regarding Pacific Rim.

Guillermo del Toro (Hellboy, Pan's Labyrinth) is directing Pacific Rim from a script by Travis Beacham. The film follows a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi), who are teamed to drive a legendary but seemingly obsolete Jaeger, a massive robot designed to fight legions of monstrous creatures known as Kaiju, which started rising from the sea years ago. They stand as mankind's last hope against the mounting apocalypse. The film also stars Idris Elba, Ron Perlman, Charlie Day and Clifton Collins Jr. and Warner Bros. sends the film to theaters everywhere on July 12th, 2013. Stay tuned.

Find more posts: Movie News, Sci-Fi, Viral Marketing



Fuck yes.

Normstar2k on Nov 28, 2012


Oooo yes!!! Love my some viral shit, reminds me of cloverfield a bit.

Cody W on Nov 28, 2012


Sorry but that YouTube video sucked bug time. I really hope the rest of the film doesn't have this "poor man's" shaky cam shit going on.

Paul Hepburn on Nov 29, 2012


It's supposed to be news footage from the middle of a monster invasion, it'd be weird if the camera wasn't shaky

Richie G on Nov 29, 2012


I get that but it was overplayed

Paul Hepburn on Nov 29, 2012



Cody W on Nov 29, 2012

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