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Penelope Cruz to Star in 'Gucci' About the Family Behind the Brand

by Ben Pearson
October 12, 2012
Source: The Wrap

A few years ago, Prometheus director Ridley Scott was in discussions to direct Gucci, a film detailing the death, betrayal, and incredible power struggles in the family behind the world famous clothing brand, with big names like Angelina Jolie and Leonardo DiCaprio being mentioned as the possible leads. The film stayed dormant under the Scott Free banner as Ridley went on to direct other things, but fast forward to today and it's still in the works. The Wrap reports that Penelope Cruz is now the frontrunner for the Gucci family matriarch, and the project won't be helmed by Ridley, but instead by his daughter, Jordan Scott. Read on.

An old Variety article gives us a good rundown of what we can expect from the story in Gucci:

"[The story] recaptures the glamorous days of the Gucci family dynasty in the 1970s and '80s, when the family was selling $500 million in product annually. Squabbles hobbled the clan until Maurizio, the grandson of founder Guccio Gucci, came out on top of a power struggle to run the family business. Just when he was about to reestablish the brand name by debuting a line designed by newcomer -- and now film director -- Tom Ford, Maurizio was gunned down in front of his Milan apartment in 1995."

Jordan has followed in her famous family's footsteps (don't forget about her uncle, the late Tony Scott) by directing a few short films, and she made her feature debut with the 2009 indie drama Cracks, starring Eva Green and Juno Temple, so it'll be interesting to see how she handles a project with a much larger profile if things come together quickly for Gucci. Cruz is a great actress and can absolutely pull off the sexy femme fatale swagger of someone who could organize her husband's death, and at least we know there's some solid drama here and this won't be just another stuffy biopic. We'll keep an eye on this film's development.

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